{"id":1149,"date":"2018-02-26T15:00:48","date_gmt":"2018-02-26T14:00:48","guid":{"rendered":"https:\/\/emagazin.plus\/?p=1149"},"modified":"2020-03-26T14:34:59","modified_gmt":"2020-03-26T13:34:59","slug":"michal-navratil-drevodilo-rousinov","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/michal-navratil-drevodilo-rousinov\/","title":{"rendered":"Nikdy neb\u00fdt z\u00e1visl\u00fd jenom na \u010desk\u00e9m trhu"},"content":{"rendered":"

Rozhovor s Michalem Navr\u00e1tilem<\/strong>, \u0159editelem n\u00e1bytk\u00e1\u0159sk\u00e9 firmy D\u0159evod\u00edlo Rous\u00ednov<\/a><\/p>\n

M\u00e1 st\u0159edn\u00ed \u0161kolu a je nad\u0161en\u00fdm podnikatelem, kter\u00fd n\u011bkdy r\u00e1d v\u0161e s\u00e1z\u00ed na jednu kartu. Zat\u00edm, jak to tak vypad\u00e1, se mu ne\u00fasp\u011bch vyh\u00fdb\u00e1 velk\u00fdm obloukem. Michal Navr\u00e1til (34 let) p\u016fvodn\u011b pracoval v digit\u00e1ln\u00ed ekonomice. P\u0159ed necel\u00fdmi \u010dty\u0159mi roky se t\u011blem i du\u0161\u00ed za\u010dal v\u011bnovat \u0159emeslu. V na\u0161em rozhovoru Michal Navr\u00e1til mimo jin\u00e9 vysv\u011btluje, jak malou \u010deskou n\u00e1bytk\u00e1\u0159skou firmu, kter\u00e1 st\u00e1la na pokraji krachu, dostat na zahrani\u010dn\u00ed trhy.<\/p>\n

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\"\"Jsme na Morav\u011b, v Rous\u00ednov\u011b nedaleko Brna, ale daleko od Prahy. Jak\u00e9 je tady podnikatelsk\u00e9 prost\u0159ed\u00ed?<\/strong><\/p>\n

Velmi dobr\u00e9, zvl\u00e1\u0161\u0165 z pohledu \u0159emesla. Po\u0159\u00e1d je\u0161t\u011b tady m\u00e1me \u0161ikovn\u00e9 lidi, kte\u0159\u00ed cht\u011bj\u00ed pracovat rukama, co\u017e je t\u0159eba v Praze a okol\u00ed celkem probl\u00e9m. Jsme u d\u00e1lnice, sice daleko od Prahy, ale bl\u00edzko V\u00eddn\u011b a Bratislavy. Okol\u00ed Rous\u00ednova je nav\u00edc tradi\u010dn\u011b v \u010desk\u00fdch d\u011bjin\u00e1ch zaps\u00e1no jako truhl\u00e1\u0159sk\u00fd kraj. V roce 1945 se n\u011bkolik \u017eivnostn\u00edk\u016f rozhodlo zalo\u017eit v\u00fdrobn\u00ed dru\u017estvo a tak za\u010daly d\u011bjiny D\u0159evod\u00edla.<\/p>\n

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Vy jste ve firm\u011b pom\u011brn\u011b \u010derstv\u011b, od roku 2014. P\u0159ed t\u00edm jste pracoval v r\u016fzn\u00fdch bran\u017e\u00edch: eCommerce, IT, marketing, obchod. Te\u010f vyr\u00e1b\u00edte n\u00e1bytek. Jak velk\u00fd krok to pro v\u00e1s tehdy byl a kter\u00e1 z va\u0161ich vlastnost\u00ed je pro v\u00e1s jako mana\u017eera nejd\u016fle\u017eit\u011bj\u0161\u00ed?<\/strong><\/p>\n

