{"id":24,"date":"2017-03-24T10:50:07","date_gmt":"2017-03-24T09:50:07","guid":{"rendered":"https:\/\/emagazin.plus\/?p=24"},"modified":"2020-03-27T15:49:46","modified_gmt":"2020-03-27T14:49:46","slug":"firmenstrategie-innovation","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/","title":{"rendered":"Firemn\u00ed strategie: r\u016fzn\u00e9 cesty k\u00a0inovac\u00edm"},"content":{"rendered":"

\u201eHledaj\u00ed se vych\u00e1zej\u00edc\u00ed hv\u011bzdy, nab\u00edz\u00edme t\u0159i miliony korun,\u201c p\u00ed\u0161e se v\u00a0inzer\u00e1tu, kter\u00fd zrovna oblet\u011bl sv\u011bt. Jedine\u010dn\u00e9 n\u00e1pady takto hled\u00e1 firma Metro\/Makro, kter\u00e1 otev\u00edr\u00e1 br\u00e1ny t\u0159et\u00edho ro\u010dn\u00edku sv\u00e9ho akceler\u00e1toru pro startupy. \u201eNeexistuje geografick\u00e9 omezen\u00ed, dost\u00e1v\u00e1me n\u00e1pady i ze zem\u00ed, kde nepodnik\u00e1me. Existuje tak velk\u00e1 \u0161ance, \u017ee dostaneme opravdu fantastick\u00fd n\u00e1pad,\u201c \u0159\u00edk\u00e1 vedouc\u00ed komunikace firmy Makro Cash & Carry Romana N\u00fddrle.<\/p>\n

Velk\u00e1 \u010d\u00e1st klient\u016f Makra jsou restaurace \u010di mal\u00e9 obchody a ti nemaj\u00ed prost\u0159edky v\u011bnovat se vyhled\u00e1v\u00e1n\u00ed inovac\u00ed. Pro Metro\/Makro je ale d\u016fle\u017eit\u00e9, aby se jejich z\u00e1kazn\u00edk\u016fm da\u0159ilo, proto se spole\u010dnost rozhodla, \u017ee pro n\u011b bude n\u00e1pady hledat sama. \u201eObohacuje to i n\u00e1s. My startup\u016fm ukazujeme, jak\u00e9 jsou na trhu pot\u0159eby, a oni n\u00e1s inspiruj\u00ed modern\u00edmi my\u0161lenkami,\u201c dopl\u0148uje N\u00fddrle.<\/p>\n

\"\"
Marko hleda inovaca po cel\u00e9m sv\u011bt\u011b, zdroj fotky: \u00a9Makro \u010cR<\/a><\/figcaption><\/figure>\n

Sv\u016fj vlastn\u00ed inkub\u00e1tor zalo\u017eila u\u017e \u0159ada firem, inovace v\u00a0energetice takto vyhled\u00e1v\u00e1 od roku 2013 i firma E.on. Prvn\u00ed rok se do akceler\u00e1toru mohli p\u0159ihl\u00e1sit pouze zam\u011bstnanci firmy, pozd\u011bji se program otev\u0159el. \u201eV souvislosti s\u00a0orientac\u00ed na z\u00e1kazn\u00edky jsme zm\u011bnili p\u0159\u00edstup, podporujeme u\u017e jen ty projekty, u kter\u00fdch je prokazateln\u00e9, \u017ee je po nich na trhu popt\u00e1vka,\u201c \u0159\u00edk\u00e1 Ingrid Land, mana\u017eerka akceler\u00e1toru :agile firmy E.on.<\/p>\n

Evropsk\u00e9 firmy cht\u011bj\u00ed m\u00edt v\u00fdvoj celkov\u011b v\u00edce pod kontrolou. \u201eNap\u0159\u00edklad v\u00a0USA firmy d\u00e1vaj\u00ed startup\u016fm velkou volnost. Za\u010d\u00e1tky b\u00fdvaj\u00ed pro startupy natolik t\u011b\u017ek\u00e9, \u017ee pot\u0159ebuj\u00ed m\u00edt velkou m\u00edru motivace, kter\u00e1 v\u011bt\u0161inou v\u00a0zab\u011bhnut\u00fdch firm\u00e1ch nen\u00ed,\u201c \u0159\u00edk\u00e1 odborn\u00edk na startupy Marek Nov\u00fd. Tento p\u0159\u00edstup ale s sebou samoz\u0159ejm\u011b nese i v\u011bt\u0161\u00ed riziko.<\/p>\n

