{"id":6064,"date":"2020-12-14T10:55:35","date_gmt":"2020-12-14T09:55:35","guid":{"rendered":"https:\/\/emagazin.plus\/?p=6064"},"modified":"2025-02-06T14:43:01","modified_gmt":"2025-02-06T13:43:01","slug":"interview-mit-sona-jonasova","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/interview-mit-sona-jonasova\/","title":{"rendered":"Rozhovor se So\u0148ou Jon\u00e1\u0161ovou, zakladatelkou a \u0159editelkou Institutu cirkul\u00e1rn\u00ed ekonomiky"},"content":{"rendered":"\n

\u010cesk\u00e1 republika by m\u011bla je\u0161t\u011b tro\u0161ku zabrat<\/strong><\/p>\n\n\n\n

Cirkul\u00e1rn\u00ed ekonomika je syst\u00e9m, kter\u00fd se sna\u017e\u00ed p\u0159in\u00e9st alternativu sou\u010dasn\u00e9mu fungov\u00e1n\u00ed spole\u010dnosti, kter\u00e9 je z velk\u00e9 \u010d\u00e1sti zalo\u017eeno na konceptu vyt\u011b\u017eit, vyrobit, vyhodit. To je nejenom velk\u00e9 pl\u00fdtv\u00e1n\u00ed materi\u00e1lu, ale samoz\u0159ejm\u011b i energi\u00ed. To jsou synergie, kter\u00e9 ji p\u0159ivedly i ke kurzu Young Energy Europe \u010cNOPK<\/a>, kde prezentovala pr\u00e1v\u011b toto t\u00e9ma a hledala p\u0159\u00edle\u017eitosti, jak t\u00e9mata cirkul\u00e1rn\u00ed ekonomiku propojit s efektivn\u00edm \u0159\u00edzen\u00edm jednotliv\u00fdch firem a samoz\u0159ejm\u011b i s nastavov\u00e1n\u00edm energetick\u00fdch \u00faspor. Kdy\u017e mluv\u00edme o spot\u0159eb\u011b materi\u00e1lu na \u00farovni jednotliv\u00fdch podnik\u016f, jde o nemal\u00e9 finan\u010dn\u00ed \u010d\u00e1stky, \u0159\u00edk\u00e1 So\u0148a Jon\u00e1\u0161ov\u00e1 a dod\u00e1v\u00e1: \u201eFirmy \u010dasto utr\u00e1cej\u00ed za materi\u00e1l a\u017e 40 % n\u00e1klad\u016f na fin\u00e1ln\u00ed v\u00fdrobek a s t\u00edm samoz\u0159ejm\u011b souvis\u00ed i n\u00e1klady na zpracov\u00e1n\u00ed materi\u00e1lu,\u201c<\/em> \u0159\u00edk\u00e1 So\u0148a Jon\u00e1\u0161ov\u00e1.<\/strong><\/p>\n\n\n\n

Co v\u00e1s spojuje s kurzem Young Energy Europe \u010cNOPK?<\/strong><\/p>\n\n\n\n

Pro n\u00e1s je ka\u017edop\u00e1dn\u011b d\u016fle\u017eit\u00e9, kdy\u017e t\u00e9mata nejsou abstraktn\u00ed, kdy\u017e se o nich nejen mluv\u00ed, ale kdy\u017e padaj\u00ed na \u00farodnou p\u016fdu ve smyslu skute\u010dn\u00fdch realizac\u00ed v podnic\u00edch. A to je z\u00e1kladn\u00ed koncept cel\u00e9ho kurzu. Jednotliv\u00ed \u00fa\u010dastn\u00edci pracuj\u00ed na skute\u010dn\u00fdch projektech, kter\u00e9 mohou konzultovat s lektory nebo organiz\u00e1tory. Na z\u00e1v\u011br se prezentuj\u00ed re\u00e1ln\u00e9 v\u00fdsledky, kter\u00e9 jsou n\u011bkdy dechberouc\u00ed, proto\u017ee projekty, by\u0165 to jsou projekty jednotlivc\u016f, \u010dasto maj\u00ed velmi velk\u00fd dosah a v\u00fdznam. Tento kurz je jeden z m\u00e1la sv\u00e9ho druhu, kde jsou v\u00fdsledky opravdu prezentovan\u00e9, kde si \u00fa\u010dastn\u00edci p\u0159ed\u00e1vaj\u00ed know-how i mezi sebou a \u010dasto v projektech pokra\u010duj\u00ed a rozv\u00edjej\u00ed je v podnic\u00edch i d\u00edky vlastn\u00ed iniciativ\u011b.<\/p>\n\n\n\n

