{"id":6815,"date":"2021-11-22T12:53:05","date_gmt":"2021-11-22T11:53:05","guid":{"rendered":"https:\/\/emagazin.plus\/?p=6815"},"modified":"2025-02-06T14:58:41","modified_gmt":"2025-02-06T13:58:41","slug":"das-hat-jetzt-fuer-uns-jetzt-prioritaet-in-der-unternehmenskultur-teil-1","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/das-hat-jetzt-fuer-uns-jetzt-prioritaet-in-der-unternehmenskultur-teil-1\/","title":{"rendered":"To te\u010f m\u00e1 prioritu v\u00a0na\u0161\u00ed firemn\u00ed kultu\u0159e (\u010d\u00e1st 1)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/05\/Petr_Jahoda_Plus-2020_4.png\" alt=\"\" class=\"wp-image-6356\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/05\/Petr_Jahoda_Plus-2020_4.png 360w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/05\/Petr_Jahoda_Plus-2020_4-300x300.png 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/05\/Petr_Jahoda_Plus-2020_4-150x150.png 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption><strong>Petr Jahoda<\/strong>, General Manager Logistic Services Sony DADC Czech Republic<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Kdo by to byl v b\u0159eznu 2020 \u0159ekl, \u017ee i te\u010f, po roce a p\u016fl, bude hr\u00e1t ve firemn\u00ed kultu\u0159e koronavirus po\u0159\u00e1d tak velkou roli?<br>Pe\u010dliv\u011b zva\u017eujeme, jak balancovat mezi osobn\u00edm kontaktem a home office, mezi videokonferenc\u00ed a osobn\u00edm setk\u00e1n\u00edm v zasedac\u00ed m\u00edstnosti, mezi slu\u017eebn\u00ed cestou a steriln\u00ed diskuz\u00ed na d\u00e1lku\u2026 V r\u00e1mci intern\u00edho projektu p\u0159ipom\u00edn\u00e1me koleg\u016fm z\u00e1sady efektivn\u00ed a z\u00e1rove\u0148 bezpe\u010dn\u00e9 komunikace p\u0159es chaty, p\u0159i virtu\u00e1ln\u00edch konferenc\u00edch apod. I v elektronick\u00e9m prostoru bychom nem\u011bli zapom\u00ednat na slu\u0161nost, etiketu a \u201e\u0161t\u00e1bn\u00ed kulturu\u201c. \u017dhav\u00fdm t\u00e9matem je tak\u00e9 o\u010dkov\u00e1n\u00ed: Jak opravdu \u00fa\u010dinn\u011b motivovat pracovn\u00edky k o\u010dkov\u00e1n\u00ed proti covidu, ale z\u00e1rove\u0148 nevykopat trval\u00e9 lidsk\u00e9 p\u0159\u00edkopy mezi o\u010dkovan\u00fdmi a n\u011bkolika zatvrzel\u00fdmi odm\u00edta\u010di?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/OSMA_Sturm_rund.png\" alt=\"\" class=\"wp-image-6819\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/OSMA_Sturm_rund.png 360w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/OSMA_Sturm_rund-300x300.png 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/OSMA_Sturm_rund-150x150.png 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption><strong>Thorsten Sturm<\/strong>, CEO Ostendorf &#8211; OSMA<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Firemn\u00ed kultura, kter\u00e1 je \u017eit\u00e1 a praktikovan\u00e1, m\u00e1 pro na\u0161i spole\u010dnost a tak\u00e9 pro m\u011b osobn\u011b v\u017edy velmi vysokou spole\u010denskou hodnotu. Aspekt udr\u017eitelnosti zahrnuje tak\u00e9 spole\u010denskou odpov\u011bdnost v\u016f\u010di zam\u011bstnanc\u016fm a partnerstv\u00ed s na\u0161imi dodavateli a z\u00e1kazn\u00edky, jako\u017e i v\u016f\u010di p\u0159\u00edrod\u011b a v souladu s n\u00ed. Pokud jde o ot\u00e1zku t\u00fdkaj\u00edc\u00ed se sou\u010dasn\u00e9 priority: Neobvykl\u00e9 ud\u00e1losti v roce 2021, jako je pandemie covid-19, z\u00e1va\u017en\u00e9 klimatick\u00e9 katastrofy a surovinov\u00e1 krize, samoz\u0159ejm\u011b kladou zvl\u00e1\u0161tn\u00ed d\u016fraz na vz\u00e1jemnou loajalitu a solidaritu. Nicm\u00e9n\u011b 17 ukazatel\u016f SDG by m\u011blo b\u00fdt ve spole\u010dnosti up\u0159ednost\u0148ov\u00e1no, integrov\u00e1no a tak\u00e9 komunikov\u00e1no bez ohledu na aktu\u00e1ln\u00ed krize.