{"id":1230,"date":"2018-02-26T15:00:22","date_gmt":"2018-02-26T14:00:22","guid":{"rendered":"https:\/\/emagazin.plus\/?p=1230"},"modified":"2020-03-26T14:49:20","modified_gmt":"2020-03-26T13:49:20","slug":"nachfolge-familienunternehmen","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/nachfolge-familienunternehmen\/","title":{"rendered":"Hled\u00e1 se \u0161\u00e9f"},"content":{"rendered":"

Zakladatel\u00e9 rodinn\u00fdch firem st\u00e1rnou a hledaj\u00ed n\u00e1stupce<\/p>\n

Na prvn\u00ed pohled na tom nic nen\u00ed. Jedna generace vybuduje firmu, a kdy\u017e dozraje \u010das, p\u0159ed\u00e1 ji dal\u0161\u00ed generaci. Ve skute\u010dnosti ale n\u00e1stupnictv\u00ed nen\u00ed nijak automatick\u00e9 a pro mnoho \u010desk\u00fdch rodinn\u00fdch firem p\u0159edstavuje pal\u010div\u00fd probl\u00e9m.<\/strong><\/p>\n

\u201eV sou\u010dasn\u00e9 dob\u011b je to jedno z nejnal\u00e9hav\u011bj\u0161\u00edch byznys t\u00e9mat v \u010cesku,\u201c \u0159\u00edk\u00e1 Libor Musil ze spole\u010dnosti Liko-S<\/a> a z\u00e1stupce Asociace mal\u00fdch a st\u0159edn\u00edch podnik\u016f a \u017eivnostn\u00edk\u016f v \u010cR (AMSP \u010cR). Podle odhad\u016f asociace je u n\u00e1s okolo 85 % firem rodinn\u00fdch a n\u00e1stupnictv\u00ed nebo p\u0159\u00edpravu d\u011bt\u00ed k n\u00e1stupnictv\u00ed \u0159e\u0161\u00ed v\u011bt\u0161ina z nich.<\/p>\n

Zat\u00edmco v N\u011bmecku maj\u00ed rodinn\u00e9 podniky dlouhou tradici, v \u010cesku se nyn\u00ed firmy dost\u00e1vaj\u00ed do nov\u00e9 \u201ev\u00fdvojov\u00e9 f\u00e1ze\u201c. Vznikly v\u011bt\u0161inou na za\u010d\u00e1tku 90. let a jejich zakladatel\u00e9 nyn\u00ed postupn\u011b dosahuj\u00ed penzijn\u00edho v\u011bku a mus\u00ed \u0159e\u0161it, co bude s jejich podniky d\u00e1l. \u201eTato generace zakladatel\u016f je po 70 letech prvn\u00ed generac\u00ed, kter\u00e1 tuto situaci mus\u00ed \u0159e\u0161it. T\u011b\u017eko se po letech p\u0159eru\u0161en\u00ed rodinn\u00e9ho vlastnictv\u00ed firem hledaj\u00ed p\u0159\u00edklady, jak \u00fasp\u011b\u0161n\u011b postupovat,\u201c uv\u00e1d\u00ed Eva Svobodov\u00e1, gener\u00e1ln\u00ed \u0159editelka asociace s t\u00edm, \u017ee v\u011bt\u0161ina rodin to dosud \u0159e\u0161ila intuitivn\u011b. Postupn\u011b ale p\u0159ib\u00fdv\u00e1 kvalitn\u00ed poradenstv\u00ed a literatura k t\u00e9to t\u00e9matice.<\/p>\n

Chyb\u00ed pl\u00e1n<\/strong><\/p>\n

Podle \u00fadaj\u016f spole\u010dnosti KPMG jen loni m\u011blo doj\u00edt k p\u0159ed\u00e1n\u00ed veden\u00ed ve t\u0159etin\u011b \u010desk\u00fdch rodinn\u00fdch firem a tento trend pokra\u010duje. Velk\u00e1 \u010d\u00e1st ale nem\u00e1 konkr\u00e9tn\u00ed pl\u00e1n, jak a komu firmu p\u0159edat.<\/p>\n

\u201eT\u00e9ma je mezi zakladateli st\u00e1le aktu\u00e1ln\u011bj\u0161\u00ed. V\u011bt\u0161ina z nich se n\u011bkolik let pohybuje na tzv. ment\u00e1ln\u00edm kruhov\u00e9m objezdu, kdy ka\u017ed\u00fd z v\u00fdjezd\u016f p\u0159edstavuje mo\u017enou variantu budoucnosti firmy a rodiny. S ka\u017ed\u00fdm p\u0159ib\u00fdvaj\u00edc\u00edm rokem vzr\u016fst\u00e1 vnit\u0159n\u00ed tlak na rozhodnut\u00ed,\u201c \u0159\u00edk\u00e1 David Kraj\u00ed\u010dek, specialista v oblasti n\u00e1stupnictv\u00ed. Mezi mo\u017enosti, kter\u00e9 podnikatel\u00e9 zva\u017euj\u00ed, nepat\u0159\u00ed jen p\u0159ed\u00e1n\u00ed firmy potomk\u016fm, ale i prodej nebo mana\u017eersk\u00e9 \u0159\u00edzen\u00ed. Zakladatel\u00e9 p\u0159itom \u010dasto o\u010dek\u00e1vaj\u00ed, \u017ee d\u011bti p\u0159evezmou veden\u00ed firmy, ani\u017e by o tom spolu diskutovali. P\u0159ed\u00e1n\u00ed v r\u00e1mci rodiny pl\u00e1nuje podle pr\u016fzkumu AMSP \u010cR na 70 % firem. Pokud by se to nepoda\u0159ilo, uv\u00edtala by skoro polovina podnik\u016f prodej jin\u00e9 \u010desk\u00e9 rodinn\u00e9 firm\u011b.<\/p>\n

