{"id":1753,"date":"2018-09-27T08:24:56","date_gmt":"2018-09-27T06:24:56","guid":{"rendered":"https:\/\/emagazin.plus\/?p=1753"},"modified":"2020-03-26T14:28:03","modified_gmt":"2020-03-26T13:28:03","slug":"miwa-prag","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/miwa-prag\/","title":{"rendered":"Kapsle budoucnosti"},"content":{"rendered":"<h4><strong>Miwa rozj\u00ed\u017ed\u00ed revoluci v obchodech a posun k cirkul\u00e1rn\u00ed ekonomice<\/strong><\/h4>\n<p><em><strong>M\u00edsto pestr\u00fdch a r\u016fzn\u011b barevn\u00fdch a velk\u00fdch obal\u016f budou v reg\u00e1lech obchod\u016f elegantn\u00ed displeje. Zbo\u017e\u00ed budeme \u201etankovat\u201c z high-tech kapsl\u00ed. Miwa svou technologii brzy otestuje ve dvou pilotn\u00edch projektech.<\/strong><\/em><\/p>\n<p>Petr B\u00e1\u010da se usm\u011bje a zavrt\u00ed hlavou. Kdepak, jeho n\u00e1pad nen\u00ed v\u011bc\u00ed aktivist\u016f, jde o skute\u010dn\u00fd byznys. Firma Miwa (Minimum Waste), kterou p\u0159ed \u010dty\u0159mi lety zalo\u017eil, m\u00e1 ambici p\u0159evr\u00e1tit vzh\u016fru nohama to, jak dnes funguj\u00ed obchody, v\u00fdrobci i to, jak z\u00e1kazn\u00edci nakupuj\u00ed.<\/p>\n<p>Sou\u010dasn\u00e9 obaly chce nahradit speci\u00e1ln\u00edmi 7 a 11 litrov\u00fdmi vratn\u00fdmi kapslemi. Do nich budou v\u00fdrobci plnit zbo\u017e\u00ed, a\u0165 u\u017e potraviny nebo t\u0159eba \u010distic\u00ed prost\u0159edky, a dod\u00e1vat je obchodn\u00edk\u016fm. T\u00edm to ale nekon\u010d\u00ed. Miwa \u0159e\u0161\u00ed cel\u00fd \u0159et\u011bzec. V obchod\u011b se kapsle vlo\u017e\u00ed do speci\u00e1ln\u00edho modulu, jak\u00e9si sk\u0159\u00edn\u011b, kter\u00e1 s nimi dok\u00e1\u017ee komunikovat. M\u00edsto dne\u0161n\u00edch reg\u00e1l\u016f budou v obchodech displeje, bude na nich logo v\u00fdrobce a zna\u010dky, obr\u00e1zky a informace o zbo\u017e\u00ed stejn\u011b jako dnes na klasick\u00fdch obalech. U displej\u016f bude tak\u00e9 cena a \u010d\u00e1rov\u00fd k\u00f3d. \u201eTen \u010dlov\u011bk na\u010dte pomoc\u00ed aplikace, zvol\u00ed si, jak\u00e9 chce mno\u017estv\u00ed t\u0159eba cere\u00e1li\u00ed a rovnou v telefonu uvid\u00ed i kone\u010dnou cenu,\u201c vysv\u011btluje Petr B\u00e1\u010da. Z kapsle se pak zbo\u017e\u00ed odsype p\u0159es chytr\u00fd ventil do donesen\u00e9 n\u00e1doby nebo vratn\u00e9ho obalu. Pr\u00e1zdn\u00e9 kapsle se umyj\u00ed a vr\u00e1t\u00ed zp\u00e1tky k v\u00fdrobc\u016fm, kte\u0159\u00ed je m\u016f\u017eou znovu pou\u017e\u00edt.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1871\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/scanning2-1024x698.jpg\" alt=\"\" width=\"800\" height=\"545\" \/><\/p>\n<p>A\u010dkoli se m\u016f\u017ee zd\u00e1t, \u017ee to je podobn\u00fd model, jak\u00e9 nab\u00edzej\u00ed mal\u00e9 bezobalov\u00e9 obchody, B\u00e1\u010da takov\u00e9 srovn\u00e1n\u00ed odm\u00edt\u00e1. \u201eNejsme bezobalov\u00ed, p\u0159in\u00e1\u0161\u00edme inovaci obal\u016f, kter\u00e1 je zalo\u017een\u00e1 na principech cirkul\u00e1rn\u00ed ekonomiky. Na\u0161e obaly jsou technologick\u00e9 a pou\u017eiteln\u00e9 t\u00e9m\u011b\u0159 do nekone\u010dna. Jako basy na pivo,\u201c vykl\u00e1d\u00e1 B\u00e1\u010da, kter\u00fd m\u00e1 v oboru velk\u00e9 zku\u0161enosti.