{"id":2378,"date":"2019-03-11T13:59:45","date_gmt":"2019-03-11T12:59:45","guid":{"rendered":"https:\/\/emagazin.plus\/?p=2378"},"modified":"2025-02-06T10:25:59","modified_gmt":"2025-02-06T09:25:59","slug":"nemecky-trh-s-nemovitostmi","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/nemecky-trh-s-nemovitostmi\/","title":{"rendered":"N\u011bmeck\u00fd trh s nemovitostmi"},"content":{"rendered":"<p><\/p>\n<p><!--StartFragment--><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>18 % hrub\u00e9 p\u0159idan\u00e9 hodnoty, 3 miliony zam\u011bstnanc\u016f\na v\u00edce ne\u017e 800 tis\u00edc firem* \u2013 to je n\u011bmeck\u00fd trh s nemovitostmi. Cel\u00e9 odv\u011btv\u00ed je\nhnac\u00ed silou a z\u00e1rove\u0148 stabiln\u00edm z\u00e1kladem n\u011bmeck\u00e9 ekonomiky. Akt\u00e9\u0159i realitn\u00edho trhu\nbuduj\u00ed, spravuj\u00ed a financuj\u00ed prostory, v&nbsp;nich\u017e lid\u00e9 \u017eij\u00ed a pracuj\u00ed. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><strong>Kancel\u00e1\u0159e <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro investory jsou\nnejd\u016fle\u017eit\u011bj\u0161\u00edmi objekty na n\u011bmeck\u00e9m realitn\u00edm trhu kancel\u00e1\u0159e. Loni tam\nsm\u011b\u0159ovala t\u00e9m\u011b\u0159 polovina celkov\u00e9ho objemu v\u0161ech investic do komer\u010dn\u00edch\nnemovitost\u00ed, vyj\u00e1d\u0159eno v&nbsp;\u010d\u00edslech to bylo t\u00e9m\u011b\u0159 29 miliard eur.\nV&nbsp;mnoha velk\u00fdch n\u011bmeck\u00fdch m\u011bstech se ov\u0161em kancel\u00e1\u0159e st\u00e1vaj\u00ed nedostatkov\u00fdm\nzbo\u017e\u00edm. Pod\u00edl neobsazen\u00fdch kancel\u00e1\u0159\u00ed kles\u00e1 u\u017e osm\u00fd rok v&nbsp;\u0159ad\u011b, ve 35\nm\u011bstech pod\u00edl neobsazen\u00fdch prostor atakuje 3% hranic\u00ed, kter\u00e1 zna\u010d\u00ed plnou\nobsazenost, \u010dasto je dokonce pod n\u00ed. Nejvyhrocen\u011bj\u0161\u00ed je situace\nv&nbsp;Mnichov\u011b, kde je pouze 1,5 % neobsazen\u00fdch kancel\u00e1\u0159sk\u00fdch ploch, n\u00e1sleduje\nBerl\u00edn (1,7 %), Stuttgart (2,2 %) a Kol\u00edn nad R\u00fdnem (2,8 %). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Napjat\u00e1 situace\nna trhu m\u016f\u017ee m\u00edt zna\u010dn\u00e9 d\u016fsledky pro ekonomick\u00fd rozvoj m\u011bst, proto\u017ee firmy\nmohou b\u00fdt nuceny odlo\u017eit expanzi nebo si pronajmout kancel\u00e1\u0159e jinde. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nedostatek\nkancel\u00e1\u0159sk\u00fdch ploch se odr\u00e1\u017e\u00ed i v&nbsp;cen\u00e1ch. N\u00e1jmy v&nbsp;top lokalit\u00e1ch meziro\u010dn\u011b\npodra\u017eily v&nbsp;pr\u016fm\u011bru o 5,9 %. V&nbsp;nejdra\u017e\u0161\u00edm m\u011bst\u011b, Frankfurtu, firmy za\nkancel\u00e1\u0159e v&nbsp;nejlep\u0161\u00edch lokalit\u00e1ch plat\u00ed 39,50 eur\/m<sup>2<\/sup>, v\nMnichov\u011b 37,20 eur\/m<sup>2<\/sup> a v Berl\u00edn\u011b 33,50 eur\/m<sup>2<\/sup>. V\u00fdrazn\u011b\nrostly i prodejn\u00ed ceny kancel\u00e1\u0159sk\u00fdch prostor, a to o 11,6 %. V&nbsp;sedmi nejv\u011bt\u0161\u00edch\nn\u011bmeck\u00fdch