{"id":566,"date":"2017-05-15T12:49:06","date_gmt":"2017-05-15T10:49:06","guid":{"rendered":"https:\/\/emagazin.plus\/?p=566"},"modified":"2020-03-27T15:16:37","modified_gmt":"2020-03-27T14:16:37","slug":"recruitment-digital","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/recruitment-digital\/","title":{"rendered":"Jak \u00fasp\u011b\u0161n\u011b lovit v\u00a0digit\u00e1ln\u00edm oce\u00e1nu"},"content":{"rendered":"<p><em>Mno\u017estv\u00ed dat v digit\u00e1ln\u00edm sv\u011bt\u011b se zdvojn\u00e1sobuje ka\u017ed\u00e9 dva roky. Zat\u00edmco anal\u00fdza dat o chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f je u\u017e b\u011b\u017enou sou\u010d\u00e1st\u00ed firemn\u00ed pr\u00e1ce, vyu\u017e\u00edv\u00e1n\u00ed technologi\u00ed v\u00a0personalistice je teprve na za\u010d\u00e1tku.<\/em><\/p>\n<p>Studie Leaders 2020 proveden\u00e1 instituc\u00ed Oxford Economics a firmou SAP mezi v\u00edce ne\u017e 4000 mana\u017eery a zam\u011bstnanci z\u00a021 zem\u00ed uk\u00e1zala, \u017ee spole\u010dnosti, je\u017e adoptovaly principy digit\u00e1ln\u00ed transformace i v\u00a0oblasti HR, jsou celkov\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. Krom\u011b lep\u0161\u00edch finan\u010dn\u00edch v\u00fdsledk\u016f maj\u00ed jednodu\u0161\u0161\u00ed rozhodovac\u00ed procesy a jsou atraktivn\u011bj\u0161\u00ed pro potenci\u00e1ln\u00ed zam\u011bstnance. U digitalizovan\u00fdch firem je podle t\u00e9to statistiky spokojen\u00fdch 87 procent zam\u011bstnanc\u016f, u t\u011bch ostatn\u00edch je to jen 63 procent. Big data tedy pom\u00e1h\u00e1 firm\u00e1m naj\u00edt zam\u011bstnance nejen rychleji, ale efektivn\u011b zac\u00edlit na toho spr\u00e1vn\u00e9ho \u010dlov\u011bka.<\/p>\n<p>Kolem 40 procent firem u\u017e vyu\u017e\u00edv\u00e1 p\u0159i n\u00e1boru soci\u00e1ln\u00edch s\u00edt\u00ed, nicm\u00e9n\u011b nejde zdaleka jen o vyhled\u00e1v\u00e1n\u00ed informac\u00ed o \u017eadateli a vyu\u017e\u00edv\u00e1n\u00ed program\u016f, kter\u00e9 na z\u00e1klad\u011b n\u011bkolika des\u00edtek lajk\u016f na\u00a0Facebooku vytv\u00e1\u0159\u00ed jeho psychologick\u00fd profil. V\u00a0dob\u011b, kdy je v\u00edce voln\u00fdch m\u00edst ne\u017e vhodn\u00fdch kandid\u00e1t\u016f, se firmy sna\u017e\u00ed kontaktovat lidi je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e pr\u00e1ci v\u016fbec hledaj\u00ed. Takto je nap\u0159\u00edklad SAP aktivn\u00ed u\u017e na univerzitn\u00edch profilech na soci\u00e1ln\u00edch s\u00edt\u00edch a oslovuje studenty. \u201eExistence soci\u00e1ln\u00edch s\u00edt\u00ed umo\u017e\u0148uje efektivn\u00ed oslovov\u00e1n\u00ed uchaze\u010d\u016f, ke kter\u00fdm bychom nem\u011bli jinak p\u0159\u00edstup,\u201c \u0159\u00edk\u00e1 konzultant pro digit\u00e1ln\u00ed HR \u0159e\u0161en\u00ed SAP SuccessFactors Pavel Bart\u00e1k.<\/p>\n<figure id=\"attachment_574\" aria-describedby=\"caption-attachment-574\" style=\"width: 800px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-574 size-large\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/05\/digitaler-ocean-1-e1494846469534-1024x630.jpg\" alt=\"\" width=\"800\" height=\"492\" \/><figcaption id=\"caption-attachment-574\" class=\"wp-caption-text\">Big data za\u010d\u00ednaj\u00ed pomoc\u00ed chytr\u00fdch aplikac\u00ed vyu\u017e\u00edvat i personalist\u00e9<\/figcaption><\/figure>\n<p>Kl\u00ed\u010dem je tak\u00e9 v\u011bd\u011bt, jak\u00e9 kandid\u00e1ty by firma m\u011bla v\u016fbec oslovovat. \u201eM\u011b\u0159\u00edme medi\u00e1n toho, jak dlouho vydr\u017e\u00ed zam\u011bstnanec na konkr\u00e9tn\u00ed pozici, tedy nap\u0159\u00edklad jak dlouho v pr\u016fm\u011bru vydr\u017e\u00ed finan\u010dn\u00ed controller v Praze. Spole\u010dnost se pak m\u016f\u017ee podle t\u011bchto dat zam\u011b\u0159it efektivn\u011bji na kandid\u00e1ty, kte\u0159\u00ed pravd\u011bpodobn\u011b pr\u00e1ci zm\u011bn\u00ed ne\u017e na ty, u kter\u00fdch je ta pravd\u011bpodobnost men\u0161\u00ed,\u201c vysv\u011btluje specialista na technologie v HR Josef Kadlec z Recruitment Academy.