<\/p>\n<p>P\u0159ed 18 lety toti\u017e spoluzalo\u017eil firmu Cocoon, kter\u00e1 se zab\u00fdv\u00e1 pr\u00e1v\u011b inovacemi a designem obal\u016f. Mezi jej\u00ed klienty pat\u0159\u00ed velk\u00e9 korporace, jako je t\u0159eba Procter &#038; Gamble. B\u00e1\u010da z veden\u00ed firmy ode\u0161el p\u0159ed \u010dty\u0159mi lety a postupn\u011b se za\u010dal zaj\u00edmat o to, jak mno\u017estv\u00ed obal\u016f na sv\u011bt\u011b sn\u00ed\u017eit. \u201eS mal\u00fdmi d\u011btmi jsem vid\u011bl, kolik odpadu vyprodukuje b\u011b\u017en\u00e1 rodina, a uv\u011bdomil si, \u017ee to nen\u00ed spr\u00e1vn\u00e9. Nav\u00edc mi bylo jasn\u00e9, \u017ee recyklace k vy\u0159e\u0161en\u00ed probl\u00e9mu nesta\u010d\u00ed. Mnohem d\u016fle\u017eit\u011bj\u0161\u00ed je prevence vzniku odpadu,\u201c \u0159\u00edk\u00e1 B\u00e1\u010da. A\u010dkoli Miwa na prvn\u00ed pohled kanibalizuje jeho dosavadn\u00ed podnik\u00e1n\u00ed, on s\u00e1m to tak nevid\u00ed. \u201eDneska je obalov\u00e9 hospod\u00e1\u0159stv\u00ed obrovsky neefektivn\u00ed. Miwa p\u0159in\u00e1\u0161\u00ed inovaci, kter\u00e1 je ekologi\u010dt\u011bj\u0161\u00ed i racion\u00e1ln\u011bj\u0161\u00ed. Nevid\u00edm v tom rozpor, je to posun kup\u0159edu.\u201c<\/p>\n<p>Na za\u010d\u00e1tku z\u00e1\u0159\u00ed otev\u0159ela Miwa showroom v centru Prahy. Zkraje p\u0159\u00ed\u0161t\u00edho roku spust\u00ed v \u010cesku dva pilotn\u00ed projekty. \u201eJeden obchodn\u00ed model je region\u00e1ln\u00ed. Budeme v\u00fdrobc\u016fm dod\u00e1vat obaly jako slu\u017ebu. To znamen\u00e1 kapsle, kter\u00e9 napln\u00ed, a s\u00a0t\u00edm spojen\u00fd servis. U obchodn\u00edk\u016f implementujeme hardware, aby bylo mo\u017en\u00e9 zbo\u017e\u00ed z\u00a0kapsl\u00ed prod\u00e1vat,\u201c vysv\u011btluje B\u00e1\u010da. Druh\u00fd model je zalo\u017een\u00fd na spolupr\u00e1ci s obchodn\u00edmi \u0159et\u011bzci. \u201eChceme, aby n\u00e1\u0161 syst\u00e9m za\u010dlenili jako komplexn\u00ed obchodn\u00ed \u0159e\u0161en\u00ed p\u0159es n\u00e1kup a logistiku a\u017e po samotn\u00fd prodej,\u201c \u0159\u00edk\u00e1 B\u00e1\u010da.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1872\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/display-scanning-300x189.jpg\" alt=\"\" width=\"300\" height=\"189\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/display-scanning-300x189.jpg 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/display-scanning.jpg 570w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Jestli to \u0159et\u011bzce a nadn\u00e1rodn\u00ed v\u00fdrobce p\u0159esv\u011bd\u010d\u00ed, se teprve uvid\u00ed. Jedn\u00e1n\u00ed