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/grafton-Martin-Malo_rund.png\" alt=\"\" class=\"wp-image-6821\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/grafton-Martin-Malo_rund.png 360w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/grafton-Martin-Malo_rund-300x300.png 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/grafton-Martin-Malo_rund-150x150.png 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption><strong>Martin Malo<\/strong>, \u0159editel Grafton Recruitment<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rok pr\u00e1ce z\u00a0domova zm\u011bnil pracovn\u00ed n\u00e1vyky lid\u00ed. Stav jako p\u0159ed pandemi\u00ed se u\u017e pravd\u011bpodobn\u011b nevr\u00e1t\u00ed, trendem bude hybridn\u00ed model pr\u00e1ce umo\u017e\u0148uj\u00edc\u00ed zam\u011bstnanc\u016fm volit, kdy a odkud budou pracovat. Flexibilita se tak stane kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed firemn\u00ed kultury a bude d\u016fle\u017eit\u00e1 pro udr\u017een\u00ed st\u00e1vaj\u00edc\u00edch zam\u011bstnanc\u016f i pro p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch uchaze\u010d\u016f. Vyplynulo to i z\u00a0na\u0161eho pr\u016fzkumu preferenc\u00ed \u010desk\u00fdch zam\u011bstnanc\u016f. Krom\u011b toho, \u017ee cht\u011bj\u00ed m\u00edt mo\u017enost nastavit si pracovn\u00ed dobu dle vlastn\u00edch pot\u0159eb a spolurozhodovat, odkud a jak budou svou pr\u00e1ci d\u011blat, pot\u0159ebuj\u00ed c\u00edtit i podporu a z\u00e1jem zam\u011bstnavatele. Lid\u00e9, o kter\u00e9 jev\u00ed zam\u011bstnavatel z\u00e1jem a vych\u00e1z\u00ed jim vst\u0159\u00edc, jsou spokojen\u011bj\u0161\u00ed, loaj\u00e1ln\u011bj\u0161\u00ed a m\u00e9n\u011b tak tou\u017e\u00ed po zm\u011bn\u011b zam\u011bstn\u00e1n\u00ed \u010di dokonce oboru. A proto jsou tyto atributy firemn\u00ed kultury u n\u00e1s prioritou.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/Siemens_Franke_rund.png\" alt=\"\" class=\"wp-image-6820\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/Siemens_Franke_rund.png 360w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/Siemens_Franke_rund-300x300.png 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2021\/11\/Siemens_Franke_rund-150x150.png 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption><strong>Jens Franke<\/strong>, CFO Siemens CZ<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161ichni \u017eijeme v \u00e9\u0159e t\u011bch nejrychlej\u0161\u00edch technologick\u00fdch zm\u011bn, k nim\u017e koronavirov\u00e1 pandemie, se kterou se pot\u00fdk\u00e1me v posledn\u00edch 18 m\u011bs\u00edc\u00edch, p\u0159idala je\u0161t\u011b dal\u0161\u00ed rozm\u011br. V\u0161udyp\u0159\u00edtomn\u00e9 zm\u011bny, nep\u0159edv\u00eddatelnost a nejistota se dot\u00fdkaj\u00ed nejen ka\u017ed\u00e9ho jednotlivce, ale i firem. V takto turbulentn\u00ed dob\u011b v\u00fdznam firemn\u00ed kultury a hodnot roste. Pro n\u00e1s ve spole\u010dnosti Siemens jsou prioritami na\u0161\u00ed kultury d\u016fv\u011bra a pos\u00edlen\u00ed pravomoc\u00ed, tzv. empowerment. Abychom v\u00a0sou\u010dasn\u00fdch podm\u00ednk\u00e1ch dok\u00e1zali r\u016fst a efektivn\u011b pom\u00e1hat na\u0161im z\u00e1kazn\u00edk\u016fm, mus\u00edme pln\u011b d\u016fv\u011b\u0159ovat jak na\u0161im technologi\u00edm, tak p\u0159edev\u0161\u00edm jeden druh\u00e9mu. Pokud si vz\u00e1jemn\u011b d\u016fv\u011b\u0159ujeme, rozv\u00edj\u00edme se a podporujeme, m\u016f\u017eeme vytvo\u0159it v\u011bt\u0161\u00ed p\u0159idanou hodnotu pro na\u0161e z\u00e1kazn\u00edky i celou spole\u010dnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Titelfoto: Getty-Images_shironosov<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Kdo by to byl v b\u0159eznu 2020 \u0159ekl, \u017ee i te\u010f, po roce a p\u016fl, bude hr\u00e1t ve firemn\u00ed kultu\u0159e<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":6823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[280,40],"tags":[],"class_list":["post-6815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobilita","category-unternehmenskulturfiremni-kultura"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"cz":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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