{"id":10147,"date":"2025-10-02T13:57:00","date_gmt":"2025-10-02T11:57:00","guid":{"rendered":"https:\/\/emagazin.plus\/?p=10147"},"modified":"2025-10-03T14:39:42","modified_gmt":"2025-10-03T12:39:42","slug":"interview-thomas-hirsch","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/interview-thomas-hirsch\/","title":{"rendered":"\u201eMuseli jsme se v podstat\u011b nau\u010dit zapomenout, jak jsme dosud pracovali\u201c"},"content":{"rendered":"\n

Rozhovor s Thomasem Hirschem, CEO dodavatelsk\u00e9 firmy HIRSCH Technologies<\/p>\n\n\n\n

Zat\u00edmco se automobilov\u00fd pr\u016fmysl pot\u00fdk\u00e1 s vleklou kriz\u00ed, obrann\u00fd pr\u016fmysl za\u017e\u00edv\u00e1 boom a rychle buduje nov\u00e9 kapacity. Mnoz\u00ed dodavatel\u00e9 proto hledaj\u00ed p\u0159\u00edle\u017eitosti pr\u00e1v\u011b v tomto sektoru. St\u0159edn\u011b velk\u00e1 high-tech firma HIRSCH Technologies z\u202fbavorsk\u00e9ho Eichst\u00e4ttu od roku 2016 vyv\u00edj\u00ed kompletn\u00ed \u0159e\u0161en\u00ed a vyr\u00e1b\u00ed p\u0159esn\u00e9 sou\u010d\u00e1stky a sestavy \u2013 nejprve pro automotive, dnes i pro obrann\u00fd pr\u016fmysl. Kl\u00ed\u010dov\u00fdm pojmem je dual-use, tedy technologie vyu\u017eiteln\u00e9 v civiln\u00ed i vojensk\u00e9 oblasti. \u0158editel Thomas Hirsch reprezentuje novou generaci podnikatel\u016f: technologicky orientovanou, mezin\u00e1rodn\u011b propojenou a ochotnou bo\u0159it hranice mezi klasick\u00fdmi odv\u011btv\u00edmi a bezpe\u010dnostn\u011b citliv\u00fdmi sektory.<\/p>\n\n\n\n

P\u0159edstavte pros\u00edm, co firma HIRSCH Technologies vyv\u00edj\u00ed a prod\u00e1v\u00e1.<\/strong><\/p>\n\n\n\n

My nejen vyv\u00edj\u00edme, ale tak\u00e9 skute\u010dn\u011b vyr\u00e1b\u00edme. Vn\u00edm\u00e1me se jako ten, kdo n\u011bco umo\u017e\u0148uje, jako v\u00fdvojov\u00fd a v\u00fdrobn\u00ed servisn\u00ed partner. Dod\u00e1v\u00e1me p\u0159esn\u00e9 mechanick\u00e9 d\u00edly a sestavy pro letectv\u00ed, kosmonautiku a obranu. P\u016fvodn\u011b jsme \u010derpali know-how ze stroj\u00edrenstv\u00ed pro automobilov\u00fd pr\u016fmysl, ale od roku 2020 jsme ho velmi radik\u00e1ln\u00edm a inspirativn\u00edm zp\u016fsobem transformovali.<\/p>\n\n\n\n

“transformovali jsme velmi radik\u00e1ln\u00edm a inspirativn\u00edm zp\u016fsobem”<\/em><\/p>\n\n\n\n

Jako podnikatel jste za\u010d\u00ednal v roce 2010 \u00fapln\u011b od nuly, rozhoduj\u00edc\u00ed zlom pak p\u0159i\u0161el v roce 2016.<\/strong><\/p>\n\n\n\n