Jako velmi mlad\u00fd jsem dostal v\u00fdbornou p\u0159\u00edle\u017eitost vybudovat mladou firmu, startup, kter\u00fd brzy pat\u0159il mezi \u0161pi\u010dku na slovensk\u00e9m trhu v oblasti eCommerce. M\u011bl jsem mo\u017enost \u00fapln\u011b od za\u010d\u00e1tku vybudovat firmu, kter\u00e1 za dva roky dosahovala obratu stovek milion\u016f tehdy je\u0161t\u011b slovensk\u00fdch korun. Pro\u0161el jsem \u00fapln\u011b v\u0161\u00edm, obchodem, marketingem, logistikou, n\u00e1kupem, prodejem, HR, \u0159e\u0161il jsem pr\u00e1vn\u00ed v\u011bci, \u00fa\u010detnictv\u00ed, ekonomiku… V\u017edycky jsem se ale pova\u017eoval za market\u00e9ra s du\u0161\u00ed obchodn\u00edka a schopnostmi projektov\u00e9ho mana\u017eera. Z projektu eCommerce jsem asi po 6 letech \u00fasp\u011b\u0161n\u011b ode\u0161el, a to jenom proto, \u017ee se z firmy najednou stal korpor\u00e1t. To mi p\u0159estalo vyhovovat, tak\u017ee jsem zalo\u017eil malou IT firmu. A to je v podstat\u011b takov\u00e9 \u0159emeslo, \u010dist\u00e1 v\u00fdroba. Stejn\u00e9 je to vlastn\u011b i v n\u00e1bytku.<\/p>\n

M\u00e1te z \u010d\u00e1sti s\u00e9riovou v\u00fdrobu, kter\u00e1 p\u0159in\u00e1\u0161\u00ed ur\u010dit\u00e9 cash flow, a z \u010d\u00e1sti atypickou v\u00fdrobu na m\u00edru. Jakou roli hraje digitalizace?<\/strong><\/p>\n

Ur\u010dit\u011b velkou. O tom je pr\u016fmysl 4.0. Ale ve v\u00fdrob\u011b m\u00e1me n\u011bjak\u00e9 limity, digitalizaci budeme vyu\u017e\u00edvat hlavn\u011b pro dokonalou p\u0159\u00edpravu v\u00fdroby a online komunikaci se stroji. A kdy\u017e se vr\u00e1t\u00edm k s\u00e9riov\u00e9 v\u00fdrob\u011b, hlavn\u00ed p\u0159\u00ednos vid\u00edm v tom, \u017ee m\u016f\u017eeme m\u00edt velk\u00e9 strojov\u00e9 z\u00e1zem\u00ed, nap\u0159\u00edklad t\u0159i CNC stroje. Kdy\u017e k n\u00e1m p\u0159ijdou z hotelu a \u0159eknou: \u201ePot\u0159ebujeme vybaven\u00ed pro 150 pokoj\u016f\u201c, se t\u0159emi CNC stroji ho vyrob\u00edme za m\u011bs\u00edc. I proto dr\u017e\u00edme s\u00e9riovou v\u00fdrobu.<\/p>\n

V roce 2014 D\u0159evod\u00edlo m\u00e1lem zkrachovalo. Probl\u00e9my se t\u00e1hly del\u0161\u00ed dobu. Pro\u010d jste se rozhodl nastoupit do firmy, kter\u00e1 krachovala? Jste tak sebev\u011bdom\u00fd?<\/strong><\/p>\n

Ne. Ne\u017e jsem v roce 2014 majetkov\u011b vstoupil do D\u0159evod\u00edla, zalo\u017eil jsem rodinu. V roce 2010 se mi narodilo prvn\u00ed d\u00edt\u011b, dcera. Do t\u00e9 doby jsem \u00fasp\u011b\u0161n\u011b podnikal, i kdy\u017e jsme se \u010dasto dostali do n\u011bjak\u00fdch propad\u016f, v\u017edycky jsme se z nich vyhrabali. Posledn\u00ed roky p\u0159ed D\u0159evod\u00edlem jsem c\u00edtil, \u017ee chci b\u00fdt na voln\u00e9 noze, m\u00edt m\u00e9n\u011b hlavn\u011b \u010dasov\u00fdch z\u00e1vazk\u016f, v\u011bnovat se rodin\u011b. A to mi \u00fapln\u011b zm\u011bnilo \u017eivot. D\u011blal jsem byznysov\u00e9 konzultace a m\u011bl n\u011bkolik klient\u016f. D\u00e1val jsem jim takov\u00fd ten obchodn\u011b marketingov\u00fd n\u00e1boj a vlastn\u011b v\u016fbec ekonomick\u00fd smysl. Da\u0159ilo se mi pom\u00e1hat firm\u00e1m o\u017eivit r\u016fst, znovu se rozjet. U D\u0159evod\u00edla jsem ud\u011blal \u00fapln\u011b to sam\u00e9 \u2013 ten zdrav\u00fd refresh. Jen s t\u00edm rozd\u00edlem, \u017ee jsem vstoupil majetkov\u011b do firmy s tradi\u010dn\u00edm \u0159emeslem.<\/p>\n

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Firma byla zalo\u017eena v roce 1945, po v\u00e1lce, fungovala t\u0159i roky a p\u0159i\u0161el komunismus. Jak to tehdy prob\u00edhalo?<\/strong><\/p>\n

