{"id":10701,"date":"2026-05-10T16:32:00","date_gmt":"2026-05-10T14:32:00","guid":{"rendered":"https:\/\/emagazin.plus\/?p=10701"},"modified":"2026-05-14T10:55:35","modified_gmt":"2026-05-14T08:55:35","slug":"unternehmergeschichte-im-film-die-familie-schicht-und-ihre-kult-seife-mit-dem-hirsch","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/unternehmergeschichte-im-film-die-familie-schicht-und-ihre-kult-seife-mit-dem-hirsch\/","title":{"rendered":"P\u0159\u00edb\u011bh podnikatelsk\u00e9 rodiny ve filmu:\u00a0Schichtovi\u00a0a jejich\u00a0ikonick\u00e9\u00a0M\u00fddlo s jelenem\u00a0"},"content":{"rendered":"\n<p class=\"has-text-color has-link-color wp-elements-f5a404f29e8ae7398b88d5f4ea489c12\" style=\"color:#001e8a;font-size:20px\"><strong>V meziv\u00e1le\u010dn\u00e9m \u010ceskoslovensku&nbsp;m\u011blo jm\u00e9no&nbsp;Schicht&nbsp;stejn\u00fd v\u011bhlas jako \u0160koda nebo Ba\u0165a&nbsp;a bylo&nbsp;synonymem pro inovaci a kvalitu.&nbsp;Tento \u00fasteck\u00fd pr\u016fmyslnick\u00fd rod&nbsp;\u010desk\u00fdch N\u011bmc\u016f&nbsp;vybudoval&nbsp;v\u202fpr\u016fb\u011bhu t\u0159\u00ed&nbsp;generac\u00ed&nbsp;drogisticko-potravin\u00e1\u0159sk\u00e9 imp\u00e9rium a napomohl rozvoji \u00dast\u00ed nad Labem a cel\u00e9ho regionu.&nbsp;Schichtov\u00e9&nbsp;byli spoluzakladatel\u00e9 nadn\u00e1rodn\u00ed spole\u010dnosti&nbsp;Unilever, kter\u00e1 m\u00e1 dnes mili\u00f3ny z\u00e1kazn\u00edk\u016f po cel\u00e9m sv\u011bt\u011b.&nbsp;Film Kr\u00e1lovstv\u00ed m\u00fddlov\u00fdch bublin vypr\u00e1v\u00ed nap\u00ednav\u00fd p\u0159\u00edb\u011bh podnikatelsk\u00e9 rodiny&nbsp;Schicht\u016f.&nbsp;<\/strong><\/p>\n\n\n\n<p>V\u202froce 1848&nbsp;za\u010dal&nbsp;zakladatel&nbsp;firmy Georg va\u0159it m\u00fddlo ve sklep\u011b vesnick\u00e9ho domku v\u202fRynoltic\u00edch.&nbsp;Jeho syn Johann, p\u0159ezd\u00edvan\u00fd&nbsp;M\u00fddlov\u00fd kr\u00e1l,&nbsp;p\u0159em\u00edstil firmu do \u00dast\u00ed nad Labem a pozvedl ji mezi nejv\u00fdznamn\u011bj\u0161\u00ed v\u202frakousko-uhersk\u00e9&nbsp;monarchii.&nbsp;Roku 1891 nechal zaregistrovat legend\u00e1rn\u00ed logo pro m\u00fddlo s\u202fjelenem, kter\u00e9 je nejzn\u00e1m\u011bj\u0161\u00edm v\u00fdrobkem&nbsp;Schicht\u016f.&nbsp;V roce 1907 p\u0159evzala&nbsp;Schichtovy&nbsp;z\u00e1vody t\u0159et\u00ed generace,&nbsp;brat\u0159i Heinrich a Georg,&nbsp;a za jejich \u00e9ry do\u0161lo k\u202fnejv\u011bt\u0161\u00edmu rozmachu, ale tak\u00e9&nbsp;v\u202fd\u016fsledku&nbsp;druh\u00e9 sv\u011btov\u00e9 v\u00e1lky a n\u00e1sledn\u00e9ho odsunu sudetsk\u00fdch N\u011bmc\u016f&nbsp;i&nbsp;k&nbsp;p\u00e1du.&nbsp;<\/p>\n\n\n\n<p>Firma dominovala se sv\u00fdmi v\u00fdrobky obrovsk\u00e9mu trhu monarchie.&nbsp;Vedle pov\u011bstn\u00e9ho m\u00fddla s jelenem vyr\u00e1b\u011bla&nbsp;kosmetiku&nbsp;Elida, tuky Ceres a&nbsp;Vittelo, olej&nbsp;Vegetol&nbsp;nebo zubn\u00ed pastu&nbsp;Kalodont.&nbsp;Schichtovi&nbsp;expandovali&nbsp;i do N\u011bmecka nebo Holandska, vlastnili&nbsp;plant\u00e1\u017ee kokosov\u00fdch&nbsp;palem&nbsp;v\u202fAfrice,&nbsp;p\u0159in\u00e1\u0161eli&nbsp;nejnov\u011bj\u0161\u00ed trendy marketingu z USA&nbsp;do Evropy.