P\u0159esn\u011b tak. Ve 21 letech jsem si jako \u201evedlej\u0161\u00e1k\u201c zalo\u017eil prvn\u00ed firmu \u2013 konstruk\u010dn\u00ed a v\u00fdvojov\u00e9 slu\u017eby pro v\u00fdrobu n\u00e1stroj\u016f a p\u0159\u00edpravk\u016f v automobilov\u00e9m pr\u016fmyslu. Vyd\u011blal jsem si tak startovn\u00ed kapit\u00e1l a s\u202fn\u00edm jsem v roce 2016 zalo\u017eil firmu HIRSCH Engineering Solutions GmbH & Co. KG jako podnik jednoho mu\u017ee. Za dev\u011bt let jsem vybudoval firmu Hirsch Technologies, kter\u00e1 dnes zam\u011bstn\u00e1v\u00e1 30 lid\u00ed a pracuje pro technologick\u00e9 pr\u016fkopn\u00edky nejen v N\u011bmecku.<\/p>\n\n\n\n

Kdy a jak do\u0161lo k p\u0159esunu od automotive k obrann\u00e9mu pr\u016fmyslu?<\/strong><\/p>\n\n\n\n


<\/strong>Sm\u011br se vyjas\u0148oval postupn\u011b. V okol\u00ed Ingolstadtu jsme fungovali jako dodavatel pro automobilky, kter\u00e9 tehdy za\u017e\u00edvaly konjunkturu. I jako mal\u00e1 firma jsme z\u00edskali hodn\u011b know-how, investovali jsme a rostli. Pak p\u0159i\u0161la pandemie covidu a do\u0161lo k\u202fvelk\u00e9mu propadu. Ten jsme ov\u0161em vyu\u017eili k dal\u0161\u00edmu rozvoji na\u0161eho obchodn\u00edho modelu. A na z\u00e1klad\u011b bavorsk\u00e9 high-tech agendy jsme za\u010dali zkoumat nov\u00e9 mo\u017enosti. Nakonec jsme jako jedni z\u202fprvn\u00edch dodavatel\u016f z\u00edskali zak\u00e1zky pro bavorsk\u00e9 vesm\u00edrn\u00e9 projekty. D\u00edky t\u00e9to transformaci jsme se pom\u011brn\u011b brzy mohli zapojit tak\u00e9 do obrann\u00e9ho sektoru. Dnes m\u00e1me pot\u0159ebn\u00e9 certifikace a povolen\u00ed, tak\u017ee se m\u016f\u017eeme \u00fa\u010dastnit i s\u00e9riov\u00fdch program\u016f, nejen v\u00fdvoje.<\/p>\n\n\n\n

Tedy strategick\u00e9 rozhodnut\u00ed zrozen\u00e9 z krize. Jak\u00e9 technologie z automotive jste mohli p\u0159evz\u00edt 1:1 a kde jste naopak museli p\u0159em\u00fd\u0161let \u00fapln\u011b nov\u00fdm zp\u016fsobem?<\/strong><\/p>\n\n\n\n

D\u00edky syst\u00e9m\u016fm, kter\u00e9 m\u016f\u017eeme pou\u017e\u00edt nejen pro konstrukci, ale i pro v\u00fdpo\u010dty r\u016fzn\u00fdch variant, bylo relativn\u011b jednoduch\u00e9 know-how transformovat. Museli jsme se ale p\u0159izp\u016fsobit zcela jin\u00fdm po\u017eadavk\u016fm a specifikac\u00edm vojensk\u00e9ho sektoru. Velk\u00e1 v\u00fdzva to byla ve v\u00fdrob\u011b \u2013 za\u010dali jsme pracovat s materi\u00e1ly, kter\u00e9 jsme d\u0159\u00edve v\u016fbec neznali. Museli jsme si proj\u00edt opravdu tvrdou \u0161kolou, abychom dok\u00e1zali splnit v\u0161echny standardy.<\/p>\n\n\n\n

Hlavn\u011b v dokumentaci a prokazovac\u00edch povinnostech p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed certifikace EN 9100\u2026<\/strong><\/p>\n\n\n\n

Ano, kv\u016fli tomu jsme museli firmu kompletn\u011b p\u0159enastavit. V\u202fpodstat\u011b jsme se museli nau\u010dit zapomenout, jak jsme dosud pracovali, a nov\u011b se vyrovnat s n\u00e1roky tohoto odv\u011btv\u00ed.<\/p>\n\n\n\n