To asi nen\u00ed \u00fapln\u011b dobr\u00e1 ot\u00e1zka na m\u011b. J\u00e1 jsem sp\u00ed\u0161 vizion\u00e1\u0159, d\u00edv\u00e1m se dop\u0159edu. Ale v\u00edm, \u017ee za komunismu se firm\u011b da\u0159ilo asi nejv\u00edc. D\u011blaly se tady gramofony, reproduktory, kancel\u00e1\u0159sk\u00fd a ob\u00fdvac\u00ed n\u00e1bytek. Vznikla tu spousta kr\u00e1sn\u00fdch v\u011bc\u00ed. Kdy\u017e cht\u011bl n\u011bkdo n\u011bco z D\u0159evod\u00edla, musel na to \u010dekat cel\u00e9 t\u0159i roky. Ned\u00e1vno se n\u00e1m ozvala jedna star\u0161\u00ed pan\u00ed z Jihlavy, kter\u00e9 um\u0159ela maminka. Maminka poch\u00e1zela ze z\u00e1mo\u017en\u00e9 rodiny, kter\u00e1 m\u011bla na to, aby si nechala vyrobit n\u00e1bytek na m\u00edru v D\u0159evod\u00edle Rous\u00ednov. Za luxusn\u00ed proveden\u00ed zaplatili majlant. Poslala n\u00e1m fotky \u2013 ten n\u00e1bytek, snad je\u0161t\u011b z roku 1948, se zachoval. Firma byla vyt\u00ed\u017een\u00e1 a zn\u00e1m\u00e1 po cel\u00e9 st\u0159edn\u00ed Evrop\u011b.<\/p>\n

A potom p\u0159i\u0161el p\u0159evrat a 90. l\u00e9ta, sv\u00fdm zp\u016fsobem divok\u00e9 obdob\u00ed, skoro ka\u017ed\u00fd byl podnikatelem\u2026<\/strong><\/p>\n

A to firmu postihlo. Za prv\u00e9 restituce. Druhou v\u011bc\u00ed bylo, \u017ee z firmy ode\u0161li kl\u00ed\u010dov\u00ed lid\u00e9. A\u0165 u\u017e to byli obchodn\u00ed n\u00e1m\u011bstci nebo jin\u00ed pracovn\u00edci, kte\u0159\u00ed za\u010dali podnikat ve stejn\u00e9m oboru, a to i v dnes ji\u017e b\u00fdval\u00fdch prostor\u00e1ch D\u0159evod\u00edla Rous\u00ednov. Vyu\u017eili situace a do dne\u0161ka se chlub\u00ed t\u00edm, \u017ee pokra\u010duj\u00ed v tradici D\u0159evod\u00edla Rous\u00ednov. A tak vznikla i n\u011bjak\u00e1 konkurence. P\u0159et\u00e1hli ty nejlep\u0161\u00ed lidi a do veden\u00ed D\u0159evod\u00edla za\u010dali pronikat lid\u00e9, kte\u0159\u00ed mo\u017en\u00e1 rozum\u011bli \u0159emeslu, ale nev\u011bd\u011bli nic o podnik\u00e1n\u00ed.<\/p>\n

Tak\u017ee firma v podstat\u011b 24 let pomalu um\u00edrala?<\/strong><\/p>\n

Ano, bylo tomu tak. Postupn\u011b se rozprod\u00e1val majetek. Mimochodem dost rozs\u00e1hl\u00fd. Nem\u011bli dostatek zak\u00e1zek, nefungoval obchod ani marketing, neexistoval vlastn\u00ed v\u00fdvoj a v podstat\u011b jenom spol\u00e9hali na to, co k nim p\u0159ijde samo. A tak D\u0159evod\u00edlo do\u0161lo a\u017e do f\u00e1ze, \u017ee v roce 2014 bylo z pr\u00e1vn\u00edho pohledu t\u011bsn\u011b p\u0159ed insolvenc\u00ed.<\/p>\n

V roce 2014 jste p\u0159i\u0161el vy. Te\u010f si p\u0159edstavuji, jak se tady shrom\u00e1\u017edili v\u0161ichni zam\u011bstnanci a vy jste m\u011bl sv\u016fj prvn\u00ed projev. Jak\u00e1 byla va\u0161e prvn\u00ed v\u011bta?<\/strong><\/p>\n

