{"id":2017,"date":"2018-12-11T15:32:23","date_gmt":"2018-12-11T14:32:23","guid":{"rendered":"https:\/\/emagazin.plus\/?p=2017"},"modified":"2020-03-25T17:35:43","modified_gmt":"2020-03-25T16:35:43","slug":"guillaume-chene-makro-metro","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/guillaume-chene-makro-metro\/","title":{"rendered":"S jin a jang vst\u0159\u00edc digit\u00e1ln\u00ed \u00e9\u0159e"},"content":{"rendered":"\n<p style=\"color:#3d8a09\" class=\"has-text-color wp-block-paragraph\">Rozhovor s <strong>Guillaumem Ch\u00eanem<\/strong>, \u0161\u00e9fem Makro\/ Metro Cash &#038; Carry v \u010cesku a na Slovensku<\/p>\n\n\n\n<p style=\"color:#777d82\" class=\"has-text-color wp-block-paragraph\"><em><strong>Z&nbsp;Pa\u0159\u00ed\u017ee do Plzn\u011b \u2013 v\u011bt\u0161ina z&nbsp;n\u00e1s by jist\u011b volila opa\u010dn\u00fd sm\u011br. Nikoliv ale Guillaume Ch\u00eane, jednatel Makro resp. MetroCash &#038; Carry v&nbsp;\u010cesku a na Slovensku. Do z\u00e1pado\u010desk\u00e9 metropole p\u0159i\u0161el pracovat v&nbsp;90. letech pro francouzsk\u00fd hypermarket Carrefour. V&nbsp;n\u00e1sleduj\u00edc\u00edch 20 letech na n\u011bj \u010dekala z\u00e1vratn\u00e1 kari\u00e9ra v&nbsp;malo- a velkoobchod\u011b. A jedna opravdov\u00e1 v\u00fdzva: vkro\u010dit v&nbsp;\u010dele podniku s n\u011bkolika tis\u00edci zam\u011bstnanci do digit\u00e1ln\u00ed \u00e9ry. <\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The times are a-changin\u2018. To v\u011bd\u011bl u\u017e Bob Dylan. Va\u0161ezna\u010dka se jmenuje Makro Cash &#038;Carry. Je \u201ecash &#038; carry\u201c po\u0159\u00e1d je\u0161t\u011b obchodov\u00e1n\u00edm dne\u0161ka?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1\u0161 branding je Makro a pro reprezentaci na\u0161\u00ed spole\u010dnosti ho pou\u017e\u00edv\u00e1me u\u017e dlouho. Makro Cash &#038; Carry se jmenujeme pouze pr\u00e1vn\u011b. M\u011bn\u00edme se ale vlastn\u011b v \u201eomnichannel\u201c velkoobchod. Jist\u011b jste si u\u017e v\u0161imli, \u017ee existuj\u00ed dva kan\u00e1ly: Makro a Makro Distribuce, kter\u00e9 \u0159\u00edk\u00e1me FSD \u2013 Food Service istribution. V pohostinstv\u00ed by Makro Distribuce koncem roku mohla dos\u00e1hnout stejn\u011b siln\u00e9 pozice jako Makro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kdy\u017e pozorujeme zm\u011bny v hospod\u00e1\u0159stv\u00ed a p\u0159edev\u0161\u00edm ve va\u0161em byznysu, nem\u011bli byste v sou\u010dasn\u00e9 dob\u011b pro pr\u00e1vnickou osobu tedy lep\u0161\u00ed n\u00e1zev ne\u017e Cash &#038; Carry?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uvedu p\u0159\u00edklad: Metro Cash &#038; Carry Deutschland se p\u0159ejmenovalo na Metro Deutschland. My jsme o tom p\u0159ed t\u0159emi nebo \u010dty\u0159mi lety tak\u00e9 uva\u017eovali. Z r\u016fzn\u00fdch d\u016fvod\u016f jsme to ale nakonec neud\u011blali, v\u00edce ne\u017e na zm\u011bnu star\u00e9 zna\u010dky se soust\u0159ed\u00edme na vytv\u00e1\u0159en\u00ed nov\u00e9 zna\u010dky Makro Distribuce. A ono to funguje. \u0158ekl bych, \u017ee dnes v na\u0161em byznysu nenajdeme \u017e\u00e1dn\u00e9ho