{"id":2186,"date":"2018-12-13T15:18:27","date_gmt":"2018-12-13T14:18:27","guid":{"rendered":"https:\/\/emagazin.plus\/?p=2186"},"modified":"2025-02-06T10:33:10","modified_gmt":"2025-02-06T09:33:10","slug":"vzdelavaci-program-obchodnik-v-ecommerce","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/vzdelavaci-program-obchodnik-v-ecommerce\/","title":{"rendered":"Vzd\u011bl\u00e1vac\u00ed program: obchodn\u00edk v eCommerce"},"content":{"rendered":"\n<p style=\"color:#6d6b6b\" class=\"has-text-color\"><strong><em>Od l\u00e9ta 2018 mohou n\u011bmeck\u00e9 firmy nov\u011b vzd\u011bl\u00e1vat v oboru obchodn\u00edk v\u00a0eCommerce. Za vznikem prvn\u00ed n\u011bmeck\u00e9 profese 4.0 stoj\u00ed postupuj\u00edc\u00ed digitalizace a st\u00e1le rostouc\u00ed elektronick\u00e9 obchodov\u00e1n\u00ed.<\/em><\/strong><\/p>\n\n\n\n<p>Online obchod generuje v N\u011bmecku zhruba 10 % celkov\u00fdch tr\u017eeb v maloobchodu (v roce 2017: 48,7 mld. eur) a ka\u017ed\u00fdm rokem roste. eCommerce vytv\u00e1\u0159\u00ed nov\u00e9 oblasti \u010dinnosti, nov\u00e9 procesy p\u0159esahuj\u00edc\u00ed stupn\u011b tvorby hodnot a obchodn\u00ed modely s vlastn\u00edmi zp\u016fsoby pr\u00e1ce a postupy. Aby mohli obchodn\u00edci z\u016fstat inovativn\u00ed i v t\u00e9to oblasti, \u017e\u00e1dali nov\u00fd vzd\u011bl\u00e1vac\u00ed program, ve kter\u00e9m by mohli systematicky a kvalifikovan\u011b p\u0159ipravovat mlad\u00e9 lidi na kari\u00e9ru v online obchodu. Nebo\u0165 kdo chce z\u016fstat v obchod\u011b inovativn\u00ed, pot\u0159ebuje inovativn\u00ed mlad\u00e9 talenty. Proto\u017ee oblasti \u010dinnosti v eCommerce jsou natolik r\u016fznorod\u00e9 a dostupn\u00e9 vzd\u011bl\u00e1vac\u00ed programy nejsou schopny pln\u011b pokr\u00fdt po\u017eadavky eCommerce, vznikla nov\u00e1 profese: obchodn\u00edk v eCommerce. Svaz n\u011bmeck\u00e9ho maloobchodu (HandelsverbandDeutschland \u2013 HDE) se velmi rychle ujal n\u00e1padu na vytvo\u0159en\u00ed nov\u00e9ho vzd\u011bl\u00e1vac\u00edho oboru. V roce 2015 se chopil iniciativy a v roce 2016 z\u00edskal souhlas Spolkov\u00e9ho ministerstva hospod\u00e1\u0159stv\u00ed a energetiky a Spolkov\u00e9ho ministerstva pro vzd\u011bl\u00e1v\u00e1n\u00ed a v\u00fdzkum, aby mohl koordinovat vytvo\u0159en\u00ed nov\u00e9 profese.<\/p>\n\n\n\n<p>P\u0159\u00edprava na novou profesi bude prob\u00edhat hlavn\u011b v malo- a velkoobchodu a v zahrani\u010dn\u00edm obchodu. Spadaj\u00ed sem ryze internetov\u00ed obchodn\u00edci, ale tak\u00e9 multi-nebo cross channel obchody. Vedle obchodn\u00edch spole\u010dnost\u00ed p\u0159ich\u00e1zej\u00ed v \u00favahu i firmy z jin\u00fdch sektor\u016f, nap\u0159\u00edklad cestovn\u00ed ruch, chemick\u00fd a kovod\u011bln\u00fd pr\u016fmysl. Z\u00e1jem projevily tak\u00e9 banky, poji\u0161\u0165ovny, hotely, dodavatel\u00e9 energi\u00ed a vydavatel\u00e9 novin a hudby. Rozmanitost firem, kter\u00e9 budou mlad\u00e9 lidi vzd\u011bl\u00e1vat, je velk\u00e1. Sv\u016fj sortiment nab\u00edz\u00ed mimo jin\u00e9 v klasick\u00fdch e-shopech nebo na online platform\u00e1ch a tr\u017ei\u0161t\u00edch.<\/p>\n\n\n\n<p>Vzd\u011bl\u00e1n\u00ed bude zam\u011b\u0159eno hlavn\u011b na v\u00fdb\u011br a vyu\u017eit\u00ed online prodejn\u00edch kan\u00e1l\u016f (nap\u0159. e-shop, platformy), spr\u00e1vu online prodejn\u00edho kan\u00e1lu, komunikaci se z\u00e1kazn\u00edky (nap\u0159. p\u0159es e-mail, soci\u00e1ln\u00ed media, telefon nebo tak\u00e9 v p\u0159\u00edm\u00e9m kontaktu v kamenn\u00e9m obchodu) a na online marketing, tedy pou\u017e\u00edv\u00e1n\u00ed a tvorbu reklamy. eCommerce b\u00fdv\u00e1 tak\u00e9 velmi \u010dasto spojov\u00e1na s big data, proto budou m\u00edt studenti hodn\u011b co do \u010din\u011bn\u00ed s \u0159\u00edzen\u00edm a kontrolou obchodu, mimo jin\u00e9 s vyhodnocov\u00e1n\u00edm d\u016fle\u017eit\u00fdch ukazatel\u016f a prov\u00e1d\u011bn\u00edm anal\u00fdz tzv. hodnoty z\u00e1kazn\u00edk\u016f. Uzav\u00edr\u00e1n\u00ed smluv mus\u00ed prob\u00edhat