\u201eVr\u00e1t\u00edme D\u0159evod\u00edlu lesk, kter\u00fd si zaslou\u017e\u00ed.\u201c Nebylo to ale nic snadn\u00e9ho. Lid\u00e9 v okol\u00ed ani nem\u011bli z\u00e1jem u n\u00e1s pracovat. V\u0161ichni \u0159\u00edkali: \u201eD\u0159evod\u00edlo? Ono je\u0161t\u011b nezkrachovalo?\u201c Vn\u00edmali to sp\u00ed\u0161 jako dal\u0161\u00ed krok do pr\u00e1zdna. Tak\u017ee m\u016fj hlavn\u00ed c\u00edl byl jasn\u00fd…<\/p>\n

Bylo to pro v\u00e1s asi dost velk\u00e9 finan\u010dn\u00ed riziko.<\/strong>
\nJ\u00e1 jsem dal \u201eall in\u201c. Opravdu. Tak moc jsem tomu v\u011b\u0159il a vid\u011bl jsem tam tak obrovsk\u00fd potenci\u00e1l, kter\u00fd jsem mohl p\u0159\u00edmo ovlivnit. Nav\u00edc m\u011b v\u017edycky zaj\u00edmal design, i bytov\u00fd. Te\u010f u\u017e jenom pot\u0159ebuji \u010das na to, aby se to za\u010dalo vracet.<\/p>\n

Zn\u00ed to trochu jako hazard…
\nJe to hazard. Ale vsadil jsem z velk\u00e9 \u010d\u00e1sti s\u00e1m na sebe.\"\"<\/p>\n

A jak to vypad\u00e1, kdy\u017e porovn\u00e1te bilanci firmy v roce 2014 a dnes?<\/strong>
\nShrnu to kr\u00e1tce v \u010d\u00edslech. V roce 2014 jsme m\u011bli obrat 9 milion\u016f korun a zhruba 10 zam\u011bstnanc\u016f, v roce 2015 obrat cca 14 milion\u016f a 14 zam\u011bstnanc\u016f, v roce 2016 obrat 23 milion\u016f a kolem 30 zam\u011bstnanc\u016f. Rok 2017 u\u017e je za n\u00e1mi. M\u011bli jsme obrat zhruba 29 milion\u016f a 40 zam\u011bstnanc\u016f. A v roce 2018…
\n
\nNa to se pr\u00e1v\u011b chci zeptat. Chcete t\u011bmito kroky pokra\u010dovat?<\/strong>
\nNe, u\u017e nem\u016f\u017eeme. Poda\u0159ilo se n\u00e1m vyt\u00ed\u017eit kapacity na maximum. Kdy\u017e tady bylo deset lid\u00ed na 3000 m2, bylo to sm\u011b\u0161n\u00e9. Musel jste je po d\u00edln\u011b hledat. Dnes n\u00e1s je 40 a nem\u00e1me m\u00edsto. Viz\u00ed pro rok 2020 je p\u0159\u00edstavba nov\u00e9 rukod\u00edlny a nov\u00fdch kancel\u00e1\u0159\u00ed. Te\u010f se mus\u00edme zastavit a j\u00edt sm\u011brem k v\u011bt\u0161\u00ed efektivit\u011b, zrychlov\u00e1n\u00ed a z\u00edsk\u00e1v\u00e1n\u00ed zaj\u00edmav\u011bj\u0161\u00edch zak\u00e1zek. I proto se hodn\u011b soust\u0159ed\u00edme na zahrani\u010d\u00ed.<\/p>\n

Jedn\u00edm z faktor\u016f r\u016fstu jsou kvalifikovan\u00ed pracovn\u00edci. T\u011bch je velk\u00fd nedostatek, hlavn\u011b v technick\u00fdch a \u0159emesln\u00fdch oborech. Jak to poci\u0165ujete? A co s t\u00edm d\u011bl\u00e1te?<\/strong><\/p>\n

Je to jeden z velk\u00fdch \u00fasp\u011bch\u016f, kter\u00e9ho jsme loni dos\u00e1hli. Nedostatek kvalifikovan\u00fdch lid\u00ed vn\u00edm\u00e1me opravdu hodn\u011b. Rous\u00ednovskou st\u0159edn\u00ed odbornou \u0161kolu zru\u0161ili, spojili ji s Integrovanou st\u0159edn\u00ed \u0161kolou ve Slavkov\u011b. Tam je v\u00edc automechanik\u016f ne\u017e stola\u0159\u016f, a kdy\u017e u\u017e se tam n\u011bkdo stola\u0159em vyu\u010d\u00ed, mus\u00ed se, slu\u0161n\u011b \u0159e\u010deno, je\u0161t\u011b hodn\u011b u\u010dit. Ti kluci nejsou motivovan\u00ed k tomu, aby se n\u011bco nau\u010dili. Tomuto probl\u00e9mu jsme se postavili a p\u0159i\u0161li na jednu v\u011bc, a tou je finan\u010dn\u00ed ohodnocen\u00ed. Okoln\u00ed firmy stola\u0159e velmi podce\u0148ovaly. Dokonce snad existoval mal\u00fd kartel o tom, kolik stola\u0159\u016fm zaplat\u00ed. M\u016f\u017ee mlad\u00fd chlap, kter\u00fd mus\u00ed spl\u00e1cet hypot\u00e9ku a \u017eivit rodinu, d\u011blat za 80 nebo 90 korun na hodinu?<\/p>\n