odborn\u00edka, kter\u00fd Makro Distribuci nezn\u00e1. V\u00edce ne\u017e 80 % obratu Makra Distribuce se vytv\u00e1\u0159\u00ed p\u0159es internet. Online platform\u011b k rozv\u00e1\u017ekov\u00e9 slu\u017eb\u011b v Makru \u0159\u00edk\u00e1me \u201em-objedn\u00e1vka\u201c, lid\u00e9 z oboru tento v\u00fdraz znaj\u00ed. V sou\u010dasn\u00e9 dob\u011b webov\u00e9 str\u00e1nky standardn\u011b maj\u00ed doporu\u010dovac\u00ed syst\u00e9m, vyhled\u00e1va\u010de a samoz\u0159ejm\u011b i historii n\u00e1kupn\u00edho ko\u0161\u00edku, d\u00e1le mo\u017enost vytvo\u0159en\u00ed elektronick\u00fdch faktur, shrnut\u00ed n\u00e1kupu a v\u011brnostn\u00ed programy. To v\u0161echno m\u00e1me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A jak\u00fd pod\u00edl na va\u0161em celkov\u00e9m obratu online shop v sou\u010dasn\u00e9 dob\u011b m\u00e1?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Makro Distribuce, tedy doru\u010dov\u00e1n\u00ed zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm, se dnes na na\u0161em celkov\u00e9m obratu pod\u00edl\u00ed 30 %. A jak u\u017e jsem \u0159\u00edkal, 80 % z&nbsp;toho b\u011b\u017e\u00ed p\u0159es online platformu. Tak\u017ee minim\u00e1ln\u011b 24-25 % celkov\u00e9ho obratu na\u0161\u00ed spole\u010dnosti se odv\u00edj\u00ed online. To je opravdu hodn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Roste tento trend?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, je velmi dynamick\u00fd, roste dvojcifern\u011b.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak\u017ee konven\u010dn\u00ed prodej kles\u00e1, online prodej stoup\u00e1&#8230; <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V pohostinstv\u00ed se u\u017e v podstat\u011b vyu\u017e\u00edv\u00e1n\u00ed obou na\u0161ich prodejn\u00edch kan\u00e1l\u016f vyrovnalo. Online prob\u00edh\u00e1 kolem 45 % dod\u00e1vek, p\u0159edev\u0161\u00edm pro velk\u00e9 restaurace. U maloobchodu je to t\u00e9m\u011b\u0159 30 %. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kam a\u017e to podle v\u00e1s m\u016f\u017ee zaj\u00edt?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> To u\u017e pro m\u011b ot\u00e1zkou nen\u00ed. Na\u0161e spole\u010dnost se nastavila na to, \u017ee nakupovat se bude p\u0159es v\u00edce kan\u00e1l\u016f. Z\u00e1kazn\u00edk si dnes, zcela podle situace, m\u016f\u017ee zvolit cash &#038; carry, nebo rozv\u00e1\u017eku. V\u0161echny na\u0161e syst\u00e9my tomu jsou p\u0159izp\u016fsobeny. Z\u00e1kaznick\u00e1 data a z\u00e1kaznick\u00fd management jsou nastaveny tak, \u017ee k firm\u00e1m p\u0159istupujeme jako k lidem, a\u0165 u\u017e jde o kontakt s&nbsp;obchodn\u00edm z\u00e1stupcem, call centrem, pobo\u010dkou nebo s na\u0161\u00ed webovou str\u00e1nkou. V\u0161echna data sesb\u00edraj\u00ed na jednom m\u00edst\u011b, co\u017e umo\u017e\u0148uje sledovat minul\u00e9 n\u00e1kupy, ukl\u00e1daj\u00ed se tam koment\u00e1\u0159e, reklamace a transakce.