\u010c\u00edm podle v\u00e1s je, \u017ee pov\u011bdom\u00ed o cirkul\u00e1rn\u00ed ekonomice je st\u00e1le n\u00edzk\u00e9?<\/strong><\/p>\n\n\n\n

Ono je to t\u00e9ma relativn\u011b nov\u00e9, i kdy\u017e tento koncept m\u00e1 z\u00e1klady v minul\u00e9m stolet\u00ed. Dnes je zakotveno v evropsk\u00e9 legislativ\u011b, je sou\u010d\u00e1st\u00ed Zelen\u00e9 dohody pro Evropu. V \u010cesk\u00e9 republice je ale pro propagaci cel\u00e9ho toho t\u00e9matu pot\u0159eba st\u00e1le je\u0161t\u011b obrovsk\u00e9 mno\u017estv\u00ed pr\u00e1ce. Nakl\u00e1d\u00e1n\u00ed s materi\u00e1lem nebo s odpadem m\u00e1 v podnic\u00edch \u010dasto na starosti podnikov\u00fd ekolog nebo odpad\u00e1\u0159 a ne v\u017edycky je propojeno s dal\u0161\u00edmi t\u00e9maty v\u00fdroby. Nakl\u00e1d\u00e1n\u00ed s odpadem, kter\u00fd se dostane k recyklaci a nen\u00ed nutn\u00e9 ho likvidovat, p\u0159in\u00e1\u0161\u00ed i finan\u010dn\u00ed \u00fasporu, co\u017e je pro firmy velk\u00e1 motivace pro zav\u00e1d\u011bn\u00ed enviroment\u00e1ln\u00edch aspekt\u016f. To je pro cirkul\u00e1rn\u00ed ekonomiku typick\u00e9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dalo by se tedy mluvit o win-win situaci, kdy \u0161et\u0159\u00edme \u017eivotn\u00ed prost\u0159ed\u00ed a z\u00e1rove\u0148 i pen\u00edze. Jak\u00e9 jsou podle v\u00e1s dal\u0161\u00ed cesty, krom\u011b kurz\u016f jako je Young Energy Europe, jak ve\u0159ejnost s t\u00e9matem cirkul\u00e1rn\u00ed ekonomiky v\u00edce a l\u00e9pe sezn\u00e1mit?<\/strong><\/p>\n\n\n\n

Velmi d\u016fle\u017eitou roli hraj\u00ed m\u00e9dia. Lid\u00e9 sleduj\u00ed zpr\u00e1vy, r\u00e1di sleduj\u00ed dobr\u00e9 zpr\u00e1vy. D\u016fle\u017eit\u00e9 jsou p\u0159\u00edklady dobr\u00e9 praxe a vysv\u011btlov\u00e1n\u00ed. Energeticky sob\u011bsta\u010dn\u00e1 obec, jako t\u0159eba st\u0159edo\u010desk\u00e9 Kn\u011b\u017eice, kde v bioplynov\u00e9 stanici zpracov\u00e1vaj\u00ed biomateri\u00e1ly a odpadn\u00ed biomasu z okol\u00ed, je n\u011bco, co si \u010dlov\u011bk dok\u00e1\u017ee p\u0159edstavit. Stejn\u011b tak je pot\u0159eba ukazovat firmy, kter\u00e9 d\u00edky tomu, \u017ee s odpady nakl\u00e1daj\u00ed zodpov\u011bdn\u011b a p\u0159ed\u00e1vaj\u00ed je dal\u0161\u00edm zpracovatel\u016fm, vytv\u00e1\u0159\u00ed na lok\u00e1ln\u00ed \u00farovni nov\u00e1 pracovn\u00ed m\u00edsta. Sama jste \u0159ekla, win-win situace. To, co je pro n\u011bkoho odpadem, m\u016f\u017ee b\u00fdt pro n\u011bkoho jin\u00e9ho zdrojem. P\u0159esn\u011b takov\u00e9 p\u0159\u00edklady je pot\u0159eba neust\u00e1le p\u0159in\u00e1\u0161et a ukazovat a d\u00e1vat konkr\u00e9tn\u00ed n\u00e1vody, jak na to. V\u00edt\u00e1me, kdy\u017e se p\u0159\u00edklady dobr\u00e9 praxe z podnik\u016f objevuj\u00ed v sout\u011b\u017e\u00edch i v m\u00e9di\u00edch. \u010casto to jsou koncepty, kter\u00fdm lid\u00e9 rozum\u00ed. V\u011bt\u0161inou tam hraje v\u00fdznamnou roli n\u011bjak\u00e1 nov\u00e1 technologie nebo nov\u00fd p\u0159\u00edstup, ale \u010dasto to jsou my\u0161lenky, kter\u00e9 kop\u00edruj\u00ed to, co b\u011b\u017en\u011b funguje v p\u0159\u00edrod\u011b. P\u0159\u00edroda sama o sob\u011b \u017e\u00e1dn\u00fdm materi\u00e1lem nepl\u00fdtv\u00e1, uzav\u0159en\u00e9 kolob\u011bhy jsou j\u00ed b\u011b\u017en\u00e9.<\/p>\n\n\n\n