V\u011bt\u0161\u00ed kontrolu nad n\u00e1pady maj\u00ed firmy, kter\u00e9 zalo\u017e\u00ed vlastn\u00ed inova\u010dn\u00ed odd\u011blen\u00ed. \u201eV\u00fdvoj je drah\u00e1 v\u011bc a n\u00e1vratnost je t\u011b\u017eko spo\u010ditateln\u00e1,\u201c \u0159\u00edk\u00e1 Petr Z\u00e1vi\u010d\u00e1k z\u00a0firmy H&B Delta ze Vset\u00edna, kter\u00e1 nab\u00edz\u00ed st\u0159echy a stavby na kl\u00ed\u010d. Firma nem\u011bla \u010dasov\u00e9 mo\u017enosti pro v\u00fdvoj a ani pot\u0159ebn\u00e9 stroje, nicm\u00e9n\u011b tlak z\u00e1kazn\u00edk\u016f ji donutil se inovac\u00edm v\u011bnovat. \u201eNecht\u011bli jsme u\u017e b\u00fdt z\u00e1visl\u00ed na produktech dodavatel\u016f, ale cht\u011bli jsme na trh p\u0159in\u00e9st vlastn\u00ed v\u00fdrobek. M\u011bl b\u00fdt levn\u011bj\u0161\u00ed a designov\u011b modern\u00ed,\u201c \u0159\u00edk\u00e1 Z\u00e1vi\u010d\u00e1k. V\u00fdvoji se tak proto od roku 2015 v\u011bnuj\u00ed zku\u0161en\u00ed kolegov\u00e9 spole\u010dn\u011b s\u00a0mlad\u00fdmi lidmi. \u201eI kdy\u017e je to s absolventy n\u011bkdy t\u011b\u017ek\u00e9, tak nejsou zat\u00ed\u017eeni pracovn\u00edmi procesy a maj\u00ed \u010derstvou hlavu,\u201c \u0159\u00edk\u00e1 Z\u00e1vi\u010d\u00e1k.<\/p>\n

\"\"
\u0160koda Auto se sna\u017ei o\u00a0inovace v DigiLabu, zdroj:\u00a0\u00a9\u0160koda Auto<\/a><\/figcaption><\/figure>\n

Spolupr\u00e1ce zku\u0161en\u00fdch pracovn\u00edk\u016f s\u00a0mlad\u00fdmi lidmi se v oblasti inovac\u00ed ukazuje jako kl\u00ed\u010dov\u00e1, co\u017e potvrzuje i firma Thimm vyr\u00e1b\u011bj\u00edc\u00ed obaly. Firma provozuje n\u011bkolik v\u00fdvojov\u00fdch odd\u011blen\u00ed nejen v\u00a0N\u011bmecku, ale tak\u00e9 v \u010cesku. \u201eChceme b\u00fdt z\u00e1kazn\u00edk\u016fm nabl\u00edzku. Jejich po\u017eadavky chceme \u0159e\u0161it v\u00a0jejich mate\u0159\u0161tin\u011b a p\u0159\u00edmo na m\u00edst\u011b. Nezastupiteln\u00e1 je tak\u00e9 bl\u00edzkost v\u00fdvojov\u00e9ho odd\u011blen\u00ed k\u00a0produkci,\u201c \u0159\u00edk\u00e1 jednatel Thimm Packaging ve V\u0161etatech Martin Hejl.<\/p>\n