Jak\u00e9 kroky bylo nutn\u00e9 podniknout k z\u00edsk\u00e1n\u00ed t\u00e9to certifikace?<\/strong><\/p>\n\n\n\n

Trvalo to asi dva roky. Certifikace s sebou nese \u0159adu procesn\u00edch krok\u016f a vy\u017eaduje, aby byla firma v podstat\u011b nastavena redundantn\u011b. Znamen\u00e1 to nejen v\u0161echny procesy sepsat, ale tak\u00e9 zajistit, aby firma tyto velmi vysok\u00e9 standardy trvale napl\u0148ovala. V\u202fprv\u00e9 \u0159ad\u011b jde o to, abychom jako firma spole\u010dn\u011b ch\u00e1pali, pro jak\u00e9 technologie, oblasti a z\u00e1kazn\u00edky pracujeme. To znamen\u00e1 neust\u00e1le vysv\u011btlovat, neust\u00e1l\u00e9 zvy\u0161ovat pov\u011bdom\u00ed, v\u0161e neust\u00e1l\u00e9 zd\u016fraz\u0148ovat, aby kvalita byla stoprocentn\u00ed. U bezpe\u010dnostn\u011b kritick\u00fdch sou\u010d\u00e1stek nejsou mo\u017en\u00e9 \u017e\u00e1dn\u00e9 kompromisy, to si lid\u00e9 mus\u00ed p\u0159edev\u0161\u00edm osvojit a p\u0159ijmout za sv\u00e9. Vy\u017eaduje to vhodnou infrastrukturu a hodn\u011b vytrvalosti.<\/p>\n\n\n\n

Pro firmu s 30 zam\u011bstnanci je to p\u0159i b\u011b\u017en\u00e9m provozu opravdu velk\u00e1 v\u00fdzva. Ale d\u00edky tomu jsme se stali t\u00edm, \u010d\u00edm jsme cht\u011bli b\u00fdt. A otev\u0159elo n\u00e1m to mnoho dve\u0159\u00ed.<\/p>\n\n\n\n

Te\u010f k\u202forientaci na z\u00e1kazn\u00edka: Jak se li\u0161\u00ed z\u00e1kazn\u00edci v automotive a v\u202fobrann\u00e9m sektoru?
To je jako byste srovn\u00e1val jablka s hru\u0161kami. Tyto dva sektory nemaj\u00ed v\u016fbec nic spole\u010dn\u00e9ho. V obrann\u00e9m pr\u016fmyslu jedn\u00e1me v\u011bt\u0161inou s b\u00fdval\u00fdmi voj\u00e1ky, kte\u0159\u00ed dnes p\u016fsob\u00ed jako projektov\u00ed mana\u017ee\u0159i u poskytovatel\u016f kompletn\u00edch softwarov\u00fdch \u0159e\u0161en\u00ed, ve startupech a ve firm\u00e1ch. Pro n\u00e1s, strojn\u00ed in\u017een\u00fdry s automobilov\u00fdm z\u00e1zem\u00edm, to byla \u0161kola komunikace i spolupr\u00e1ce se z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\u0160kola komunikace a spolupr\u00e1ce se z\u00e1kazn\u00edky<\/em><\/p>\n\n\n\n

M\u016f\u017eete uv\u00e9st p\u0159\u00edklad?<\/strong><\/p>\n\n\n\n

Na jedn\u00e9 akci v Bonnu v roce 2023 sed\u011blo u stolu sedm p\u0159\u00edslu\u0161n\u00edk\u016f tankov\u00e9 p\u011bchoty a jeden technik-stroja\u0159. To jsem byl j\u00e1. Zjistil jsem, \u017ee jejich jazyk, jejich ch\u00e1p\u00e1n\u00ed reality na boji\u0161ti i v byznysu je \u00fapln\u011b jin\u00e9.<\/p>\n\n\n\n