<br><br><\/p>\n\n\n\n<p style=\"color:#0e791f;font-size:25px;text-align:right\" class=\"has-text-color wp-block-paragraph\"><em><strong>&#8220;Ne \u00fapln\u011b snadn\u00e1 cesta&#8221;<\/strong><\/em><br><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/12\/18-19-1024x335.png\" alt=\"\" class=\"wp-image-2048\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na st\u011bn\u00e1ch m\u00e1te jin a jang. Prvn\u00ed, co m\u011b napadlo, bylo: M\u00e1 to symbolizovat obchodn\u00ed model konven\u010dn\u00edho cash &#038; carry a digit\u00e1ln\u00ed eCommerce, tedy dv\u011b strany jedn\u00e9 mince&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, jin a jang je cesta, jak dosp\u011bt k rovnov\u00e1ze mezi emocemi a racion\u00e1lnem, mezi vnit\u0159n\u00edm a vn\u011bj\u0161\u00edm sv\u011btem. Firma je spole\u010denstv\u00ed. Tvo\u0159\u00ed ji jednotlivci, kte\u0159\u00ed ale mus\u00ed b\u00fdt vedeni ke kolektivn\u00edmu jedn\u00e1n\u00ed. A takto vytvo\u0159en\u00fd kolektiv je dle m\u00e9ho m\u00edn\u011bn\u00ed to nejd\u016fle\u017eit\u011bj\u0161\u00ed, na co je t\u0159eba db\u00e1t, pokud chcete m\u00edt firemn\u00ed kulturu, kter\u00e1 je stabiln\u00ed a pro okol\u00ed srozumiteln\u00e1. Proto jsou pot\u0159eba p\u0159edev\u0161\u00edm lid\u00e9 s vlastn\u00edm n\u00e1zorem, kte\u0159\u00ed se c\u00edt\u00ed dob\u0159e a kter\u00e9 nikdo nestresuje. A kdy\u017e n\u011b\u010deho takov\u00e9ho dos\u00e1hnete, co\u017e nen\u00ed \u00fapln\u011b snadn\u00e1 cesta, je kolektiv empatick\u00fd a otev\u0159en\u00fd v\u016f\u010di vn\u011bj\u0161\u00edmu sv\u011btu. Z\u00e1kazn\u00edk k n\u00e1m pak m\u016f\u017ee p\u0159ij\u00edt a \u0159\u00edct: \u201aDob\u0159e, dnes r\u00e1no je to cash &#038; carry, odpoledne chci doru\u010dit zbo\u017e\u00ed, ve\u010der \u0161e vy\u0159\u00edd\u00edm p\u0159es call centrum, a potom je\u0161t\u011b sh\u00e1n\u00edm n\u011bkoho, kdo mi v sobotu p\u016fj\u010d\u00ed dod\u00e1vku, proto\u017ee organizuju svatbu a pot\u0159ebuju auto nav\u00edc.\u2018 Tyto v\u011bci jsou potom zcela b\u011b\u017en\u00e9. 5000 zam\u011bstnanc\u016f prost\u011b nem\u016f\u017eete \u0159\u00eddit p\u0159\u00edmo, a u\u017e v\u016fbec ne jejich komunikaci se z\u00e1kazn\u00edkem. M\u016f\u017eete jen vytv\u00e1\u0159et atmosf\u00e9ru, kulturu, kter\u00e1 se zakl\u00e1d\u00e1 na hlavn\u00edch my\u0161lenk\u00e1ch spole\u010dnosti. To je kl\u00ed\u010d k \u00fasp\u011bchu v podnik\u00e1n\u00ed. V\u0161echno se to\u010d\u00ed kolem lid\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co se zm\u011bnilo ve vztahu se z\u00e1kazn\u00edkem?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O z\u00e1kazn\u00edc\u00edch Cash &#038; Carry a jejich p\u0159edchoz\u00edch n\u00e1kupech se dozv\u00edte v\u00edce d\u00edky syst\u00e9mu \u010dlensk\u00fdch karet, v&nbsp;obchod\u011b je pravideln\u011b nev\u00edd\u00e1te. Naproti tomu se z\u00e1kazn\u00edky FSD vznik\u00e1 opravdov\u00fd vztah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159i nakupov\u00e1n\u00ed online tedy vlastn\u011b skoro nem\u00e1te kontakt se z\u00e1kazn\u00edkem. U v\u00e1s ale p\u0159es doru\u010dovac\u00ed syst\u00e9m k p\u0159\u00edm\u00e9mu z kontaktu se z\u00e1kazn\u00edkem doch\u00e1z\u00ed. Je to tak?