{"id":552,"date":"2017-05-15T11:58:47","date_gmt":"2017-05-15T09:58:47","guid":{"rendered":"https:\/\/emagazin.plus\/?p=552"},"modified":"2020-03-27T15:17:02","modified_gmt":"2020-03-27T14:17:02","slug":"martin-tvaruzek-industriedesign","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/martin-tvaruzek-industriedesign\/","title":{"rendered":"Design je podstata v\u011bc\u00ed"},"content":{"rendered":"<p>Takov\u00fd z\u00e1pal se jen tak nevid\u00ed. Kdy\u017e se Martin Tvar\u016f\u017eek rozpov\u00edd\u00e1 o sv\u00e9m oboru, ned\u00e1 se zastavit. Z oby\u010dejn\u00e9ho rozhovoru je p\u011btihodinov\u00e9 pov\u00edd\u00e1n\u00ed o pr\u016fmyslov\u00e9m designu a o tom, pro\u010d je tenhle obor d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e si lid\u00e9 mysl\u00ed.<\/p>\n<p>\u201eV\u016fbec nejde o to, jestli se mi n\u011bco l\u00edb\u00ed, nebo ne. D\u016fle\u017eit\u00e9 je, co to p\u0159in\u00e1\u0161\u00ed v\u00fdrobci a jeho z\u00e1kazn\u00edk\u016fm,\u201c \u0159\u00edk\u00e1 Martin Tvar\u016f\u017eek, nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed \u010desk\u00fd pr\u016fmyslov\u00fd design\u00e9r. V \u010dervenci p\u0159evezme ji\u017e druh\u00e9 ocen\u011bn\u00ed Red Dot Award. Za v\u00edc ne\u017e 60 let, po kter\u00e9 se tato cena, p\u0159ezd\u00edvan\u00e1 design\u00e9rsk\u00fd Oscar, ud\u00edl\u00ed, ji ve stroj\u00edrensk\u00e9 kategorii nez\u00edskal \u017e\u00e1dn\u00fd jin\u00fd \u010cech.<\/p>\n<p>Tvar\u016f\u017eek dokazuje, \u017ee design nen\u00ed jen o hezk\u00fdch skleni\u010dk\u00e1ch nebo n\u00e1bytku. \u201eJe to o hled\u00e1n\u00ed nejlep\u0161\u00ed mo\u017en\u00e9 cesty ve v\u0161ech odv\u011btv\u00edch,\u201c \u0159\u00edk\u00e1. S\u00e1m z\u00edskal v\u00a0roce 2015 presti\u017en\u00ed cenu za obr\u00e1b\u011bc\u00ed centrum pro \u0160koda Machine Tool a letos porota ocenila jeho obr\u00e1b\u011bc\u00ed stroj pro TOS Ku\u0159im. D\u011bl\u00e1 ale i n\u00e1vrhy v\u00fdtah\u016f, kotl\u016f nebo t\u0159eba lesn\u00edho traktoru.<\/p>\n<p>A\u010dkoli svou pr\u00e1ci miluje a nejrad\u011bji pracuje pro \u010desk\u00e9 firmy, p\u0159izn\u00e1v\u00e1, \u017ee v tomto sm\u011bru je \u010cesko hodn\u011b pozadu. Kdy\u017e n\u011bkdo \u0159ekne pr\u016fmysln\u00edk\u016fm \u201edesign\u201c, v\u011bt\u0161inou si p\u0159edstav\u00ed v\u00fdst\u0159edn\u00edho um\u011blce, kter\u00fd \u017eije boh\u00e9msk\u00fdm \u017eivotem a podnik\u00e1n\u00ed moc nech\u00e1pe. Pr\u00e1v\u011b to Tvar\u016f\u017eka \u0161tve. \u201eVe firm\u00e1ch, kam p\u0159ijdu, jsou \u010dasto p\u0159ekvapeni, kdy\u017e chci jako prvn\u00ed prov\u00e9st m\u00edstn\u00ed \u0161et\u0159en\u00ed. Pot\u0159ebuji s\u00e1m poznat a vyzkou\u0161et, jak v\u011bci funguj\u00ed,\u201c \u0159\u00edk\u00e1 s t\u00edm, \u017ee to a rozhovory s lidmi, kte\u0159\u00ed za\u0159\u00edzen\u00ed vyr\u00e1b\u011bj\u00ed, pou\u017e\u00edvaj\u00ed nebo prod\u00e1vaj\u00ed, jsou sou\u010d\u00e1st\u00ed jeho pr\u00e1ce. Kreslen\u00ed a po\u010d\u00edta\u010dov\u00e9 n\u00e1vrhy p\u0159ich\u00e1zej\u00ed a\u017e pozd\u011bji.