m\u011bstech (Berl\u00edn, D\u00fcsseldorf, Frankfurt, Hamburk, Mnichov, Stuttgart a\nKol\u00edn nad R\u00fdnem) st\u00e1l metr \u010dtvere\u010dn\u00ed kancel\u00e1\u0159e v&nbsp;pr\u016fm\u011bru 11&nbsp;050 eur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><strong>Obchody a n\u00e1kupn\u00ed centra<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objem investi\u010dn\u00edch transakc\u00ed v&nbsp;segmentu maloobchodn\u00edch nemovitost\u00ed v&nbsp;roce\n2018 dos\u00e1hl cca 10 miliard eur, o \u010dtvrtinu m\u00e9n\u011b ne\u017e o rok d\u0159\u00edve. Hlavn\u00edm\nd\u016fvodem poklesu byla nedostate\u010dn\u00e1 nab\u00eddka zaj\u00edmav\u00fdch prostor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maloobchod v&nbsp;sou\u010dasnosti proch\u00e1z\u00ed neust\u00e1l\u00fdmi prom\u011bnami. Rostou n\u00e1roky\nz\u00e1kazn\u00edk\u016f, s&nbsp;t\u00edm souvis\u00ed zm\u011bna logistick\u00fdch proces\u016f a n\u00e1r\u016fst digitalizace,\nzbo\u017e\u00ed je pot\u0159eba dodat nejl\u00e9pe okam\u017eit\u011b, tzv. same hour delivery u\u017e d\u00e1vno nen\u00ed nic\nneobvykl\u00e9ho. Pro maloobchodn\u00ed prostory, a\u0165 se jedn\u00e1 o n\u00e1kupn\u00ed centra,\nspecializovan\u00e9 velkoprodejny \u010di obchody v&nbsp;centrech m\u011bst, je to velk\u00e1 v\u00fdzva.\nRozhoduj\u00edc\u00ed konkuren\u010dn\u00ed v\u00fdhodou se st\u00e1vaj\u00ed takzvan\u00e9 multiobchodn\u00ed kan\u00e1ly, tzn.\npropojen\u00ed se z\u00e1kazn\u00edky prost\u0159ednictv\u00edm v\u00edce kan\u00e1l\u016f a \u00farovn\u00ed. Pokud cht\u011bj\u00ed\nkamenn\u00e9 obchody konkurovat online shop\u016fm, mus\u00ed nab\u00eddnout opravdovou p\u0159idanou\nhodnotu, z\u00e1\u017eitky, kter\u00fdch se z\u00e1kazn\u00edk\u016fm na internetu nedostane. Kamenn\u00e9 obchody\njsou v&nbsp;ka\u017ed\u00e9m p\u0159\u00edpad\u011b pro \u017eiv\u00e1 centra m\u011bst a jejich ekonomick\u00fd v\u00fdvoj nenahraditeln\u00e9.\nJsou d\u016fle\u017eit\u00fdm fundamentem z\u00e1sobov\u00e1n\u00ed obyvatel a vytv\u00e1\u0159\u00ed pulsuj\u00edc\u00ed a dynamick\u00e1\ntr\u017ei\u0161t\u011b. Tr\u017eby v&nbsp;kamenn\u00fdch obchodech v&nbsp;N\u011bmecku se p\u0159i tom na celkov\u00e9m\nobratu maloobchodu pod\u00edlej\u00ed 87&nbsp;% (419 miliard eur) a st\u00e1le tak v\u00fdrazn\u011b\np\u0159evy\u0161uj\u00ed tr\u017eby v&nbsp;online obchodu (61 miliard eur). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><strong>Logistick\u00e9 prostory<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edev\u0161\u00edm d\u00edky rozvoji eCommerce byla vloni, stejn\u011b jako v&nbsp;p\u0159edchoz\u00edch\nletech, popt\u00e1vka po logistick\u00fdch nemovitostech vysok\u00e1. Investi\u010dn\u00ed mo\u017enosti ov\u0161em\nomezuje nedostate\u010dn\u00e1 nab\u00eddka, proto\u017ee v\u011bt\u0161ina logistick\u00fdch ploch byla v&nbsp;posledn\u00edch\nletech prod\u00e1na \u010di pronajata. Objem investic v&nbsp;segmentu logistick\u00fdch\nnemovitost\u00ed vloni proto celkov\u011b meziro\u010dn\u011b poklesl o 23 %. I