Proto jsem nejprve hlavn\u011b naslouchal. Co je vlastn\u011b motivac\u00ed lid\u00edi s takov\u00fdmto z\u00e1zem\u00edm? Co je jejich osobn\u00ed mise? A jak k\u202ftomu m\u016f\u017ee p\u0159isp\u011bt na\u0161e firma?
Bundeswehr pot\u0159ebuje obrann\u00fd pr\u016fmysl, aby se mohl vybavit t\u011bmi nejlep\u0161\u00edmi syst\u00e9my, a obrann\u00fd pr\u016fmysl zase pot\u0159ebuje dodavatele \u2013 ty, kdo v pozad\u00ed umo\u017e\u0148uj\u00ed vznik \u0159e\u0161en\u00ed, vyv\u00edjej\u00ed je a funguj\u00ed jako pevn\u00e1 sou\u010d\u00e1st dodavatelsk\u00e9ho \u0159et\u011bzce.<\/p>\n\n\n\n

Mnoz\u00ed dodavatel\u00e9 automotive si mysl\u00ed, \u017ee mohou relativn\u011b jednodu\u0161e prod\u00e1vat sv\u00e9 produkty i v\u202fobrann\u00e9m sektoru\u2026<\/strong>
Jen nab\u00edzet st\u00e1vaj\u00edc\u00ed produkt nebo portfolio nen\u00ed cesta. Je t\u0159eba si polo\u017eit ot\u00e1zku: Kdo je vlastn\u011b z\u00e1kazn\u00edk \u2013 Bundeswehr, nebo zbrojn\u00ed pr\u016fmysl? Mus\u00edte naslouchat. Je nutn\u00e9 naj\u00edt mezery na trhu a ty zaplnit vlastn\u00edm know-how. A to v\u011bt\u0161inou vy\u017eaduje transformaci.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

M\u00e1te n\u011bjak\u00fd konkr\u00e9tn\u00ed p\u0159\u00edklad dual-use technologie, kterou lze vyu\u017e\u00edt v\u202fautomotive i obrann\u00e9m pr\u016fmyslu?<\/strong><\/p>\n\n\n\n

Kv\u016fli proces\u016fm v\u202fre\u017eimu utajen\u00ed je relativn\u011b t\u011b\u017ek\u00e9 o tom mluvit. Jako subdodavatel\u00e9 \u010dasto ani nev\u00edme, zda se technologie vyu\u017e\u00edv\u00e1 \u010dist\u011b civiln\u011b, nebo vojensky. Ale t\u0159eba u dron\u016f nebo nosn\u00fdch raket je z\u0159ejm\u00e9, \u017ee jde o dual-use, a\u0165 u\u017e pro vojensk\u00e9 satelity, nebo pro klimatick\u00e1 pozorov\u00e1n\u00ed.<\/p>\n\n\n\n

M\u011bli jste p\u0159i transformaci k dispozici dostate\u010dnou podporu a infrastrukturu, i od politik\u016f nebo hospod\u00e1\u0159sk\u00fdch komor, aby bylo mo\u017en\u00e9 takov\u00e9 kroky v\u016fbec ud\u011blat a vybudovat pot\u0159ebn\u00e9 s\u00edt\u011b?<\/strong><\/p>\n\n\n\n

Na t\u011bchto t\u00e9matech jsme za\u010dali pracovat je\u0161t\u011b p\u0159ed v\u00e1lkou na Ukrajin\u011b. Tehdy bylo mnohem t\u011b\u017e\u0161\u00ed z\u00edskat kontakty a s\u00edt\u011b. Dnes to v\u202fpodstat\u011b \u0159e\u0161\u00ed v\u0161echny svazy, obchodn\u00ed a pr\u016fmyslov\u00e9 komory v\u202fN\u011bmecku i n\u011bmeck\u00e9 zahrani\u010dn\u00ed hospod\u00e1\u0159sk\u00e9 komory. Prob\u00edhaj\u00ed networkingov\u00e9 a informa\u010dn\u00ed akce. Hodn\u011b pom\u00e1h\u00e1 i n\u011bmeck\u00e9 ministerstvo hospod\u00e1\u0159stv\u00ed, aby se dodavatel\u00e9 z automotive mohli informovat, propojovat a transformovat.
Je ale pot\u0159eba, aby byly mnohem vst\u0159\u00edcn\u011bj\u0161\u00ed banky. Banky \u010dasto nech\u00e1pou obchodn\u00ed model arm\u00e1dy nebo obrann\u00e9ho pr\u016fmyslu, proto\u017ee posledn\u00edch 30 let znaly jen automotive. <\/p>\n\n\n\n