s velk\u00fdmi \u201ehr\u00e1\u010di\u201c se maj\u00ed rozjet brzy. Jist\u00e9 je, \u017ee dne\u0161n\u00ed obaly maj\u00ed obrovskou marketingovou funkci, a je ot\u00e1zka, zda se jich retail bude cht\u00edt z\u0159\u00edct. Dobr\u00e9 znamen\u00ed m\u016f\u017ee b\u00fdt v\u00edt\u011bzstv\u00ed Miwy v mezin\u00e1rodn\u00ed sout\u011b\u017ei New Plastics Economy Innovation, v jej\u00ed\u017e porot\u011b byly firmy jako PepsiCo nebo Marks &#038; Spencer. Tedy potenci\u00e1ln\u00ed budouc\u00ed klienti Miwy. Zda se high-tech kapsle skute\u010dn\u011b prosad\u00ed, bude nakonec z\u00e1le\u017eet na z\u00e1kazn\u00edkovi a na tom, jestli odpov\u011bdn\u00e9 nakupov\u00e1n\u00ed oslov\u00ed v\u00edc lid\u00ed ne\u017e dnes.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Petr B\u00e1\u010da se usm\u011bje a zavrt\u00ed hlavou. Kdepak, jeho n\u00e1pad nen\u00ed v\u011bc\u00ed aktivist\u016f, jde o skute\u010dn\u00fd byznys. Firma Miwa (Minimum Waste), kterou p\u0159ed \u010dty\u0159mi lety zalo\u017eil, m\u00e1 ambici p\u0159evr\u00e1tit vzh\u016fru nohama to, jak dnes funguj\u00ed obchody, v\u00fdrobci i to, jak z\u00e1kazn\u00edci nakupuj\u00ed.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[157,12],"tags":[159],"class_list":["post-1753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-04-2018","category-innovatoreninovatori","tag-verpackungen"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miwa Prag: Minimum Waste im Einzelhandel - Magazin Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/miwa-prag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kapsle budoucnosti  - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/miwa-prag\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-27T06:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-26T13:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/BMS-and-capsules.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Kapsle budoucnosti\",\"datePublished\":\"2018-09-27T06:24:56+00:00\",\"dateModified\":\"2020-03-26T13:28:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/\"},\"wordCount\":1408,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/BMS-and-capsules.jpg\",\"keywords\":[\"Verpackungen\"],\"articleSection\":[\"Mobilita - 04\/2018\",\"Inov\u00e1to\u0159i\"],\"inLanguage\":\"cz\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emagazin.plus\/miwa-prag\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/\",\"url\":\"https:\/\/emagazin.plus\/miwa-prag\/\",\"name\":\"Miwa Prag: Minimum Waste im Einzelhandel - Magazin Plus\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/miwa-prag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/09\/BMS-and-capsules.jpg\",\"datePublished\":\"2018-09-27T06:24:56+00:00\",\"dateModified\":\"2020-03-26T13:28:03+00:00\",\"description\":\"Miwa Prag: Die Firma st\u00f6\u00dft eine kleine Revolution an. 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