Kolik jim na hodinu plat\u00edte vy? <\/strong>
\nNa\u0161i zam\u011bstnanci maj\u00ed t\u0159eba i 150, 160 korun na hodinu. Ale cht\u011bl bych, aby m\u011bli a\u017e 200 korun na hodinu. Druh\u00fdm probl\u00e9mem je, jak v\u016fbec z\u00edskat \u0161ikovn\u00e9 lidi. Kdy\u017e jsem tenkr\u00e1t hledal stola\u0159e, v\u00fdborn\u011b zafungovala ta nejlevn\u011bj\u0161\u00ed a nej\u00fa\u017easn\u011bj\u0161\u00ed v\u011bc. Nechal jsem to vyhl\u00e1sit v rozhlase v okoln\u00edch dvaceti vesnic\u00edch. P\u0159i\u0161lo mi n\u011bkolik \u00fa\u017easn\u00fdch stola\u0159\u016f. Jsou to ti nejlep\u0161\u00ed stola\u0159i, kter\u00e9 dneska m\u00e1me. Zaplatili jsme za to se v\u0161\u00edm v\u0161udy asi tis\u00edc korun. \u0160ikovn\u00fd stola\u0159 toti\u017e pr\u00e1ci nehled\u00e1. On pr\u00e1ci m\u00e1 a je vyt\u00ed\u017een\u00fd. V sobotu byl v d\u00edln\u011b, a kdy\u017e to v\u016fbec ne\u010dekal, \u201ezazvonilo\u201c mu do u\u0161\u00ed, \u017ee D\u0159evod\u00edlo neum\u0159elo a \u017ee hled\u00e1 \u0161ikovn\u00e9 stola\u0159e a chce je zaplatit. To zafungovalo v\u00fdborn\u011b. Dal\u0161\u00edm krokem je, \u017ee jsem se rozhodl podpo\u0159it mlad\u00e9 \u017e\u00e1ky a u\u010dn\u011b.<\/p>\n

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Jakou formou?<\/strong><\/p>\n

Podporujeme z\u00e1kladn\u00ed \u0161kolu v Rous\u00ednov\u011b, kam do d\u00edlen dod\u00e1v\u00e1me pou\u017eiteln\u00e9 zbytky z v\u00fdroby. V sedm\u00e9 t\u0159\u00edd\u011b jim velmi \u201efunny\u201c zp\u016fsobem uk\u00e1\u017eeme, jak v\u00fdroba funguje. Zat\u00edmco na za\u010d\u00e1tku hodiny se ani jeden nep\u0159ihl\u00e1sil, \u017ee by cht\u011bl b\u00fdt stola\u0159em, na konci hodiny se jich p\u0159ihl\u00e1silo hned p\u011bt. Jen se jim nel\u00edb\u00ed u\u0159ezan\u00e9 prsty ;-). V osm\u00e9 t\u0159\u00edd\u011b jim d\u00e1me projekt, chceme, aby dok\u00e1zali n\u011bco vyrobit vlastn\u00edma rukama, t\u0159eba pl\u00e1\u017eov\u00e9 leh\u00e1tko. V dev\u00e1t\u00e9 t\u0159\u00edd\u011b jim \u0159ekneme: b\u011b\u017ete se do Slavkova u\u010dit na stola\u0159e. Kdy\u017e nebudete m\u00edt neomluven\u00e9 hodiny a budete m\u00edt slu\u0161n\u00fd pr\u016fm\u011br, dostanete od n\u00e1s tolik a tolik pen\u011bz. Kdy\u017e se nav\u00edc budete u\u010dit anglicky nebo n\u011bmecky, dostanete je\u0161t\u011b v\u00edc. M\u016f\u017eete k n\u00e1m chodit na brig\u00e1du, o pr\u00e1zdnin\u00e1ch i o v\u00edkendech. Vezmeme v\u00e1s na v\u00fdstavy a uk\u00e1\u017eeme v\u00e1m, jak n\u00e1bytek vypad\u00e1. A kdy\u017e skon\u010d\u00edte \u0161kolu a p\u016fjdete k n\u00e1m pracovat, garantujeme v\u00e1m, \u017ee dostanete tolik a tolik pen\u011bz. O tom to je. Jin\u00e1 cesta nen\u00ed.<\/p>\n