“Je ale pot\u0159eba, aby byly mnohem vst\u0159\u00edcn\u011bj\u0161\u00ed banky”<\/em><\/p>\n\n\n\n

V roce 2024 jste byl v r\u00e1mci delegace Svazu n\u011bmeck\u00e9ho pr\u016fmyslu BDI na Ukrajin\u011b. Jak\u00e9 dojmy jste si odnesl?
Byli jsme t\u0159i dny v Kyjev\u011b. Pro m\u011b osobn\u011b to byl takov\u00fd sv\u011bt za zrcadlem. Na jedn\u00e9 stran\u011b jsem si uv\u011bdomil, \u017ee nejsme a\u017e tak daleko od N\u011bmecka. Na druh\u00e9 stran\u011b jsem se setkal s realitou: raketov\u00e9 a leteck\u00e9 poplachy, nutnost dostat se do bezpe\u010d\u00ed. Vid\u011bl jsem, jak se s t\u00edm m\u00edstn\u00ed vyrovn\u00e1vaj\u00ed a neztr\u00e1cej\u00ed \u017eivotn\u00ed odvahu. A bylo jasn\u00e9, \u017ee se my v N\u011bmecku nedok\u00e1\u017eeme technologicky dostate\u010dn\u011b rychle a dob\u0159e p\u0159ipravit, abychom byli v p\u0159\u00edpad\u011b pot\u0159eby schopn\u00ed obrany.<\/p>\n\n\n\n

Pro m\u011b osobn\u011b to byla velmi cenn\u00e1 zku\u0161enost \u2013 moje \u201evojensk\u00e9 my\u0161len\u00ed\u201c se posunulo na jinou \u00farove\u0148, ne\u017e je v N\u011bmecku b\u011b\u017en\u00e9, na rozd\u00edl t\u0159eba od pobaltsk\u00fdch zem\u00ed.<\/p>\n\n\n\n

11. listopadu budete mluvit v Praze na na\u0161\u00ed konferenci German Czech Economic Forum 2025. Jak d\u016fle\u017eit\u00e1 je pro v\u00e1s mezin\u00e1rodn\u00ed spolupr\u00e1ce?<\/strong><\/p>\n\n\n\n


Mus\u00edme budovat siln\u00e9 evropsk\u00e9 spole\u010denstv\u00ed, hlavn\u011b v hospod\u00e1\u0159stv\u00ed a obran\u011b. Proto je mimo\u0159\u00e1dn\u011b d\u016fle\u017eit\u00e9 spolupracovat s partnersk\u00fdmi zem\u011bmi. D\u00edky European Defence Fund spolupracujeme na n\u011bkolika projektech s partnery z EU a NATO. V\u202fmnoha z\u202fnich hraje N\u011bmecko d\u016fle\u017eitou roli. S \u010ceskem jsme p\u0159\u00edm\u00ed soused\u00e9, proto se velmi t\u011b\u0161\u00edm na listopadovou akci, na bilater\u00e1ln\u00ed rozhovory o technologi\u00edch dual-use i na mo\u017enosti nov\u00e9 spolupr\u00e1ce.<\/p>\n\n\n\n

Zdroje fotografi\u00ed: archiv Thomase Hirsch<\/p>\n\n\n\n

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Rozhovor s Thomasem Hirschem, CEO dodavatelsk\u00e9 firmy HIRSCH Technologies <\/p>\n","protected":false},"author":1,"featured_media":10145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,307],"tags":[],"class_list":["post-10147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-do-you-know-how"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\n\u201eMuseli jsme se v podstat\u011b nau\u010dit zapomenout, jak jsme dosud pracovali\u201c - 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