<\/p>\n<p>Existuj\u00ed tak\u00e9 programy (nap\u0159. Textio), do kter\u00fdch n\u00e1bor\u00e1\u0159i vlo\u017e\u00ed text sv\u00e9ho inzer\u00e1tu a algoritmus jej porovn\u00e1 s dal\u0161\u00edmi miliony inzer\u00e1t\u016f a vyhodnot\u00ed, jakou \u00fasp\u011b\u0161nost text m\u016f\u017ee m\u00edt, p\u0159\u00edpadn\u011b poskytne n\u00e1vod, jak ho zlep\u0161it. V\u00a0posledn\u00ed dob\u011b se objevuj\u00ed i takzvan\u00ed chatovac\u00ed roboti, kte\u0159\u00ed jsou schopni p\u0159evz\u00edt ve\u0161kerou komunikaci s\u00a0\u017eadateli.<\/p>\n<p>Novinkou je tak\u00e9 vyu\u017e\u00edv\u00e1n\u00ed aplikac\u00ed, kter big data analyzuj\u00ed. Z\u00e1kladn\u00ed v\u00fdb\u011br mohou d\u011blat n\u00e1stroje, kter\u00e9 budou schopn\u00e9 rozli\u0161it vhodn\u00e9ho kandid\u00e1ta dle zadan\u00fdch filtr\u016f, jako je t\u0159eba jazykov\u00e1 vybavenost. Jin\u00e9 programy analyzuj\u00ed p\u0159edchoz\u00ed kari\u00e9ru \u010dlov\u011bka a na z\u00e1klad\u011b toho ur\u010duj\u00ed jeho pravd\u011bpodobnou budouc\u00ed kari\u00e9ru, dal\u0161\u00ed n\u00e1stroje hledaj\u00ed a pro\u010d\u00edtaj\u00ed texty u\u017eivatele na soci\u00e1ln\u00edch s\u00edt\u00edch a z toho ur\u010duj\u00ed jeho preferovan\u00fd komunika\u010dn\u00ed styl (Crystal Knows). Z kontextu jsou stroje u\u017e schopn\u00e9 porozum\u011bt tomu, jak se \u010dlov\u011bk vyjad\u0159uje (Precire). N\u011bkter\u00e9 programy tak analyzuj\u00ed zaslan\u00fd \u017eivotopis (IBM Watson Knowledge Studio), jin\u00e9 zase mikrov\u00fdrazy \u010dlov\u011bka p\u0159i pohovoru a sna\u017e\u00ed se identifikovat, kdy l\u017ee. \u201eN\u011bco z toho mo\u017en\u00e1 bude slep\u00e1 uli\u010dka a n\u011bco se brzy uk\u00e1\u017ee jako funk\u010dn\u00ed. Vid\u00edme plno pokus\u016f a nov\u00fdch aplikac\u00ed, ale je p\u0159\u00edli\u0161 brzy na to \u0159\u00edkat, kter\u00fd program opravdu funguje,\u201c hodnot\u00ed HR bloger Mat\u011bj Matol\u00edn.<\/p>\n<p>N\u00e1bor dnes tedy proch\u00e1z\u00ed z\u00e1sadn\u00ed zm\u011bnou. \u201eJsme na cest\u011b k n\u011b\u010demu, co bych pojmenoval smart data. \u0160ikovn\u00e9 \u010dten\u00ed dat a d\u00e1v\u00e1n\u00ed do souvislost\u00ed pro z\u00edsk\u00e1n\u00ed informace, kter\u00e1 pom\u016f\u017ee v pr\u00e1ci s lidmi. V\u00fdzvou je prediktivn\u00ed analytika chov\u00e1n\u00ed u kandid\u00e1t\u016f p\u0159ed n\u00e1stupem nebo u potenci\u00e1ln\u00ed fluktuace. Nechat rozhodov\u00e1n\u00ed na stroji nen\u00ed samo o sob\u011b \u0159e\u0161en\u00ed. Rozhodnut\u00ed na z\u00e1klad\u011b dat v\u0161ak bude kvalitn\u011bj\u0161\u00ed a pom\u016f\u017ee efektivn\u011bj\u0161\u00ed organizaci, v\u00fdkonnosti, spr\u00e1vn\u00e9mu vyu\u017eit\u00ed potenci\u00e1lu a ni\u017e\u0161\u00ed fluktuaci,\u201c shrnuje \u0161\u00e9f n\u00e1boru \u010cesk\u00e9 spo\u0159itelny Jan Sekanina.<\/p>\n<p>Autor: B\u00e1ra Proch\u00e1zkov\u00e1<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Zat\u00edmco anal\u00fdza dat o chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f je u\u017e b\u011b\u017enou sou\u010d\u00e1st\u00ed firemn\u00ed pr\u00e1ce, vyu\u017e\u00edv\u00e1n\u00ed technologi\u00ed v\u00a0personalistice je teprve na za\u010d\u00e1tku.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[39,14],"tags":[94,99,251],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-022017","category-wandelzmena","tag-wirtschaft-4-0","tag-big-data","tag-recruitment"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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