Dal\u0161\u00edm tradi\u010dn\u00edm modelem zav\u00e1d\u011bn\u00ed inovac\u00ed do firem je kupov\u00e1n\u00ed startup\u016f. Firma ABRA p\u0159ed \u010dty\u0159mi lety koupila FlexiBee a d\u00edky transakci z\u00edskala tak\u00e9 celou \u0159adu nov\u00fdch technologi\u00ed. \u201eNikdy nen\u00ed hotov\u00e9. Mus\u00edme inovovat v\u00a0podstat\u011b neust\u00e1le, proto\u017ee to od n\u00e1s klienti o\u010dek\u00e1vaj\u00ed,\u201c \u0159\u00edk\u00e1 \u0159editel softwarov\u00e9 firmy ABRA Martin Jirmann. Proto motivuje sv\u00e9 zam\u011bstnance, aby sledovali trendy v\u00a0oboru. \u201eLid\u00e9 to ned\u011blaj\u00ed pro finan\u010dn\u00ed odm\u011bny, sp\u00ed\u0161e je bav\u00ed si to vyzkou\u0161et,\u201c prozrazuje Jirmann. Proto se v\u017edy vyplatilo nechat pracovat zam\u011bstnance na t\u011bch projektech, kter\u00e9 sami objevili.<\/p>\n

Na nutnost prosadit se v\u00a0digitalizovan\u00e9m sv\u011bt\u011b reagovala i automobilka \u0160koda Auto. \u201eRozhoduj\u00edc\u00ed bude optim\u00e1ln\u011b propojit osv\u011bd\u010den\u00e9 pracovn\u00ed postupy s po\u017eadavky mlad\u00e9ho digit\u00e1ln\u00edho sv\u011bta,\u201c \u0159\u00edk\u00e1 vedouc\u00ed rozvoje podniku a digitalizace spole\u010dnosti \u0160koda Auto Andre Wehner. Spole\u010dn\u011b s Creative Dock proto zalo\u017eila samostatn\u00e9 centrum pro v\u00fdvoj inovac\u00ed DigiLab.<\/p>\n

Kter\u00e1 cesta k\u00a0inovac\u00edm je tedy nejlep\u0161\u00ed? \u201eTo se ned\u00e1 \u0159\u00edct. Firmy se sna\u017e\u00ed p\u0159ipravit na budoucnost, kterou ale z\u00a0principu zn\u00e1t nemohou,\u201c uzav\u00edr\u00e1 Marek Nov\u00fd.<\/p>\n

Autor: B\u00e1ra Proch\u00e1zkov\u00e1<\/em><\/p>\n

Zdroj \u00favodn\u00ed fotky:\u00a0ESO\/H. Dahle<\/a> – , CC-BY 4.0, Wikimedia<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eHledaj\u00ed se vych\u00e1zej\u00edc\u00ed hv\u011bzdy, nab\u00edz\u00edme t\u0159i miliony korun,\u201c p\u00ed\u0161e se v\u00a0inzer\u00e1tu, kter\u00fd zrovna oblet\u011bl sv\u011bt. Jedine\u010dn\u00e9 n\u00e1pady takto hled\u00e1 firma<\/p>\n","protected":false},"author":1,"featured_media":146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9,14],"tags":[3,35],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-012017","category-wandelzmena","tag-startup","tag-innovation"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"cz":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\nFirmenstrategien: Wege zu Innovationen - Magazin Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firemn\u00ed strategie: r\u016fzn\u00e9 cesty k\u00a0inovac\u00edm - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-24T09:50:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-27T14:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/03\/Starry_Night_at_La_Silla.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Firemn\u00ed strategie: r\u016fzn\u00e9 cesty k\u00a0inovac\u00edm\",\"datePublished\":\"2017-03-24T09:50:07+00:00\",\"dateModified\":\"2020-03-27T14:49:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/\"},\"wordCount\":1586,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/03\/Starry_Night_at_La_Silla.jpg\",\"keywords\":[\"Startup\",\"Inovace\"],\"articleSection\":[\"Gr\u00fcnderfieber - 01\/2017\",\"Zm\u011bna\"],\"inLanguage\":\"cz\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/\",\"url\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/\",\"name\":\"Firmenstrategien: Wege zu Innovationen - Magazin Plus\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/firmenstrategie-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/03\/Starry_Night_at_La_Silla.jpg\",\"datePublished\":\"2017-03-24T09:50:07+00:00\",\"dateModified\":\"2020-03-27T14:49:46+00:00\",\"description\":\"Innovationen sind gefragt. 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