\u201eP\u0159\u00edroda \u017e\u00e1dn\u00fd odpad nezn\u00e1\u201c<\/em><\/p>\n\n\n\n


Kurz vyhr\u00e1l Jan B\u00edlek z firmy Preol se skv\u011bl\u00fdm energeticky efektivn\u00edm projektem. Jak se m\u016f\u017ee t\u0159eba takov\u00fd projekt st\u00e1t motorem trendu?<\/strong><\/p>\n\n\n\n

P\u0159ekvapila m\u011b detailnost tohoto projektu v\u010detn\u011b technologick\u00e9ho \u0159e\u0161en\u00ed, kter\u00e9 bylo postaveno na nejmodern\u011bj\u0161\u00edch technologi\u00edch a velmi d\u016fkladn\u00e9 re\u0161er\u0161i. Byl vid\u011bt z\u00e1pal jednotlivce, kter\u00fd m\u011bl perfektn\u00ed znalost t\u00e9matu, velmi dob\u0159e se v n\u011bm orientoval. Pokud se bude da\u0159it v \u010desk\u00fdch spole\u010dnostech vychov\u00e1vat mlad\u00e9 lidi respektive jim d\u00e1vat p\u0159\u00edle\u017eitost k tomu, aby mohli realizovat velmi komplexn\u00ed projekty, je to obrovsk\u00e1 p\u0159\u00edle\u017eitost, aby \u010cesko dal\u0161\u00edm evropsk\u00fdm st\u00e1t\u016fm uk\u00e1zalo, \u017ee m\u00e1me velmi zaj\u00edmav\u00e1 a komplexn\u00ed \u0159e\u0161en\u00ed. A \u010dasto jde o statis\u00edcov\u00e9 nebo milionov\u00e9 \u00faspory. Tak\u00e9 v\u017edycky pom\u00e1h\u00e1, kdy\u017e je podpora shora. Kdy\u017e firmy maj\u00ed v oblasti enviroment\u00e1ln\u00edch \u00faspor nastaven\u00e9 klimatick\u00e9 c\u00edle nebo konkr\u00e9tn\u00ed m\u011b\u0159iteln\u00e9 ak\u010dn\u00ed pl\u00e1ny.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jak to vypad\u00e1 obecn\u011b u \u010desk\u00fdch firem s motivac\u00ed ke sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy a efektivn\u011bj\u0161\u00edmu nakl\u00e1d\u00e1n\u00ed s energi\u00ed?<\/strong><\/p>\n\n\n\n

