{"id":2284,"date":"2019-01-02T14:34:54","date_gmt":"2019-01-02T13:34:54","guid":{"rendered":"https:\/\/emagazin.plus\/?p=2284"},"modified":"2020-03-25T17:37:11","modified_gmt":"2020-03-25T16:37:11","slug":"wie-sicher-zahlt-der-kunde","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/","title":{"rendered":"Bezpe\u010dnost $: Jak bezpe\u010dn\u00e9 jsou platby online?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Online platba. N\u011bco s\u00a0internetem? N\u011bco rychl\u00e9ho? Zad\u00e1v\u00e1n\u00ed informac\u00ed o kart\u011b? Ano, ale hlavn\u011b n\u011bco, co se stalo p\u0159irozenou sou\u010d\u00e1st\u00ed na\u0161eho nakupov\u00e1n\u00ed na internetu. \u0160et\u0159i\u010d na\u0161eho \u010dasu i z\u00e1ruka na\u0161eho pohodl\u00ed. N\u011bco rychl\u00e9ho, bezpe\u010dn\u00e9ho a jednoduch\u00e9ho. Prost\u011b COOL. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1vno jsem sly\u0161el n\u00e1zor, \u017ee platba m\u00e1 b\u00fdt neviditeln\u00e1 a p\u0159irozen\u00e1 sou\u010d\u00e1st n\u00e1kupn\u00edho procesu. A mysl\u00edm si, \u017ee to je ta spr\u00e1vn\u00e1 cesta. J\u00e1 coby u\u017eivatel si nastav\u00edm svou prim\u00e1rn\u00ed platebn\u00ed kartu a \u00farove\u0148 \u201eneviditelnosti\u201c plateb. Platebn\u00ed ekosyst\u00e9m u\u017e pak bude na z\u00e1klad\u011b m\u00fdch preferenc\u00ed a vyhodnocov\u00e1n\u00ed informac\u00ed o transakci s\u00e1m rozhodovat, kdy m\u011b m\u00e1 otravovat n\u011bjak\u00fdm dal\u0161\u00edm ov\u011b\u0159ovac\u00edm prvkem (dnes typicky SMS). A bude se rozhodovat v\u011bt\u0161inou spr\u00e1vn\u011b, proto\u017ee podle informac\u00ed o transakci pozn\u00e1, \u017ee plat\u00edm j\u00e1. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online platba tak bude ot\u00e1zkou jednoho a\u017e dvou kliknut\u00ed. A je\u0161t\u011b v\u00edc \u2013 u\u017e jste platili kartou v\u00a0mobiln\u00edm telefonu? M\u00edsto PINu otisk prstu? Neuv\u011b\u0159iteln\u011b n\u00e1vykov\u00e1 v\u011bc. Pro\u010d nepou\u017e\u00edt stejn\u00fd otisk prstu i pro ov\u011b\u0159en\u00ed online platby? A aby v\u0161e bylo je\u0161t\u011b bezpe\u010dn\u011bj\u0161\u00ed a pohodln\u011bj\u0161\u00ed, vymyslely karetn\u00ed spole\u010dnosti tzv. tokenizaci. Toto divn\u00e9 slovo znamen\u00e1, \u017ee pokud se rozhodnete ulo\u017eit svou kartu u n\u011bjak\u00e9ho obchodn\u00edka pro p\u0159\u00ed\u0161t\u00ed pou\u017eit\u00ed, neulo\u017e\u00ed se tam \u010d\u00edslo vyra\u017een\u00e9 na plastov\u00e9 kart\u011b (jako se to d\u011bje dnes), ale jeho digit\u00e1ln\u00ed unik\u00e1tn\u00ed odno\u017e. No nezn\u00ed to skv\u011ble? Dnes u\u017e to um\u00ed nap\u0159\u00edklad v\u011bhlasn\u00fd Netflix. Jen to zat\u00edm jako dr\u017eitel karty nepozn\u00e1te. A to je velk\u00fd \u00fakol karetn\u00edch spole\u010dnost\u00ed, kter\u00e9 spole\u010dn\u011b tvo\u0159\u00ed jeden velk\u00fd glob\u00e1ln\u00ed standard: umo\u017enit n\u00e1m u\u017eivatel\u016fm vyu\u017e\u00edvat kouzlo a bezpe\u010dno tokenizace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autor: Marek Pechl\u00e1t, Customer Jurney Specialist \u2013 Payment Cards, Komer\u010dn\u00ed banka <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Online platba. N\u011bco s internetem? N\u011bco rychl\u00e9ho? Zad\u00e1v\u00e1n\u00ed informac\u00ed o kart\u011b? Ano, ale hlavn\u011b n\u011bco, co se stalo p\u0159irozenou sou\u010d\u00e1st\u00ed na\u0161eho nakupov\u00e1n\u00ed na internetu. \u0160et\u0159i\u010d na\u0161eho \u010dasu i z\u00e1ruka na\u0161eho pohodl\u00ed. N\u011bco rychl\u00e9ho, bezpe\u010dn\u00e9ho a jednoduch\u00e9ho. Prost\u011b COOL.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":4740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[189,14],"tags":[7,35],"class_list":["post-2284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-05-2018","category-wandelzmena","tag-ecommerce","tag-innovation"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Zahlungen: Wie sicher zahlt der Kunde? - Magazin Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bezpe\u010dnost $: Jak bezpe\u010dn\u00e9 jsou platby online? - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-02T13:34:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-25T16:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2019\/01\/payment1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Bezpe\u010dnost $: Jak bezpe\u010dn\u00e9 jsou platby online?\",\"datePublished\":\"2019-01-02T13:34:54+00:00\",\"dateModified\":\"2020-03-25T16:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2019\/01\/payment1.jpg\",\"keywords\":[\"eCommerce\",\"Inovace\"],\"articleSection\":[\"eCommerce - 05\/2018\",\"Zm\u011bna\"],\"inLanguage\":\"cz\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/\",\"url\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/\",\"name\":\"Online-Zahlungen: Wie sicher zahlt der Kunde? - Magazin Plus\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/wie-sicher-zahlt-der-kunde\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2019\/01\/payment1.jpg\",\"datePublished\":\"2019-01-02T13:34:54+00:00\",\"dateModified\":\"2020-03-25T16:37:11+00:00\",\"description\":\"Wie sicher zahlt der Kunde? 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