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodn\u011b. V&nbsp;eCommerci mus\u00edme rozli\u0161ovat mezi B2Ca B2B, tedy alespo\u0148 v potravinov\u00e9 bran\u017ei, v n\u00ed\u017e se pohybujeme. V sou\u010dasn\u00e9 dob\u011b jsme s na\u0161imi st\u00e1l\u00fdmi z\u00e1kazn\u00edky v&nbsp;kontaktu minim\u00e1ln\u011b t\u0159ikr\u00e1t: Jednak prost\u0159ednictv\u00edm \u0159idi\u010de, u n\u011bho\u017e klademe velk\u00fd d\u016fraz na to, aby nab\u00edzel ten nejlep\u0161\u00ed servis, potom je to samoz\u0159ejm\u011b prodejn\u00ed person\u00e1l a t\u00edm t\u0159et\u00edm je call centrum. Je to trochu jin\u00e9 ne\u017e B2C na ebay \u010di Amazonu. U n\u00e1s jste skute\u010dn\u011b v B2B se v\u0161emi jeho limity, po\u017eadavky na kvalitu, tempo, flexibilitu a servis. A proto\u017ee jsme to zvl\u00e1dli, m\u00e1me na trhu takovou pozici, jakou m\u00e1me. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nejnov\u011bj\u0161\u00ed inovac\u00ed Makrana poli digitalizace je n\u011bco jako skenovac\u00ed a platebn\u00ed port\u00e1l&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, je j\u00ed n\u00e1\u0161 Makro Scan, kter\u00fd ov\u0161em zat\u00edm b\u011b\u017e\u00ed v beta verzi. V mobiln\u00edm telefonu m\u00e1te aplikaci a ta se propoj\u00ed s va\u0161\u00edm n\u00e1kupn\u00edm voz\u00edkem. A jde se nakupovat. Ka\u017ed\u00fd kus zbo\u017e\u00ed naskenujete telefonem a vlo\u017e\u00edte do voz\u00edku. Cel\u00fd n\u00e1kup zv\u00e1\u017e\u00edte a v\u00e1ha propoj\u00ed smart phone s&nbsp;va\u0161\u00edm voz\u00edkem. Pokud v\u0161echno souhlas\u00ed, dostanete \u010d\u00e1rov\u00fd k\u00f3d a u pokladny zaplat\u00edte. Pro u\u017eivatele je to fantastick\u00e9. Syst\u00e9m je intuitivn\u00ed a napojen\u00fd na cloud a nep\u0159etr\u017eit\u011b registruje obr\u00e1zky a hmotnost. Kontinu\u00e1ln\u011b ho vylep\u0161ujeme.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"494\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/12\/20-1.png\" alt=\"\" class=\"wp-image-2078\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/12\/20-1.png 548w, https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/12\/20-1-300x270.png 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><figcaption><em>&#8220;Strategie je dnes komplikovan\u011bj\u0161\u00ed ne\u017e p\u0159ed 25 Jahren.&#8221;<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Va\u0161\u00ed posledn\u00ed velkou investic\u00ed byl sklad zbo\u017e\u00ed u Prahy. Pracuje tam kolem 600 lid\u00ed. Byla to dobr\u00e1 investice? A nach\u00e1z\u00edte dostatek kvalifikovan\u00fdch pracovn\u00edk\u016f?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toto distribu\u010dn\u00ed centrum je pro Makro v \u010cesku rozhoduj\u00edc\u00edm strategick\u00fdm krokem a jednou z nejv\u011bt\u0161\u00edch investic od vstupu na trh v roce 1997. Bez skladu zbo\u017e\u00ed bychom nemohli provozovat v\u00edcekan\u00e1lov\u00fd model. Jedn\u00e1 se o jedine\u010dn\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 kombinuje dv\u011b funkce \u2013 jednak slou\u017e\u00ed jako centr\u00e1ln\u00ed sklad pro v\u0161ech na\u0161ich 13 fili\u00e1lek a jednak n\u00e1m umo\u017e\u0148uje odsud