Mysl\u00edm, \u017ee \u010cesk\u00e1 republika by m\u011bla je\u0161t\u011b tro\u0161ku zabrat. Jsou tady p\u0159\u00edklady dobr\u00e9 praxe jednotliv\u00fdch firem, o kter\u00fdch se \u010dlov\u011bk neboj\u00ed \u0159\u00edct, \u017ee by dok\u00e1zaly uchv\u00e1tit cel\u00fd sv\u011bt. Ale t\u0159eba co se t\u00fd\u010de legislativn\u00edho bal\u00ed\u010dku Zelen\u00e9 dohody pro Evropu, konceptu, kter\u00fd bude ur\u010dovat sm\u011b\u0159ov\u00e1n\u00ed cel\u00e9 EU na dal\u0161\u00ed des\u00edtky let a kter\u00fd postupn\u011b p\u0159ich\u00e1z\u00ed, je v \u010cesku jeho zn\u00e1most velmi mal\u00e1. Je to i z toho d\u016fvodu, \u017ee \u010desk\u00e1 vl\u00e1da se moc dob\u0159e nev\u011bnuje osv\u011bt\u011b enviroment\u00e1ln\u00edch t\u00e9mat. \u010casto tato role pad\u00e1 p\u0159\u00edmo na podniky, kter\u00e9 se sna\u017e\u00ed z\u00edsk\u00e1vat informace sv\u00e9pomoc\u00ed. Kv\u016fli tomu n\u00e1m oproti r\u016fzn\u00fdm jin\u00fdm evropsk\u00fdm st\u00e1t\u016fm, zejm\u00e9na z\u00e1padn\u00edm, trochu uj\u00ed\u017ed\u00ed vlak. Kdy\u017e se bav\u00edme s holandsk\u00fdmi nebo seversk\u00fdmi partnery, ka\u017ed\u00e1 tamn\u00ed firma u\u017e m\u00e1 n\u011bjakou prioritizaci enviroment\u00e1ln\u00edch aspekt\u016f. Nap\u0159\u00edklad um\u00ed vypo\u010d\u00edtat produkci CO2. \u010cesk\u00e9 firmy s t\u011bmito t\u00e9maty \u010dasto teprve za\u010d\u00ednaj\u00ed. To je velk\u00e1 \u0161koda. Mysl\u00edm, \u017ee to je n\u011bco, co by n\u00e1s mohlo vy\u0161vihnout. M\u00e1me tady \u0159adu technologick\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 jsou replikovateln\u00e1, a\u0165 u\u017e v oblasti vodohospod\u00e1\u0159stv\u00ed, energetiky nebo nakl\u00e1d\u00e1n\u00ed s materi\u00e1ly. Ale m\u00e1lo o nich mluv\u00edme. A \u010dasto m\u00e1me pocit, \u017ee se n\u00e1s to net\u00fdk\u00e1, \u017ee to nen\u00ed podstatn\u00e9.<\/p>\n\n\n\n


\u201e…potom nebudeme konkurenceschopn\u00ed\u201c<\/em><\/p>\n\n\n\n


Tak\u017ee ve stru\u010dnosti: Pro\u010d se n\u00e1s to t\u00fdk\u00e1?<\/strong><\/p>\n\n\n\n

Ve chv\u00edli, kdy i po koronavirov\u00e9 krizi cel\u00e1 Evropa p\u016fjde cestou zelen\u00e9ho restartu ekonomiky a \u010cesk\u00e1 republika bude d\u011blat, \u017ee se j\u00ed to net\u00fdk\u00e1, se m\u016f\u017ee st\u00e1t, \u017ee t\u0159eba v oblasti ve\u0159ejn\u00fdch i soukrom\u00fdch zak\u00e1zek nebudeme schopni reagovat na nov\u00e1 enviroment\u00e1ln\u00ed krit\u00e9ria dal\u0161\u00edch st\u00e1t\u016f nebo firem a nebudeme konkurenceschopn\u00ed a akceschopn\u00ed.<\/p>\n\n\n\n

Na jak\u00e9 p\u0159ek\u00e1\u017eky \u010dlov\u011bk nebo firma nar\u00e1\u017e\u00ed? S jak\u00fdmi se pot\u00fdk\u00e1te vy jako t\u0159et\u00ed hr\u00e1\u010d na trhu, kter\u00fd stoj\u00ed mezi firmami a vl\u00e1dou a z\u00e1rove\u0148 se sna\u017e\u00ed o osv\u011btu a o zm\u011bnu?<\/strong><\/p>\n\n\n\n