pokud mo\u017eno bez n\u00e1mitek z\u00e1kazn\u00edk\u016f. Proto je t\u0159eba zohled\u0148ovat pr\u00e1vn\u00ed a vnit\u0159n\u00ed firemn\u00ed p\u0159edpisy, obzvl\u00e1\u0161t\u011b ty, kter\u00e9 se t\u00fdkaj\u00ed informa\u010dn\u00edch povinnost\u00ed, pr\u00e1va hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee, autorsk\u00e9ho pr\u00e1va a ochrany osobn\u00edch \u00fadaj\u016f. V eCommerce jsou nav\u00edc charakteristick\u00e9 zp\u016fsoby projektov\u00e9 pr\u00e1ce, kter\u00e9 budou \u017e\u00e1k\u016fm zprost\u0159edkov\u00e1v\u00e1ny b\u011bhem cel\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Nov\u00fd vzd\u011bl\u00e1vac\u00ed program je vhodn\u00fd pro absolventy v\u0161ech \u0161kol. Pro z\u00edsk\u00e1n\u00ed z\u00e1kladn\u00edch obchodn\u00edch znalost\u00ed jsou d\u016fle\u017eit\u00e9 dobr\u00e9 zn\u00e1mky z matematiky a n\u011bm\u010diny, ale velkou roli bude hr\u00e1t i angli\u010dtina. Uchaze\u010di by se m\u011bli um\u011bt nadchnout pro online trendy a trendy v eCommerce a tak\u00e9 pro technick\u00e9 inovace, m\u011bl by je bavit prodej a marketing. M\u011bli by se zaj\u00edmat o ekonomick\u00e9 souvislosti a pr\u00e1vn\u00ed p\u0159edpisy a m\u00edt vynikaj\u00edc\u00ed komunika\u010dn\u00ed dovednosti (slovem i p\u00edsmem). V\u00fdhodou je analytick\u00e9 a logick\u00e9 my\u0161len\u00ed. Uchaze\u010di by tak\u00e9 m\u011bli m\u00edt r\u00e1di pr\u00e1ci s daty a \u010d\u00edsly a z\u00e1pal pro dynamickou a projektovou pr\u00e1ci v eCommerce. <\/p>\n\n\n\n<p>Nov\u00fd vzd\u011bl\u00e1vac\u00ed program b\u011b\u017e\u00ed v N\u011bmecku od l\u00e9ta 2018. HDE po\u010d\u00edt\u00e1 v prvn\u00edm \u0161koln\u00edm roce 2018\/2019 s v\u00edce ne\u017e 1000 \u017e\u00e1ky. V n\u00e1sleduj\u00edc\u00edch letech by m\u011bl jejich po\u010det kontinu\u00e1ln\u011b r\u016fst. Po \u00fasp\u011b\u0161n\u00e9m absolvov\u00e1n\u00ed mohou obchodn\u00edci v\u00a0eCommerce pracovat ve v\u0161ech firm\u00e1ch, kter\u00e9 nab\u00edz\u00ed a prod\u00e1vaj\u00ed zbo\u017e\u00ed a slu\u017eby p\u0159es internet. Nebo mohou pom\u00e1hat firm\u00e1m p\u0159i vytv\u00e1\u0159en\u00ed strategie pro eCommerce. <\/p>\n\n\n\n<p>Po\u010d\u00ednaje rokem 2019 mohou pracovn\u00edci z oblasti eCommerce a obchodn\u00edci v eCommerce absolvovat dal\u0161\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed v\u00a0oboru, a to specialista pro eCommerce. Tato kvalifikace bude odpov\u00eddat vysoko\u0161kolsk\u00e9mu bakal\u00e1\u0159sk\u00e9mu studijn\u00edmu programu (\u00farove\u0148 6 podle N\u011bmeck\u00e9ho r\u00e1mce kvalifikac\u00ed a Evropsk\u00e9ho r\u00e1mce kvalifikac\u00ed). N\u011bmeck\u00e9 obchodn\u00ed spole\u010dnosti mohou d\u00edky t\u011bmto dv\u011bma nov\u00fdm profes\u00edm \u010delit dlouhodob\u011b rostouc\u00edmu nedostatku pracovn\u00edk\u016f v eCommerce.<\/p>\n\n\n\n<p>Autorka: Katharina Weinert <\/p>\n\n\n\n<p><em>Katharina Weinert je vedouc\u00ed odd\u011blen\u00ed vzd\u011bl\u00e1vac\u00ed politika a odborn\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed v\u00a0HDE. Vzd\u011bl\u00e1vac\u00ed obor obchodn\u00edk v\u00a0eCommerce vznikl pod jej\u00edm veden\u00edm. Dal\u0161\u00ed informace o oboru poskytnou obchodn\u00ed a pr\u016fmyslov\u00e9 komory v N\u011bmecku. <\/em><br><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Od l\u00e9ta 2018 mohou n\u011bmeck\u00e9 firmy nov\u011b vzd\u011bl\u00e1vat v oboru obchodn\u00edk v eCommerce. Za vznikem prvn\u00ed n\u011bmeck\u00e9 profese 4.0 stoj\u00ed postupuj\u00edc\u00ed digitalizace a st\u00e1le rostouc\u00ed elektronick\u00e9 obchodov\u00e1n\u00ed.\ufeff<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[189,25],"tags":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","hentry","category-plus-05-2018","category-analyza-de-nur-tschechisch"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":false,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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