dod\u00e1vat zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm z&nbsp;Prahy a okol\u00ed. M\u011bl by tak\u00e9 zaji\u0161\u0165ovat ur\u010dit\u00e9 slu\u017eby nav\u00edc a t\u00edm se na trhu odli\u0161\u00edme. Pokud jste majitelem restaurace, m\u016f\u017eete si objednat sv\u016fj \u201especial cut\u201c, tedy libovoln\u011b velk\u00e9 kusy masa, \u201eready to use\u201c. Letos se soust\u0159ed\u00edme na to, abychom zv\u00fd\u0161ili objem skladu a optimalizovali jeho funkci. V p\u0159\u00ed\u0161t\u00edm roce v&nbsp;n\u011bm chceme zav\u00e9st FSD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co se eCommerce a digitalizace t\u00fdk\u00e1, jsou velk\u00fdm t\u00e9matem startupy. Skupina Metro se startupy spolupracuje u\u017e dlouho. Pro\u010d jsou pro va\u0161i spole\u010dnost d\u016fle\u017eit\u00e9?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee hodn\u011b technologi\u00ed je disruptivn\u00edch, mnoho z nich je u\u017eite\u010dn\u00fdch p\u0159i optimalizaci a dal\u0161\u00ed mohou na\u0161im z\u00e1kazn\u00edk\u016fm pomoct zefektivnit pohostinstv\u00ed a maloobchod. V\u0161echno, co m\u00e1 co do \u010din\u011bn\u00ed se zjednodu\u0161ov\u00e1n\u00edm, s timingem, jak za m\u00e9n\u011b \u010dasu a bezpe\u010dn\u011bji dos\u00e1hnout t\u00e9ho\u017e, je pro men\u0161\u00ed firmy, tedy na\u0161e z\u00e1kazn\u00edky, u\u017eite\u010dn\u00e9. P\u0159itom ne v\u0161echno, co se jev\u00ed jako \u00fasp\u011b\u0161n\u00e9, nakonec opravdu tak \u00fasp\u011b\u0161n\u00e9 je. Ale to je permanentn\u00ed proces. Strategie jako takov\u00e1 je dnes mnohem komplikovan\u011bj\u0161\u00ed ne\u017e p\u0159ed 25 lety. Te\u010f se v\u0161echno \u0159\u00edd\u00ed tempem trhu a konkurenceschopnost\u00ed. D\u0159\u00edve byl pro vstup na trh pot\u0159eba ur\u010dit\u00fd kapit\u00e1l. Pro velk\u00e9 spole\u010dnosti to jist\u011b bylo o n\u011bco jednodu\u0161\u0161\u00ed. Dnes mnohdy sta\u010d\u00ed dobr\u00fd n\u00e1pad a hodn\u011b odvahy, aby se realizovalo zcela n\u011bco nov\u00e9ho, \u010d\u00edm lze trh oslovit. Rizika mohou p\u0159ij\u00edt odkudkoli, od v\u011bt\u0161\u00edch a men\u0161\u00edch firem nebo z vedlej\u0161\u00ed \u010dinnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skupina Metro spolupracuje s berl\u00ednsk\u00fdm akceler\u00e1torem Techstars. \u010cNOPK ostatn\u011b taky, a to v na\u0161\u00ed startupov\u00e9 sout\u011b\u017ei \u201eConnect Visions <em>to<\/em> Solutions&#8221;. Jak va\u0161e spolupr\u00e1ce s Techstars prob\u00edh\u00e1?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;tomto programu startupy vyv\u00edj\u00ed \u0159e\u0161en\u00ed, s&nbsp;jejich\u017e pomoc\u00ed lze pohostinstv\u00ed a maloobchod digitalizovat. Techstars n\u00e1s podporuje p\u0159edev\u0161\u00edm v&nbsp;tom, jak startupy d\u00e1le rozv\u00edjet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dal\u0161\u00ed z\u00e1van zm\u011bny p\u0159ich\u00e1z\u00ed, p\u0159edpokl\u00e1d\u00e1m, od z\u00e1kazn\u00edk\u016f samotn\u00fdch. \u010ce\u0161t\u00ed z\u00e1kazn\u00edci jsou velmi konzervativn\u00ed. Vn\u00edm\u00e1te p\u0159esto n\u011bjak\u00e9 zm\u011bny v tom, jak\u00e9 potraviny nakupuj\u00ed, jsou tu n\u011bjak\u00e9 nov\u00e9 trendy v chut\u00edch?