p\u0159esto byl mnohem\nvy\u0161\u0161\u00ed ne\u017e v&nbsp;roce 2016 a rok 2018 byl historicky t\u0159et\u00edm nejsiln\u011bj\u0161\u00edm, co se\ninvestic a stavebn\u00ed \u010dinnosti t\u00fd\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdstavba nov\u00fdch logistick\u00fdch hal loni m\u00edrn\u011b poklesla. Nov\u011b bylo postaveno\n3,9 milion\u016f m<sup>2<\/sup> ploch. Celkem tak v&nbsp;letech 2013-2018 vzniklo\nt\u00e9m\u011b\u0159 24 milion\u016f m<sup>2<\/sup> nov\u00fdch logistick\u00fdch ploch. D\u00edky dynamick\u00e9mu\nv\u00fdvoji online obchodov\u00e1n\u00ed lze o\u010dek\u00e1vat, \u017ee popt\u00e1vka po logistick\u00fdch nemovitostech\nbude vysok\u00e1 i v&nbsp;roce 2019. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro segment logistiky je nad\u00e1le charakteristick\u00e1 v\u00fdstavba are\u00e1l\u016f p\u0159ev\u00e1\u017en\u011b\nna okraj\u00edch m\u011bst. Je ov\u0161em pot\u0159eba v\u00edce se zam\u011b\u0159it na m\u011bstskou logistiku. Ta by\nmohla v&nbsp;budoucnu v\u00fdrazn\u011b p\u0159isp\u011bt ke sn\u00ed\u017een\u00ed frekvence z\u00e1sobov\u00e1n\u00ed a t\u00edm i\nprovozu v&nbsp;centrech m\u011bst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><strong>Trh s byty<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trh s&nbsp;byty\nje v&nbsp;\u0159ad\u011b n\u011bmeck\u00fdch velkom\u011bst a p\u0159ilehl\u00fdch oblastech velmi napjat\u00fd. To se\nodr\u00e1\u017e\u00ed i v&nbsp;neust\u00e1le rostouc\u00edch n\u00e1jmech a cen\u00e1ch byt\u016f. Pr\u016fm\u011brn\u00e1 v\u00fd\u0161e n\u00e1jmu\nv&nbsp;N\u011bmecku ve 3. \u010dtvrtlet\u00ed 2018 meziro\u010dn\u011b vzrostla o t\u00e9m\u011b\u0159 4 % na 7,06\neur\/m<sup>2<\/sup>. Je\u0161t\u011b v\u00edce, o 8,2 %, se zv\u00fd\u0161ily ceny byt\u016f, v&nbsp;celon\u011bmeck\u00e9m\npr\u016fm\u011bru st\u00e1l jeden metr \u010dtvere\u010dn\u00ed 1875 eur. Celkov\u011b jsou ceny i n\u00e1jmy byt\u016f\nvy\u0161\u0161\u00ed v&nbsp;z\u00e1padn\u00ed \u010d\u00e1sti N\u011bmecka. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lze o\u010dek\u00e1vat, \u017ee\nsituace na trhu s&nbsp;byty se je\u0161t\u011b p\u0159iost\u0159\u00ed. V&nbsp;roce 2017 sice bylo postaveno\n284&nbsp;800 nov\u00fdch byt\u016f, co\u017e je nejv\u00edce od roku 2002, ale popt\u00e1vka se pohybuje\nkolem 350&nbsp;000. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1jmy i ceny byt\u016f\nrostly p\u0159edev\u0161\u00edm v&nbsp;atraktivn\u00edch lokalit\u00e1ch velk\u00fdch\nm\u011bst. Nap\u0159\u00edklad v&nbsp;Berl\u00edn\u011b se byty pronaj\u00edmaly v&nbsp;pr\u016fm\u011bru za 10,04\neur\/m<sup>2<\/sup> (+9,2 %, \u00fadaje jsou ze 3. \u010dtvrtlet\u00ed 2018 pro nov\u011b uzav\u0159en\u00e9\nn\u00e1jemn\u00ed smlouvy). Nejvy\u0161\u0161\u00ed n\u00e1jmy jsou ov\u0161em v&nbsp;Mnichov\u011b, kde m\u011bs\u00ed\u010dn\u00ed pron\u00e1jem\nbytu stoj\u00ed 16,54 eur\/m<sup>2<\/sup> (+6,8 %), n\u00e1sleduje Stuttgart (13,16 eur\/m<sup>2<\/sup>,\n+7,8 %) a Frankfurt (12,38 eur\/m<sup>2<\/sup>, +5,7 %). Je\u0161t\u011b v\u00edce loni vzrostly\nceny byt\u016f. V&nbsp;Berl\u00edn\u011b o v\u00edce ne\u017e 15 %, r\u016fst byl zaznamen\u00e1n i v&nbsp;dal\u0161\u00edch\nvelk\u00fdch n\u011bmeck\u00fdch m\u011bstech, od +9,6 % (D\u00fcsseldorf) do +13,2 % (Frankfurt). Nejdra\u017e\u0161\u00ed\nbyty jsou s velk\u00fdm odstupem v&nbsp;Mnichov\u011b, kde metr \u010dtvere\u010dn\u00ed stoj\u00ed 6390 eur.