\u010cNOPK u\u017e od roku 2012 bojuje za zaveden\u00ed prvk\u016f du\u00e1ln\u00edho vzd\u011bl\u00e1n\u00ed, kter\u00e9 funguje nejen v N\u011bmecku, ale tak\u00e9 v Rakousku nebo \u0160v\u00fdcarsku. Co o\u010dek\u00e1v\u00e1te od vl\u00e1dy vy?<\/strong><\/p>\n

S\u00e1m jsem jako dev\u00e1\u0165\u00e1k v\u016fbec nev\u011bd\u011bl, co bych cht\u011bl d\u011blat. V\u0161ichni mi ale podsouvali: \u201eMus\u00ed\u0161 m\u00edt maturitu, bez maturity nic nedok\u00e1\u017ee\u0161.\u201c Tohle v n\u00e1s po\u0159\u00e1d je. A je to hlavn\u011b v mamink\u00e1ch t\u011bch d\u011bt\u00ed, klidn\u011b v\u00e1m \u0159eknou: \u201eAle m\u016fj syn se dob\u0159e u\u010d\u00ed, je \u0161koda d\u00e1t ho na truhl\u00e1\u0159e.\u201c Tak to p\u0159ece v\u016fbec nen\u00ed a nem\u00e1 b\u00fdt! Vl\u00e1da by m\u011bla l\u00e9pe investovat do marketingu a v\u016fbec do pov\u011bdom\u00ed, \u017ee nen\u00ed nic \u0161patn\u00e9ho na tom b\u00fdt vyu\u010den\u00fdm, kvalitn\u00edm \u0159emesln\u00edkem. Z\u00e1rove\u0148 by vl\u00e1da m\u011bla vytvo\u0159it podm\u00ednky pro to, aby \u0161ikovn\u00ed \u0159emesln\u00edci byli za svou pr\u00e1ci odm\u011bn\u011bni. Chceme taky, aby se kluci mohli pod\u00edvat do zahrani\u010d\u00ed, n\u011b\u010demu se tam p\u0159iu\u010dit a domluvit se. Budu r\u00e1d, kdy\u017e vl\u00e1da i kraje kone\u010dn\u011b nasm\u011bruj\u00ed odborn\u00e9 \u0161kolstv\u00ed spr\u00e1vn\u00fdm sm\u011brem.<\/p>\n

Z\u00edskali jste zna\u010dku \u201e\u010cesk\u00e1 kvalita \u2013 N\u00e1bytek\u201c, jezd\u00edte na mezin\u00e1rodn\u00ed veletrhy. Jak\u00e9 jsou va\u0161e zku\u0161enosti?<\/strong><\/p>\n

V r\u00e1mci B2B je pro n\u00e1s d\u016fle\u017eit\u00e9 b\u00fdt na veletrhu a b\u00fdt vid\u011bt. Sna\u017e\u00edme se prosadit v zahrani\u010d\u00ed, konkr\u00e9tn\u011b v Rakousku, v N\u011bmecku, ve \u0160v\u00fdcarsku, v Beneluxu a v Anglii. Jsme deset minut od brn\u011bnsk\u00e9ho leti\u0161t\u011b a m\u00e1me p\u0159\u00edm\u00e9 spojen\u00ed do Mnichova, Lond\u00fdna a od b\u0159ezna tak\u00e9 do Bruselu. Chceme b\u00fdt po\u0159\u00e1d v osobn\u00edm kontaktu s klienty. D\u00edky britsk\u00e9mu CzechTradu a jejich projektu United Crafts of Bohemia jsme mohli vystavovat v Lond\u00fdn\u011b na Decorexu, pro kter\u00fd jsme vyvinuli \u201ekoule\u201c (modern\u00ed recepce, pozn. redakce), kter\u00e9 ud\u011blaj\u00ed \u201ewow\u201c efekt a p\u0159it\u00e1hnou pozornost. O\u0165ukali jsme si to, m\u011bli jsme p\u0159ipom\u00ednky, co by \u0161lo ud\u011blat jinak a l\u00e9pe, a d\u00edky tomu budeme v Lond\u00fdn\u011b v b\u0159eznu vystavovat znovu, tentokr\u00e1t na velmi presti\u017en\u00edm veletrhu Hotelympia. Znovu pod zna\u010dkou United Crafts of Bohemia budeme sou\u010d\u00e1st\u00ed st\u00e1nku deseti firem, kter\u00e9 se navz\u00e1jem dopl\u0148uj\u00ed. My v tom hrajeme \u00fa\u017easnou roli organiz\u00e1tora a tv\u016frce designu. Je to zaj\u00edmav\u00fd koncept a ur\u010dit\u011b si zaslou\u017e\u00ed pozornost nejen ostatn\u00edch zahrani\u010dn\u00edch kancel\u00e1\u0159\u00ed CzechTradu.<\/p>\n