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edm, \u017ee je jim jasn\u00e9, \u017ee p\u0159i sou\u010dasn\u00e9m \u017eivotn\u00edm a pracovn\u00edm stylu u\u017e nen\u00ed mo\u017en\u00e9 denn\u011b j\u00edst tradi\u010dn\u00ed t\u011b\u017ek\u00e1 j\u00eddla, jakkoli jsou velmi chutn\u00e1. To prost\u011b nejde. Proto\u017ee lid\u00e9 \u010d\u00edm d\u00e1l v\u00edce cestuj\u00ed a pozn\u00e1vaj\u00ed mnoho nov\u00e9ho, nach\u00e1zej\u00ed nov\u00e9 ut\u011b. Objevuj\u00ed italskou, francouzskou nebo asijskou kuchyni, pozn\u00e1vaj\u00ed fusion.<br><br><\/p>\n\n\n\n<p style=\"color:#108820;font-size:25px;text-align:right\" class=\"has-text-color wp-block-paragraph\"><em><strong>&#8220;U\u017e nen\u00ed mo\u017en\u00e9 denn\u011b j\u00edst tradi\u010dn\u00ed t\u011b\u017ek\u00e1 j\u00eddla&#8221;<\/strong><\/em><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co si mysl\u00edte o obl\u00edben\u00e9m televizn\u00edm kucha\u0159i a kritikovi gastronomie Zde\u0148ku Pohlreichovi? Mysl\u00edm, \u017ee profesionalitu \u010desk\u00e9 gastronomie posunul celkem dop\u0159edu.<br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, rozhodn\u011b, to m\u00e1te pravdu. P\u0159edev\u0161\u00edm jeho po\u0159ad \u201eAno, \u0161\u00e9fe\u201c p\u0159ed 4-5 lety. Mysl\u00edm, \u017ee ur\u010dit\u011b pomohl pozvednout \u00farove\u0148 v pohostinstv\u00ed a kvalitu nab\u00eddky a servisu. Vnesl do n\u011bj trochu v\u00edce transparentnosti v tom, co je mo\u017en\u00e9 a co by m\u011blo b\u00fdt mo\u017en\u00e9. Jeho po\u0159ad \u201eAno, \u0161\u00e9fe\u201c a jeho styl rozhodn\u011b zanechaly stopu a p\u0159isp\u011bly k&nbsp;tomu, \u017ee lid\u00e9 jsou vn\u00edmav\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zalo\u017eilijste takzvanou \u201eMakro Academy\u201c. M\u00e1te podobn\u00fd c\u00edl jako Pohlreich, tedy pozvednout \u00farove\u0148 \u010desk\u00e9 gastronomie?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano. Mysl\u00edm, \u017ee v akademii m\u00e1me skute\u010dn\u00e9 prof\u00edky. Po\u0159\u00e1d\u00e1me speci\u00e1ln\u00ed \u0161kolen\u00ed a pom\u00e1h\u00e1me majitel\u016fm restaurac\u00ed m\u011bnit trendy a tak\u00e9 p\u0159isp\u00edv\u00e1me k tomu, aby byli nad\u00e1le \u00fasp\u011b\u0161n\u00ed. Nap\u0159\u00edklad nyn\u00ed d\u011bl\u00e1me v\u00edcero \u0161kolen\u00ed pro majitele bar\u016f a hospod, nebo\u0165 aktu\u00e1ln\u00ed trend je ten, \u017ee i klasick\u00e9 hospody mus\u00ed nab\u00edzet nejen n\u00e1poje, ale i n\u011bco k sn\u011bdku. A to se \u010dlov\u011bk nenau\u010d\u00ed ze dne na den. U n\u00e1s se mohou dozv\u011bd\u011bt, jak by mohl vypadat jejich j\u00eddeln\u00ed\u010dek, jak va\u0159it kvalitn\u011b a p\u0159esto cenov\u011b dostupn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nab\u00edz\u00edte n\u011bcotakov\u00e9ho i pro restaurace?