<\/p>\n<figure id=\"attachment_624\" aria-describedby=\"caption-attachment-624\" style=\"width: 246px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-624 size-medium\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/Martin_Tvaruzek_foto_2-246x300.jpg\" alt=\"\" width=\"246\" height=\"300\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/Martin_Tvaruzek_foto_2-246x300.jpg 246w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/Martin_Tvaruzek_foto_2.jpg 630w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><figcaption id=\"caption-attachment-624\" class=\"wp-caption-text\">Martin Tvar\u016f\u017eek<\/figcaption><\/figure>\n<p>\u201ePodrobn\u00e1 anal\u00fdza je pro m\u011b z\u00e1klad,\u201c \u0159\u00edk\u00e1 Tvar\u016f\u017eek. \u010casto se mu st\u00e1v\u00e1, \u017ee je\u0161t\u011b ne\u017e za\u010dne kreslit, p\u0159ijde na n\u011bco, co danou firmu posune kup\u0159edu. Pr\u00e1v\u011b v nezat\u00ed\u017een\u00e9m a nov\u00e9m pohledu je z\u00e1sadn\u00ed p\u0159\u00ednos pr\u016fmyslov\u00fdch design\u00e9r\u016f. \u201e\u010clov\u011bk, kter\u00fd s n\u011b\u010d\u00edm pracuje t\u0159eba i 20 let, nedok\u00e1\u017ee p\u0159ij\u00edt na to, co by mu mohlo pr\u00e1ci zlep\u0161it. Je k tomu pot\u0159eba sv\u011b\u017e\u00ed pohled n\u011bkoho zven\u010d\u00ed,\u201c vysv\u011btluje sv\u016fj pracovn\u00ed postup s t\u00edm, \u017ee skute\u010dn\u00fd design dok\u00e1\u017ee firm\u00e1m mnohdy pomoci.<\/p>\n<p>Od sn\u00ed\u017een\u00ed v\u00fdrobn\u00edch n\u00e1klad\u016f, zkr\u00e1cen\u00ed dodac\u00edch lh\u016ft, zv\u00fd\u0161en\u00ed obratu nebo zlep\u0161en\u00ed logistiky skladov\u00e1n\u00ed a\u017e po inovace, se kter\u00fdmi se d\u00e1 usp\u011bt na nov\u00fdch trz\u00edch. Oblast\u00ed, na kter\u00e9 m\u00e1 promy\u0161len\u00fd design z\u00e1sadn\u00ed vliv, je v podnik\u00e1n\u00ed a v\u00fdrob\u011b cel\u00e1 \u0159ada. Ta ale bohu\u017eel nen\u00ed na prvn\u00ed pohled patrn\u00e1 a podle Tvar\u016f\u017eka si v\u011bt\u0161ina \u0161\u00e9f\u016f \u010desk\u00fdch firem neuv\u011bdomuje, jak m\u016f\u017ee design pomoci. Vzpom\u00edn\u00e1 nap\u0159\u00edklad, jak zm\u011bnou designu pomohl jedn\u00e9 firm\u011b upravit velikost kotl\u016f tak, \u017ee mohla p\u0159ev\u00e1\u017eet p\u011bt kotl\u016f vedle sebe m\u00edsto \u010dty\u0159. D\u00edky tomu u\u0161et\u0159ila ro\u010dn\u011b na n\u00e1kladech zhruba 15 milion\u016f korun a nemusela zdra\u017eovat.<\/p>\n<p>\u201eDesign coby aplikovan\u00e9 um\u011bn\u00ed nen\u00ed samospasiteln\u00fd, z\u00e1le\u017e\u00ed i na dal\u0161\u00edch v\u011bcech, jako je nap\u0159\u00edklad marketing a obchod. P\u0159esto si ale st\u00e1le v\u00edc uv\u011bdomuju s\u00edlu inova\u010dn\u00edho my\u0161len\u00ed a kreativity. Inovace, slovo, kter\u00e9 je dnes mo\u017en\u00e1 trochu profl\u00e1knut\u00e9, jsou pro m\u011b st\u00e1le v\u00edc a v\u00edc z\u00e1sadn\u00ed,\u201c \u0159\u00edk\u00e1 Tvar\u016f\u017eek.