Jak chcete vstoupit na n\u011bmeck\u00fd trh?<\/strong><\/p>\n

V N\u011bmecku se chceme soust\u0159edit na okol\u00ed Mnichova a taky chceme do Rakouska. Ud\u011blali jsme n\u011bmeckou mutaci webu, vstoupili jsme do \u010cesko-n\u011bmeck\u00e9 obchodn\u00ed a pr\u016fmyslov\u00e9 komory a spustili jsme lehkou marketingovou kampa\u0148 online. S n\u011bkolika n\u011bmeck\u00fdmi firmami jsme ji\u017e jednali osobn\u011b a v\u011b\u0159\u00edme, \u017ee na n\u011bmeck\u00e9m trhu budeme \u00fasp\u011b\u0161n\u00ed. Vypad\u00e1 to velmi nad\u011bjn\u011b.<\/p>\n

Kdy\u017e srovn\u00e1te \u010desk\u00fd a zahrani\u010dn\u00ed trh, kde vid\u00edte hlavn\u00ed rozd\u00edly?<\/strong>
\nV p\u0159\u00edstupu investora a v tom, jak moc si v\u00e1\u017e\u00ed kvalitn\u00ed pr\u00e1ce. To je asi z\u00e1sadn\u00ed. My se sna\u017e\u00edme d\u011blat pr\u00e1ci na 110 % a v\u017edycky do toho d\u00e1t v\u0161echno, co\u017e \u010desk\u00fd investor \u010dasto neocen\u00ed. A nemysl\u00edm to jen finan\u010dn\u011b, ale i p\u0159\u00edstupem. Po\u0159\u00e1d je tady p\u0159\u00edstup typu \u201eud\u011blejme to co nejlevn\u011bji, je jedno, jak to dopadne, ale hlavn\u011b, a\u0165 na tom co nejv\u00edce \u201avyrej\u017eujeme\u2018\u201c. M\u00edsto sourcingu tady m\u00e1me jen sout\u011b\u017ee o nejni\u017e\u0161\u00ed cenovou nab\u00eddku. To ale nen\u00ed n\u00e1\u0161 p\u0159\u00edstup.<\/p>\n

Kdy tady tento p\u0159\u00edstup skon\u010d\u00ed?<\/strong>
\nTo nev\u00edm, ale douf\u00e1m, \u017ee brzy. M\u011b to \u00fapln\u011b vyt\u00e1\u010d\u00ed. Kv\u016fli tomu nechci b\u00fdt a nebudu z\u00e1visl\u00fd jen na \u010desk\u00e9m trhu. \u0158\u00edkali jsme si, \u017ee n\u00e1zev D\u0159evod\u00edlo Rous\u00ednov se nehod\u00ed pro zahrani\u010d\u00ed. Zadali jsme kreativn\u00ed agentu\u0159e rebranding pro zahrani\u010dn\u00ed trhy a vzniklo z toho n\u011bco \u00fa\u017easn\u00e9ho, co si zaslou\u017e\u00ed vlastn\u00ed projekt. Roz\u0161\u00ed\u0159\u00edme tedy p\u016fsobnost i o n\u011bco, co n\u00e1m je\u0161t\u011b chyb\u00ed a posune \u010desk\u00fd design d\u00e1l do Evropy. V\u00edce v\u00e1m v t\u00e9to chv\u00edli nemohu prozradit, ale na novinky se m\u016f\u017eete t\u011b\u0161it u\u017e brzy.<\/p>\n

Maj\u00ed va\u0161i zam\u011bstnanci n\u011bjak\u00fd pod\u00edl v dru\u017estvu a t\u00edm p\u00e1dem i z\u00e1jem pod\u00edlet se na chodu firmy? Je to model do budoucna?<\/strong><\/p>\n