&nbsp;Roku 1928&nbsp;ohromili&nbsp;historicky prvn\u00ed velkoplo\u0161nou billboardovou kampan\u00ed.&nbsp;Prvn\u00ed leteck\u00fd z\u00e1vod v\u202fRakousko-Uhersku z\u202froku 1914 nesl n\u00e1zev&nbsp;Schicht\u016fv&nbsp;let podle hlavn\u00edho sponzora. Firma&nbsp;Schicht&nbsp;stav\u011bla mosty a postavila prototyp automobilu vlastn\u00ed zna\u010dky. Ovl\u00e1dala velk\u00e9 labsk\u00e9 rejda\u0159stv\u00ed v\u010detn\u011b flotily osobn\u00edch parn\u00edk\u016f.&nbsp;U\u017e v roce 1894&nbsp;byla samoz\u0159ejmost\u00ed&nbsp;z\u00e1vodn\u00ed&nbsp;j\u00eddelna. V roce 1931&nbsp;v\u202f\u00dast\u00ed&nbsp;otev\u0159ela&nbsp;pro ve\u0159ejnost&nbsp;kryt\u00e9 l\u00e1zn\u011b s\u202f25metrov\u00fdm baz\u00e9nem.&nbsp;V&nbsp;\u010cesku&nbsp;vyu\u017eila&nbsp;jako prvn\u00ed filmov\u00e9 reklamy.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"429\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2026\/05\/Schicht2.png\" alt=\"\" class=\"wp-image-10706\" style=\"aspect-ratio:1.5408122382079767;width:693px;height:auto\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2026\/05\/Schicht2.png 661w, https:\/\/emagazin.plus\/wp-content\/uploads\/2026\/05\/Schicht2-300x195.png 300w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/figure>\n\n\n\n<p>R\u016fst podniku nar\u00e1\u017eel na vymezen\u00ed evropsk\u00e9ho trhu konkurenty z\u202fHolandska a Velk\u00e9 Brit\u00e1nie. V\u202froce 1929 s\u202fnimi nakonec&nbsp;Schichtov\u00e9&nbsp;spoluvytvo\u0159ili nadn\u00e1rodn\u00ed gigant&nbsp;Unilever, k jeho\u017e prvn\u00edm prezident\u016fm pat\u0159il pr\u00e1v\u011b \u00daste\u010dan Georg&nbsp;Schicht, kter\u00fd p\u0159es\u00eddlil do Brit\u00e1nie.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Politick\u00fd v\u00fdvoj v\u202fnacistick\u00e9m N\u011bmecku&nbsp;postavil&nbsp;bratry na&nbsp;opa\u010dn\u00e9&nbsp;strany&nbsp;barik\u00e1dy. Georg p\u0159ijal v\u202froce 1939 britsk\u00e9 ob\u010danstv\u00ed&nbsp;a&nbsp;finan\u010dn\u011b podporoval \u010deskoslovenskou exilovou vl\u00e1du v\u202fLond\u00fdn\u011b. Jeho t\u0159i synov\u00e9 bojovali v\u202fbritsk\u00e9 kr\u00e1lovsk\u00e9 arm\u00e1d\u011b.&nbsp;V\u202fokupovan\u00e9m \u010ceskoslovensku sice n\u011bkte\u0159\u00ed p\u0159edstavitel\u00e9 rodu aktivn\u011b podporovali Hitlerovu politiku, Heinrich&nbsp;ale&nbsp;kooperoval s re\u017eimem&nbsp;jen&nbsp;v\u202fnezbytn\u00e9 m\u00ed\u0159e a nikdy nevstoupil do NSDAP. Jeho syn musel narukovat do wehrmachtu a padl v\u202fPolsku.&nbsp;Rodina Heinricha byla po konci druh\u00e9&nbsp;sv\u011btov\u00e9 v\u00e1lky&nbsp;odsunuta&nbsp;a nakonec se dostala&nbsp;do \u0160v\u00fdcarska, kde po zbytek \u017eivota bydlela&nbsp;v\u202fhotelu.&nbsp;<\/p>\n\n\n\n<p>V&nbsp;roce 1945 byly&nbsp;Schichtovy&nbsp;z\u00e1vody zn\u00e1rodn\u011bny a zm\u011bnily n\u00e1zev na Severo\u010desk\u00e9 tukov\u00e9 z\u00e1vody \u2013&nbsp;Setuza, p\u016fvodn\u00ed v\u00fdrobn\u00ed program ale z\u202fvelk\u00e9 \u010d\u00e1sti pokra\u010doval dal\u0161\u00edch&nbsp;50&nbsp;let.