\nPro srovn\u00e1n\u00ed: V&nbsp;Hamburku se za metr \u010dtvere\u010dn\u00ed plat\u00ed v&nbsp;pr\u016fm\u011bru 3850\neur, v&nbsp;Kol\u00edn\u011b nad R\u00fdnem 3240 eur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svaz ZIA\nupozor\u0148uje na to, \u017ee realitn\u00ed bran\u017ee v&nbsp;posledn\u00edch letech poc\u00edtila \u0159adu\nz\u00e1sah\u016f, kter\u00e9 zv\u00fd\u0161ily n\u00e1klady na v\u00fdstavbu. Zajistit cenov\u011b dostupn\u00e9 bydlen\u00ed je\njedn\u00edm z&nbsp;hlavn\u00edch \u00fakol\u016f n\u011bmeck\u00e9 hospod\u00e1\u0159sk\u00e9 politiky. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Zdroj: Zentraimmobilienausschuss\nZIA<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*&nbsp;V&nbsp;t\u00e9to\nstatistice jsou krom\u011b p\u0159\u00edm\u00fdch akt\u00e9r\u016f trhu, jako jsou spr\u00e1vci nemovitost\u00ed,\nzprost\u0159edkovatel\u00e9, obchodn\u00edci a pronaj\u00edmatel\u00e9, zahrnuti tak\u00e9 architekti,\npl\u00e1nova\u010di, poskytovatel\u00e9 \u00fav\u011br\u016f, poradci a stavebn\u00ed firmy, \u00fadaje z&nbsp;roku\n2017.<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zentraimmobilienausschuss\nZIA (Centr\u00e1ln\u00ed v\u00fdbor nemovitost\u00ed)<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-background has-very-light-gray-color has-luminous-vivid-orange-background-color wp-block-paragraph\">ZIA je p\u0159edn\u00edm svazem n\u011bmeck\u00e9 realitn\u00ed bran\u017ee.\nJeho \u010dlensk\u00e1 z\u00e1kladna \u010d\u00edt\u00e1 v\u00edce ne\u017e 25 zam\u011bstnavatelsk\u00fdch svaz\u016f a cca\n37&nbsp;000 firem ze v\u0161ech odv\u011btv\u00ed hospod\u00e1\u0159stv\u00ed. Na celon\u011bmeck\u00e9 i evropsk\u00e9\n\u00farovni a ve Spolkov\u00e9m svazu n\u011bmeck\u00e9ho pr\u016fmyslu (BDI) obs\u00e1hle a jednotn\u011b\nzastupuje z\u00e1jmy bran\u017ee tak, jak to odpov\u00edd\u00e1 jej\u00edmu v\u00fdznamu v n\u011bmeck\u00e9 ekonomice.\n<\/p>\n\n\n<p><!--EndFragment--><\/p>\n<p><\/p><!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>18 % hrub\u00e9 p\u0159idan\u00e9 hodnoty, 3 miliony zam\u011bstnanc\u016f a v\u00edce ne\u017e 800 tis\u00edc firem* \u2013 to je n\u011bmeck\u00fd trh s nemovitostmi. Cel\u00e9 odv\u011btv\u00ed je hnac\u00ed silou a z\u00e1rove\u0148 stabiln\u00edm z\u00e1kladem n\u011bmeck\u00e9 ekonomiky.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":2400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[25,199],"tags":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza-de-nur-tschechisch","category-plus-01-2019"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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