\u010casto se pot\u00fdk\u00e1me s velmi nepru\u017enou legislativou. Nap\u0159\u00edklad n\u00e1m velmi dlouho trv\u00e1 vytvo\u0159it m\u00edsto pro r\u016fzn\u00e9 pilotn\u00ed projekty, kter\u00e9 nemaj\u00ed v \u010cesk\u00e9 republice referenci. Abychom pro dan\u00fd koncept z\u00edskali d\u016fv\u011bru, mohli ho ov\u011b\u0159it v praxi a pot\u00e9 replikovat, realizujeme spoustu pilotn\u00edch projekt\u016f s odbornou garanc\u00ed ministerstev. T\u00fdk\u00e1 se to t\u0159eba vyu\u017e\u00edv\u00e1n\u00ed druhotn\u00fdch surovin nebo nov\u00fdch zdroj\u016f typu biometan vyroben\u00fd z \u010dist\u00edrensk\u00fdch kal\u016f, vtl\u00e1\u010den\u00fd do plyn\u00e1rensk\u00e9 s\u00edt\u011b nebo vyu\u017e\u00edvan\u00fd pro pohon autobus\u016f. To je jeden z pilotn\u00edch projekt\u016f, kter\u00fd jsme realizovali v Brn\u011b a kde bylo velmi d\u016fle\u017eit\u00e9 m\u00edt podporu ministerstva \u017eivotn\u00edho prost\u0159ed\u00ed. To n\u00e1m pom\u00e1halo cel\u00fd pilotn\u00ed projekt nastavit, by\u0165 jsme se pot\u00fdkali s celou \u0159adou legislativn\u00edch opat\u0159en\u00ed. Kdy\u017e mluv\u00edme o obsahu recykl\u00e1t\u016f, nutn\u011b pot\u0159ebujeme velmi rychle, efektivn\u011b a na z\u00e1klad\u011b vysok\u00e9 odbornosti t\u0159eba i m\u011bnit normy. To se t\u00fdk\u00e1 nap\u0159\u00edklad stavebnictv\u00ed. Pot\u0159ebujeme recyklovat stavebn\u00ed demoli\u010dn\u00ed odpady, vracet je zp\u00e1tky do ob\u011bhu. Mus\u00edme zamezit tomu, aby kon\u010dily na skl\u00e1dk\u00e1ch, proto\u017ee p\u0159ich\u00e1z\u00ed krize materi\u00e1l\u016f. V\u00edme zcela jist\u011b, \u017ee stavebnictv\u00ed se bude pot\u00fdkat s obrovskou kriz\u00ed. Pot\u0159ebujeme normativn\u00ed zm\u011bny, abychom takov\u00e9 materi\u00e1ly, kdy\u017e se prok\u00e1\u017e\u00ed jako funk\u010dn\u00ed, mohli uv\u00e1d\u011bt zp\u00e1tky do ob\u011bhu. To je jedna z bari\u00e9r. Dal\u0161\u00ed je kontinuita star\u00fdch proces\u016f. T\u0159eba to, \u017ee se v \u010cesk\u00e9 republice p\u0159i soukrom\u00fdch i ve\u0159ejn\u00fdch zak\u00e1zk\u00e1ch aplikuj\u00ed zejm\u00e9na kvantitativn\u00ed krit\u00e9ria, jako je cena. Sna\u017e\u00edme se m\u00edt v\u0161echno co nejlevn\u011bj\u0161\u00ed, a v\u016fbec nepropo\u010d\u00edt\u00e1v\u00e1me n\u00e1klady cel\u00e9ho \u017eivotn\u00edho cyklu.<\/p>\n\n\n\n

Jakou roli v tom hraj\u00ed spot\u0159ebitel\u00e9, tedy z\u00e1kazn\u00edci?<\/strong><\/p>\n\n\n\n

P\u0159\u00edli\u0161 \u010dasto nereflektujeme to, co si spot\u0159ebitel\u00e9 mysl\u00ed. Ti t\u0159eba Zelenou dohodu pro Evropu jednozna\u010dn\u011b v\u00edtaj\u00ed, a to i v \u010desk\u00e9m kontextu. Dv\u011b t\u0159etiny \u010cech\u016f si mysl\u00ed, \u017ee Zelen\u00e1 dohoda bude pro ochranu \u017eivotn\u00edho prost\u0159ed\u00ed pozitivn\u00edm p\u0159\u00ednosem.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Rozhovor: Tereza \u0160\u0165astn\u00e1
Foto: INCIEN<\/p>\n","protected":false},"excerpt":{"rendered":"

Cirkul\u00e1rn\u00ed ekonomika je syst\u00e9m, kter\u00fd se sna\u017e\u00ed p\u0159in\u00e9st alternativu sou\u010dasn\u00e9mu fungov\u00e1n\u00ed spole\u010dnosti, kter\u00e9 je z velk\u00e9 \u010d\u00e1sti zalo\u017eeno na konceptu vyt\u011b\u017eit, vyrobit, vyhodit. To je nejenom velk\u00e9 pl\u00fdtv\u00e1n\u00ed materi\u00e1lu, ale samoz\u0159ejm\u011b i energi\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":6060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,277],"tags":[],"class_list":["post-6064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-nachhaltigkeit-04-2020"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nRozhovor se So\u0148ou Jon\u00e1\u0161ovou, zakladatelkou a \u0159editelkou Institutu cirkul\u00e1rn\u00ed ekonomiky - 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