&nbsp;Je\u0161t\u011b na konci 20. stolet\u00ed pat\u0159ila&nbsp;Setuza&nbsp;k\u202fnejl\u00e9pe hodnocen\u00fdm firm\u00e1m v\u202f\u010cR, ne\u017e tradici&nbsp;zahubili polistopadov\u00ed tunel\u00e1\u0159i.&nbsp;S\u202fprodukty s historickou zna\u010dkou jelena ve v\u00fdskoku&nbsp;se v\u202fobchodech op\u011bt&nbsp;m\u016f\u017eeme setkat&nbsp;od roku 2016. Vyr\u00e1b\u00ed je spole\u010dnost&nbsp;Schicht&nbsp;Prodej, kter\u00e1 navazuje na tradici i jm\u00e9no&nbsp;Schicht\u016f,&nbsp;s p\u016fvodn\u00ed&nbsp;zakladatelskou rodinou v\u0161ak u\u017e&nbsp;nem\u00e1&nbsp;nic spole\u010dn\u00e9ho. Je ale skv\u011bl\u00e9, \u017ee&nbsp;nov\u00e9&nbsp;drogistick\u00e9 v\u00fdrobky d\u00e1l nesou jednu z\u202fnejd\u00e9le kontinu\u00e1ln\u011b u\u017e\u00edvan\u00fdch ochrann\u00fdch zn\u00e1mek v \u010desk\u00fdch pr\u016fmyslov\u00fdch d\u011bjin\u00e1ch.&nbsp;<\/p>\n\n\n\n<p>P\u0159\u00edb\u011bh podnikatelsk\u00e9ho&nbsp;rodu&nbsp;Schicht\u016f&nbsp;vypr\u00e1v\u00ed film&nbsp;Kr\u00e1lovstv\u00ed m\u00fddlov\u00fdch bublin. Film je tak\u00e9 p\u0159\u00edb\u011bhem potomk\u016f&nbsp;Schicht\u016f, kte\u0159\u00ed hledaj\u00ed sv\u00e9 ko\u0159eny a vztah k\u202fm\u011bstu, ve kter\u00e9m nikdo z\u202fnich ne\u017eije.&nbsp;Film m\u016f\u017eete&nbsp;vid\u011bt v\u202f\u010desk\u00fdch kinech&nbsp;nebo&nbsp;si jeho projekci objednat u distributora&nbsp;krutonfilm&nbsp;s\u202f\u010desk\u00fdmi,&nbsp;n\u011bmeck\u00fdmi&nbsp;nebo&nbsp;anglick\u00fdmi titulky.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fd7908d3e335cbbb2d28deb314e3e760\" style=\"color:#001e8a;font-size:17px\"><strong>Film-Info:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"288\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2026\/05\/image.png\" alt=\"\" class=\"wp-image-10711\" style=\"width:210px;height:auto\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2026\/05\/image.png 288w, https:\/\/emagazin.plus\/wp-content\/uploads\/2026\/05\/image-150x150.png 150w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/figure>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>V meziv\u00e1le\u010dn\u00e9m \u010ceskoslovensku m\u011blo jm\u00e9no Schicht stejn\u00fd v\u011bhlas jako \u0160koda nebo Ba\u0165a a bylo synonymem pro inovaci a kvalitu. Tento \u00fasteck\u00fd pr\u016fmyslnick\u00fd rod \u010desk\u00fdch N\u011bmc\u016f vybudoval v\u202fpr\u016fb\u011bhu t\u0159\u00ed generac\u00ed drogisticko-potravin\u00e1\u0159sk\u00e9 imp\u00e9rium a napomohl rozvoji \u00dast\u00ed nad Labem a cel\u00e9ho regionu.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":10703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[310,312],"tags":[],"class_list":["post-10701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quo-vaditis","category-historie-kultur-historie-kultura"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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