{"id":2254,"date":"2019-01-02T11:47:00","date_gmt":"2019-01-02T10:47:00","guid":{"rendered":"https:\/\/emagazin.plus\/?p=2254"},"modified":"2020-03-25T17:36:19","modified_gmt":"2020-03-25T16:36:19","slug":"ecommerce-grenzenlos","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/ecommerce-grenzenlos\/","title":{"rendered":"Vstup na trh: Kde le\u017e\u00ed hranice eCommerce?"},"content":{"rendered":"\n<p><strong>V online obchodov\u00e1n\u00ed ztr\u00e1cej\u00ed hranice sv\u016fj smysl. Alespo\u0148 tak se to \u0159\u00edk\u00e1. Realita v\u0161ak nazna\u010duje n\u011bco jin\u00e9ho. \u00dasp\u011bchu hranic\u00edm navzdory dos\u00e1hnete v eCommerce pouze tehdy, budete-li sv\u011bdomit\u011b pracovat s jazykem, lokalizac\u00ed a m\u00edstn\u00edmi n\u00e1kupn\u00edmi zvyky. <\/strong> <\/p>\n\n\n\n<p>Existuje tedy jasn\u00e1 korelace mezi lokalizovan\u00fdmi webov\u00fdmi str\u00e1nkami nebo e-shopy na jedn\u00e9 stran\u011b a \u00fasp\u011bchem na stran\u011b druh\u00e9. Lokalizace neznamen\u00e1 pouze zn\u00e1t dan\u00fd jazyk, ale tak\u00e9 rozum\u011bt jeho nuanc\u00edm. Je velmi d\u016fle\u017eit\u00e9 v\u011bd\u011bt, kter\u00e1 slova jsou specifick\u00e1 pro ur\u010ditou \u010d\u00e1st N\u011bmecka, kter\u00e1 se vyu\u017e\u00edvaj\u00ed v\u0161eobecn\u011b a kter\u00e1 se b\u011b\u017en\u011b pou\u017e\u00edvaj\u00ed v (eCommerce) kontextu.<\/p>\n\n\n\n<p>Ka\u017ed\u00fd majitel e-shopu by si m\u011bl polo\u017eit jednoduchou, zato v\u0161ak podstatnou ot\u00e1zku: Jak nakupuje moje c\u00edlov\u00e1 skupina? N\u011bmeck\u00fd z\u00e1kazn\u00edk je ve srovn\u00e1n\u00ed s t\u00edm \u010desk\u00fdm v\u00edce h\u00fd\u010dkan\u00fd, a proto i n\u00e1ro\u010dn\u011bj\u0161\u00ed. Giganti jako Zalando, Otto a Amazon nastavili la\u0165ku hodn\u011b vysoko. N\u00edzk\u00e9 nebo \u017e\u00e1dn\u00e9 n\u00e1klady na dopravu a vratky jsou nejen v\u00edt\u00e1ny, ale staly se prakticky normou. N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci nav\u00edc preferuj\u00ed jin\u00e9 platebn\u00ed metody ne\u017e ti \u010de\u0161t\u00ed.&nbsp;<\/p>\n\n\n\n<p>Kl\u00ed\u010dovou roli sehr\u00e1v\u00e1 tak\u00e9 d\u016fv\u011bra. Nezn\u00e1m\u00e9, ale i zn\u00e1m\u00e9 e-shopy musej\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm od prvn\u00ed sekundy dok\u00e1zat, \u017ee jsou spolehliv\u00e9, d\u016fv\u011bryhodn\u00e9 a \u017ee spl\u0148uj\u00ed ur\u010dit\u00e9 standardy. S t\u00edm jim pom\u00e1haj\u00ed certifik\u00e1ty kvality, z\u00e1kaznick\u00e1 hodnocen\u00ed a dal\u0161\u00ed sign\u00e1ly d\u016fv\u011bryhodnosti. Pokud na e-shopu chyb\u00ed prvky budov\u00e1n\u00ed d\u016fv\u011bry, pravd\u011bpodobnost n\u00e1kupu se sni\u017euje a nakonec je to pouze p\u0159\u00edzniv\u00e1 cena, kter\u00e1 z\u00e1kazn\u00edky m\u016f\u017ee o koupi p\u0159esv\u011bd\u010dit. A tady b\u00fdv\u00e1 k\u00e1men \u00farazu, proto\u017ee nejlevn\u011bj\u0161\u00ed nab\u00eddku m\u00e1 v N\u011bmecku v\u011bt\u0161inou Amazon.<\/p>\n\n\n\n<p>Autorka:  Thea Windisch, online marketing specialist, eVisions Advertising <\/p>\n\n\n\n<p>Foto: Dmi T \/ Shutterstock.com<\/p>\n\n\n\n<p> <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>V online obchodov\u00e1n\u00ed ztr\u00e1cej\u00ed hranice sv\u016fj smysl. Alespo\u0148 tak se to \u0159\u00edk\u00e1. Realita v\u0161ak nazna\u010duje n\u011bco jin\u00e9ho. \u00dasp\u011bchu hranic\u00edm navzdory dos\u00e1hnete v eCommerce pouze tehdy, budete-li sv\u011bdomit\u011b pracovat s jazykem, lokalizac\u00ed a m\u00edstn\u00edmi n\u00e1kupn\u00edmi zvyky. <!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":4713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[189,14],"tags":[7],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-05-2018","category-wandelzmena","tag-ecommerce"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markteinstieg: Wie grenzenlos ist eCommerce? 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