V\u00fdzva pro ob\u011b generace<\/strong><\/p>\n

\u201eNejv\u011bt\u0161\u00ed v\u00fdzvou mezigenera\u010dn\u00ed v\u00fdm\u011bny v rodinn\u00fdch firm\u00e1ch jsou vz\u00e1jemn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed a motivace obou generac\u00ed. Oba tyto faktory a jejich podcen\u011bn\u00ed b\u00fdvaj\u00ed zdrojem ne\u00fasp\u011b\u0161n\u00e9ho p\u0159ed\u00e1n\u00ed firmy a potenci\u00e1ln\u00edch konflikt\u016f v budoucnu,\u201c upozor\u0148uje Kraj\u00ed\u010dek.
\nPodle Libora Musila, kter\u00fd s\u00e1m je majitelem rodinn\u00e9 firmy, v n\u00ed\u017e je n\u00e1stupnictv\u00ed nyn\u00ed \u201ev procesu\u201c, potomci v\u011bt\u0161inou cht\u011bj\u00ed pokra\u010dovat ve stop\u00e1ch sv\u00fdch rodi\u010d\u016f a postupn\u011b se v podniku propracov\u00e1vaj\u00ed r\u016fzn\u00fdmi pozicemi.
\nKl\u00ed\u010dov\u00e9 ale je, aby od chv\u00edle, kdy dojde k p\u0159ed\u00e1n\u00ed firmy, zakladatel\u00e9 nemluvili nov\u00e9 generaci do pr\u00e1ce. Po letech budov\u00e1n\u00ed podniku to ale b\u00fdv\u00e1 t\u011b\u017ek\u00e9. P\u0159izn\u00e1v\u00e1 to i zakladatel textilky Grund Ji\u0159\u00ed Grund star\u0161\u00ed, kter\u00fd p\u0159ed sedmi lety p\u0159edal podnik a golfov\u00fd resort syn\u016fm. \u201ePo p\u0159ed\u00e1n\u00ed to pro m\u011b bylo t\u011b\u017ek\u00e9. Ka\u017ed\u00fd den jsem si \u0159\u00edkal, necho\u010f tam, nemluv jim do toho,\u201c popisoval svou zku\u0161enost pro den\u00edk E15.
\nSyny ale p\u0159evzet\u00ed firmy nestav\u011blo do zcela nov\u00e9 situace, u\u017e dlouho tu sb\u00edrali pracovn\u00ed zku\u0161enosti. \u201eNejprve jsme pracovali na pomocn\u00fdch d\u011blnick\u00fdch pozic\u00edch. Po maturit\u011b jsme nastoupili jako zam\u011bstnanci, od p\u00edky jsme postupovali a\u017e na mana\u017eersk\u00e9 pozice,\u201c uvedl pro Hospod\u00e1\u0159sk\u00e9 noviny Ji\u0159\u00ed Grund mlad\u0161\u00ed. A pr\u00e1v\u011b to je d\u016fle\u017eit\u00e9 i podle Kraj\u00ed\u010dka. Nejde toti\u017e jen o to, aby nov\u00e1 generace dob\u0159e znala firmu, ale aby si z\u00e1rove\u0148 budovala autoritu mezi zam\u011bstnanci. P\u0159ed\u00e1n\u00ed firmy je podle n\u011bj velkou v\u00fdzvou pro ob\u011b generace se stejn\u00fdm pom\u011brem obav, rizik i p\u0159\u00edle\u017eitost\u00ed.<\/p>\n

Pavla Francov\u00e1<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Na prvn\u00ed pohled na tom nic nen\u00ed. Jedna generace vybuduje firmu, a kdy\u017e dozraje \u010das, p\u0159ed\u00e1 ji dal\u0161\u00ed generaci. Ve skute\u010dnosti ale n\u00e1stupnictv\u00ed nen\u00ed nijak automatick\u00e9 a pro mnoho \u010desk\u00fdch rodinn\u00fdch firem p\u0159edstavuje pal\u010div\u00fd probl\u00e9m.<\/p>\n","protected":false},"author":1,"featured_media":1234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[110,14],"tags":[68,104,105,129],"class_list":["post-1230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-01-2018","category-wandelzmena","tag-tschechien","tag-familienunternehmen","tag-nachfolger","tag-unternehmensleitung"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nUnternehmensnachfolge in Familienunternehmen - 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