Celkov\u011b m\u00e1m velmi otev\u0159enou firmu a zam\u011bstnanci jsou odm\u011b\u0148ov\u00e1ni i podle zisku ze zak\u00e1zek nebo spln\u011bn\u00ed v\u00fdrobn\u00edho \u010dasu. \u0158\u00edk\u00e1m tomu p\u0159\u00edm\u00e1 \u00fam\u011bra. \u010c\u00edm v\u00edc firma vyd\u011bl\u00e1, t\u00edm v\u00edc dostanou i zam\u011bstnanci. V t\u00e9to chv\u00edli ale nejsme typick\u00e9 dru\u017estvo. Pln\u00edme sice podm\u00ednku 3 \u010dlen\u016f dru\u017estva, ale majoritn\u00edm, resp. hlavn\u00edm majitelem s pln\u00fdmi rozhodovac\u00edmi pravomocemi jsem j\u00e1. I kdy\u017e si nemysl\u00edm, \u017ee pr\u00e1vn\u00ed forma dru\u017estva je ide\u00e1ln\u00ed, podstata dru\u017estevnictv\u00ed v\u016fbec nen\u00ed \u0161patn\u00e1. Pokud se od za\u010d\u00e1tku forma dru\u017estva dob\u0159e nastav\u00ed, m\u016f\u017ee to b\u00fdt pro v\u0161echny velmi motivuj\u00edc\u00ed. Ka\u017ed\u00fd m\u00e1 kousek budovy a stroje, a pak ten \u010dlov\u011bk pro firmu \u00fapln\u011b jinak d\u00fdch\u00e1 a pracuje. Tak bych to cht\u011bl. I to je moje vize.<\/p>\n

\"\"<\/strong><\/p>\n

 <\/p>\n

Je D\u0159evod\u00edlo va\u0161\u00edm \u017eivotn\u00edm d\u00edlem?<\/strong>
\nU\u017e tomu asi tak bude.<\/p>\n

Pane Navr\u00e1tile, d\u011bkujeme V\u00e1m za rozhovor. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1 st\u0159edn\u00ed \u0161kolu a je nad\u0161en\u00fdm podnikatelem, kter\u00fd n\u011bkdy r\u00e1d v\u0161e s\u00e1z\u00ed na jednu kartu. Zat\u00edm, jak to tak vypad\u00e1, se mu ne\u00fasp\u011bch vyh\u00fdb\u00e1 velk\u00fdm obloukem. Michal Navr\u00e1til (34 let) p\u016fvodn\u011b pracoval v digit\u00e1ln\u00ed ekonomice. P\u0159ed necel\u00fdmi \u010dty\u0159mi roky se t\u011blem i du\u0161\u00ed za\u010dal v\u011bnovat \u0159emeslu. V na\u0161em rozhovoru Michal Navr\u00e1til mimo jin\u00e9 vysv\u011btluje, jak malou \u010deskou n\u00e1bytk\u00e1\u0159skou firmu, kter\u00e1 st\u00e1la na pokraji krachu, dostat na zahrani\u010dn\u00ed trhy. <\/p>\n","protected":false},"author":1,"featured_media":1386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,110],"tags":[66,87,89],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-plus-01-2018","tag-digitalisierung","tag-handwerk","tag-arbeitskraeftemangel"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nInterview: Michal Navr\u00e1til D\u0159evod\u00edlo Rous\u00ednov - Magazin Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nikdy neb\u00fdt z\u00e1visl\u00fd jenom na \u010desk\u00e9m trhu - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-26T14:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-26T13:34:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/02\/navratil-e1568275522628.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Nikdy neb\u00fdt z\u00e1visl\u00fd jenom na \u010desk\u00e9m trhu\",\"datePublished\":\"2018-02-26T14:00:48+00:00\",\"dateModified\":\"2020-03-26T13:34:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/\"},\"wordCount\":5715,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/02\/navratil-e1568275522628.jpg\",\"keywords\":[\"digitalizace\",\"Handwerk\",\"Fachkr\u00e4ftemangel\"],\"articleSection\":[\"Rozhovor\",\"Mal\u00e9 a st\u0159edn\u00ed podniky - 01\/2018\"],\"inLanguage\":\"cz\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/\",\"url\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/\",\"name\":\"Interview: Michal Navr\u00e1til D\u0159evod\u00edlo Rous\u00ednov - Magazin Plus\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/michal-navratil-drevodilo-rousinov\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/02\/navratil-e1568275522628.jpg\",\"datePublished\":\"2018-02-26T14:00:48+00:00\",\"dateModified\":\"2020-03-26T13:34:59+00:00\",\"description\":\"Michal Navr\u00e1til von D\u0159evod\u00edlo Rous\u00ednov. 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