{"id":2277,"date":"2019-01-02T14:09:32","date_gmt":"2019-01-02T13:09:32","guid":{"rendered":"https:\/\/emagazin.plus\/?p=2277"},"modified":"2020-03-25T17:36:47","modified_gmt":"2020-03-25T16:36:47","slug":"ecommerce-logistik","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/ecommerce-logistik\/","title":{"rendered":"Logistika: Jak m\u011bn\u00ed eCommerce logistiku?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>eCommerce a s&nbsp;n\u00ed spojen\u00e9 obrovsk\u00e9 mno\u017estv\u00ed z\u00e1silek B2C je ji\u017e dlouho ned\u00edlnou sou\u010d\u00e1st\u00ed bal\u00edkov\u00e9 p\u0159epravy. Zat\u00edmco p\u0159ed n\u011bkolika lety tvo\u0159ily z\u00e1silky B2C asi 15-20 % v\u0161ech z\u00e1silek, dnes je to v\u00edce ne\u017e polovina. A n\u00e1r\u016fst pokra\u010duje. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bran\u017ee na to zareagovala t\u00edm, \u017ee pro soukrom\u00e9 z\u00e1kazn\u00edky vytvo\u0159ila alternativn\u00ed zp\u016fsoby doru\u010den\u00ed. Spole\u010dnost Geis Parcel CZ nap\u0159\u00edklad po cel\u00e9m \u010cesku z\u0159\u00eddila p\u0159es 500 v\u00fddejn\u00edch m\u00edst (tzv. Geis Point), kde si p\u0159\u00edjemci mohou vyzved\u00e1vat z\u00e1silky i po pracovn\u00ed dob\u011b, nebo jim zas\u00edl\u00e1 informace o doru\u010den\u00ed v\u010detn\u011b \u010dasov\u00e9ho okna, ve kter\u00e9m jim z\u00e1silku doru\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probl\u00e9mem jsou ale extr\u00e9mn\u00ed v\u00fdkyvy mno\u017estv\u00ed doru\u010dovan\u00e9ho zbo\u017e\u00ed. V&nbsp;obdob\u00ed tzv. black friday p\u0159epravujeme o 50 % a p\u0159ed V\u00e1nocemi a\u017e o 90 % v\u00edce z\u00e1silek, ne\u017e je ro\u010dn\u00ed pr\u016fm\u011br. Tady bude pot\u0159eba nal\u00e9zt dal\u0161\u00ed alternativn\u00ed \u0159e\u0161en\u00ed doru\u010dov\u00e1n\u00ed, a to i takov\u00e1, kter\u00e1 p\u0159ekra\u010duj\u00ed hranice firem. Krom\u011b toho se na\u0161i partne\u0159i z&nbsp;\u0159ad e-shop\u016f mus\u00ed p\u0159ipravit na to, \u017ee sez\u00f3nn\u00ed v\u00fdkyvy nebude mo\u017en\u00e9 vykr\u00fdvat do nekone\u010dna a bez zv\u00fd\u0161en\u00ed cen za p\u0159epravu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2C v oblasti paletov\u00fdch a kusov\u00fdch z\u00e1silek je je\u0161t\u011b v&nbsp;plenk\u00e1ch a bude \u010delit mnoha dal\u0161\u00edm v\u00fdzv\u00e1m. V\u00fddejn\u00ed m\u00edsta prakticky nelze vyu\u017e\u00edvat pro objemn\u011bj\u0161\u00ed z\u00e1silky, jako je n\u00e1bytek nebo dom\u00e1c\u00ed spot\u0159ebi\u010de. St\u00e1le roz\u0161\u00ed\u0159en\u011bj\u0161\u00ed budou dopl\u0148kov\u00e9 slu\u017eby jako vyn\u00e1\u0161en\u00ed z\u00e1silek do vy\u0161\u0161\u00edch pater, zp\u011btn\u00fd odb\u011br obal\u016f nebo likvidace star\u00fdch spot\u0159ebi\u010d\u016f. U vozidel, kter\u00e1 doru\u010duj\u00ed z\u00e1silky na soukromou adresu, v\u00fdrazn\u011b kles\u00e1 po\u010det doru\u010den\u00ed (stopfaktor). Oproti&nbsp;oblasti B2B je tedy v\u00fdrazn\u011b vy\u0161\u0161\u00ed cena za doru\u010den\u00ed a je nutn\u00e9 nasadit v\u00edce \u0159idi\u010d\u016f, co\u017e je vzhledem k velmi napjat\u00e9 situaci na \u010desk\u00e9m trhu pr\u00e1ce opravdu velk\u00e1 v\u00fdzva. Dlouhodob\u00fdm \u0159e\u0161en\u00edm m\u016f\u017ee b\u00fdt pouze pat\u0159i\u010dn\u011b ohodnocen\u00e1 specializace. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autor:  Thomas Ga\u00dfmann, jednatel Geis CZ <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foto: Andrey Popov|Shutterstock.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>eCommerce a s n\u00ed spojen\u00e9 obrovsk\u00e9 mno\u017estv\u00ed z\u00e1silek B2C je ji\u017e dlouho ned\u00edlnou sou\u010d\u00e1st\u00ed bal\u00edkov\u00e9 p\u0159epravy. Zat\u00edmco p\u0159ed n\u011bkolika lety tvo\u0159ily z\u00e1silky B2C asi 15-20 % v\u0161ech z\u00e1silek, dnes je to v\u00edce ne\u017e polovina. A n\u00e1r\u016fst pokra\u010duje.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":4738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[189,14],"tags":[7,195],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-05-2018","category-wandelzmena","tag-ecommerce","tag-logistik"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce Logistik: Was bringt die Zukunft? 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