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro ty m\u00e1me n\u011bco speci\u00e1ln\u00edho. Zveme michelinsk\u00e9 kucha\u0159e, top kucha\u0159e se dv\u011bma \u010di t\u0159emi hv\u011bzdami. Ti pak tuctu kucha\u0159\u016f ukazuj\u00ed, jak uva\u0159it exkluzivn\u00ed a z\u00e1rove\u0148 rafinovan\u00e1 j\u00eddla. Ned\u00e1vno jsme tu m\u011bli Marco M\u00fcllera z berl\u00ednsk\u00e9ho vinn\u00e9ho baru Rutz, kucha\u0159e ocen\u011bn\u00e9ho dv\u011bma hv\u011bzdami. P\u0159ece jenom mus\u00edme pokr\u00fdvat r\u016fzn\u00e9 segmenty trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chytr\u00fd z\u00e1kaznick\u00fdmanagement \u2013 u\u010d\u00edte sv\u00e9 z\u00e1kazn\u00edky, jak b\u00fdt \u00fasp\u011b\u0161n\u011bj\u0161\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, tato kontinuita je v B2B velmi d\u016fle\u017eit\u00e1. Nebo\u0165 oni pak budou nad\u00e1le podnikat a z\u016fstanou na\u0161imi z\u00e1kazn\u00edky. V na\u0161em z\u00e1jmu je pom\u00e1hat jim, aby se st\u00e1le rozv\u00edjeli. Stru\u010dn\u011b \u0159e\u010deno, jejich \u00fasp\u011bch je n\u00e1\u0161 byznys.<br><br><\/p>\n\n\n\n<p style=\"color:#1b6d12;font-size:25px;text-align:right\" class=\"has-text-color wp-block-paragraph\"><em><strong>&#8220;Pokusit se z obou syst\u00e9m\u016f vyt\u011b\u017eit to nejlep\u0161\u00ed&#8221;<\/strong><\/em><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koncem 90. let jste se z Francie p\u0159est\u011bhoval do \u010cech, vedl jste Carrefour v Plzni, Hradci Kr\u00e1lov\u00e9 a Olomouci. Nau\u010dil jste se \u010desky, m\u00e1te \u010deskou \u017eenu a dv\u011b \u201e\u010desko-francouzsk\u00e9\u201c dcery. Je \u201eopera\u010dn\u00ed syst\u00e9m\u201c u v\u00e1s doma sp\u00ed\u0161e \u010desk\u00fd, nebo sp\u00ed\u0161e francouzsk\u00fd?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edm, \u017ee jsme se pokusili z obou syst\u00e9m\u016f vyt\u011b\u017eit to nejlep\u0161\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2018\/12\/23-1.png\" alt=\"\" class=\"wp-image-2068\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Interview: Christian R\u00fchmkorf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foto:&nbsp;Tom\u00e1\u0161 \u017delezn\u00fd<br><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Z Pa\u0159\u00ed\u017ee do Plzn\u011b \u2013 v\u011bt\u0161ina z n\u00e1s by jist\u011b volila opa\u010dn\u00fd sm\u011br. Nikoliv ale Guillaume Ch\u00eane, jednatel Makro resp. MetroCash &#038; Carry v \u010cesku a na Slovensku. Do z\u00e1pado\u010desk\u00e9 metropole p\u0159i\u0161el pracovat v 90. letech pro francouzsk\u00fd hypermarket Carrefour. V n\u00e1sleduj\u00edc\u00edch 20 letech na n\u011bj \u010dekala z\u00e1vratn\u00e1 kari\u00e9ra v malo- a velkoobchod\u011b. A jedna opravdov\u00e1 v\u00fdzva: vkro\u010dit v \u010dele podniku s n\u011bkolika tis\u00edci zam\u011bstnanci do digit\u00e1ln\u00ed \u00e9ry. <!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":2047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,189],"tags":[3,7,35],"class_list":["post-2017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-plus-05-2018","tag-startup","tag-ecommerce","tag-innovation"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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