<\/p>\n<p>To v\u0161t\u011bpuje i student\u016fm pr\u016fmyslov\u00e9ho designu na \u010cVUT. Ostatn\u011b na \u201esv\u00e9 d\u011bti\u201c, jak o studentech s l\u00e1skou mluv\u00ed, ned\u00e1 dopustit. U\u010d\u00ed je d\u00edvat se na v\u011bci optikou v\u00fdrobc\u016f a u\u017eivatel\u016f, kte\u0159\u00ed se neboj\u00ed ur\u010dovat trendy. A vad\u00ed mu mal\u00e9 ambice mnoha tuzemsk\u00fdch podnik\u016f . Kdy\u017e se ve v\u011bt\u0161in\u011b zept\u00e1, jak jejich obor bude vypadat za deset let, nev\u00ed. P\u0159itom to jsou pr\u00e1v\u011b oni, nebo n\u011bkdo z konkurence, kdo ur\u010duje, jak se bude jejich obor vyv\u00edjet. \u201eJen\u017ee \u010ce\u0161i \u010dekaj\u00ed, co bude,\u201c \u0159\u00edk\u00e1 Tvar\u016f\u017eek. Douf\u00e1, \u017ee to pom\u016f\u017ee zm\u011bnit mlad\u00e1 generace design\u00e9r\u016f, kter\u00e9 vychov\u00e1v\u00e1. \u201ePoj\u010fme m\u011bnit sv\u011bt k lep\u0161\u00edmu, to by m\u011blo b\u00fdt na\u0161\u00edm heslem.\u201c<\/p>\n<p>Autor:\u00a0Pavla Francov\u00e1<\/p>\n<p>Zdroj loga (\u00favodn\u00ed obraz):\u00a0<a href=\"http:\/\/de.red-dot.org\/\">reddot award<\/a><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Takov\u00fd z\u00e1pal se jen tak nevid\u00ed. Kdy\u017e se Martin Tvar\u016f\u017eek rozpov\u00edd\u00e1 o sv\u00e9m oboru, ned\u00e1 se zastavit. Z oby\u010dejn\u00e9ho rozhovoru je p\u011btihodinov\u00e9 pov\u00edd\u00e1n\u00ed o pr\u016fmyslov\u00e9m designu.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[39,12],"tags":[35,51],"class_list":["post-552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-022017","category-innovatoreninovatori","tag-innovation","tag-industrie-4-0"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martin Tvar\u016f\u017eek: Mehrwert durch Industriedesign - Magazin Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design je podstata v\u011bc\u00ed - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-15T09:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-27T14:17:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/rdda_rgb-1-e1568284008819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Design je podstata v\u011bc\u00ed\",\"datePublished\":\"2017-05-15T09:58:47+00:00\",\"dateModified\":\"2020-03-27T14:17:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/\"},\"wordCount\":1541,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/rdda_rgb-1-e1568284008819.jpg\",\"keywords\":[\"Inovace\",\"Industrie 4.0\"],\"articleSection\":[\"HR Management - 02\/2017\",\"Inov\u00e1to\u0159i\"],\"inLanguage\":\"cz\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/\",\"url\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/\",\"name\":\"Martin Tvar\u016f\u017eek: Mehrwert durch Industriedesign - Magazin Plus\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/martin-tvaruzek-industriedesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/rdda_rgb-1-e1568284008819.jpg\",\"datePublished\":\"2017-05-15T09:58:47+00:00\",\"dateModified\":\"2020-03-27T14:17:02+00:00\",\"description\":\"Martin Tvar\u016f\u017eek arbeitet am liebsten f\u00fcr tschechische Firmen. 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