{"id":7262,"date":"2022-09-29T10:20:39","date_gmt":"2022-09-29T08:20:39","guid":{"rendered":"https:\/\/emagazin.plus\/?p=7262"},"modified":"2025-02-06T14:32:06","modified_gmt":"2025-02-06T13:32:06","slug":"interview-skoda-chef-klaus-zellmer","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/interview-skoda-chef-klaus-zellmer\/","title":{"rendered":"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem"},"content":{"rendered":"\n

\u201e\u2026 i za extr\u00e9mn\u011b obt\u00ed\u017en\u00fdch podm\u00ednek\u201c<\/strong><\/p>\n\n\n\n

Za volantem managementu \u0160KODY AUTO od \u010dervence sed\u00ed nov\u00fd \u0159idi\u010d. Klaus Zellmer letos oslavil \u010dtvrtstolet\u00ed v koncernu Volkswagen, vedl mimo jin\u00e9 Porsche v N\u011bmecku a Severn\u00ed Americe. Nyn\u00ed m\u00e1 prov\u00e9st \u0160kodovku z\u00e1sadn\u00ed a nelehkou f\u00e1z\u00ed transformace. Mluvili jsme s n\u00edm o nov\u00e9 firemn\u00ed strategii, expanzi na nov\u00e9 trhy a prvn\u00edch 100 dnech v Mlad\u00e9 Boleslavi, hlavn\u00edm m\u011bst\u011b \u010desk\u00e9ho automobilov\u00e9ho pr\u016fmyslu.<\/strong><\/p>\n\n\n\n

Pane Zellmere, od za\u010d\u00e1tku \u010dervence jste v \u010dele \u0160KODY AUTO, nejzn\u00e1m\u011bj\u0161\u00ed \u010desk\u00e9 exportn\u00ed zna\u010dky a \u010desk\u00e9ho rodinn\u00e9ho st\u0159\u00edbra. Ve funkci jste vyst\u0159\u00eddal Thomase Sch\u00e4fera, kter\u00fd zde byl necel\u00e9 dva roky. Jak dlouho se zdr\u017e\u00edte vy?<\/strong><\/p>\n\n\n\n

\u0160kodov\u00e1ci m\u011b p\u0159ijali neskute\u010dn\u011b v\u0159ele a usnadnili mi tak p\u0159\u00edchod \u2013 u\u017e po kr\u00e1tk\u00e9 dob\u011b jsem m\u011bl pocit, \u017ee sem pat\u0159\u00edm. Co se t\u00fdk\u00e1 pr\u00e1ce, hned b\u011bhem prvn\u00edch t\u00fddn\u016f jsme toho ud\u011blali opravdu hodn\u011b \u2013 ur\u010dit\u011b jste zaregistroval na\u0161i p\u0159epracovanou identitu zna\u010dky. Z osobn\u00edho hlediska pro m\u011b zat\u00edm nejv\u011bt\u0161\u00edm z\u00e1\u017eitkem v \u010cesku byla \u0160KODA Classic Tour. S man\u017eelkou a dcerou jsme na\u0161\u00edm kabrioletem \u0160KODA FELICIA z roku 1960, kter\u00fd jsme si ned\u00e1vno koupili, proj\u00ed\u017ed\u011bli \u010cesk\u00fdm r\u00e1jem. Byla to takov\u00e1 cesta sn\u016f, doprov\u00e1zen\u00e1 mnoha \u00fa\u017easn\u00fdmi setk\u00e1n\u00edmi a rozhovory. V \u010cesk\u00e9 republice se c\u00edt\u00edm opravdu velmi dob\u0159e. P\u0159i\u0161el jsem, abych tu z\u016fstal.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Zast\u00e1val jste r\u016fzn\u00e9 vedouc\u00ed pozice, zejm\u00e9na v automobilce Porsche, ale tak\u00e9 v samotn\u00e9m Volkswagenu, a to v r\u016fzn\u00fdch zem\u00edch v\u010detn\u011b USA. Ze kter\u00e9 z p\u0159edchoz\u00edch pozic m\u016f\u017eete v sou\u010dasn\u00e9 dob\u011b nejv\u00edce \u010derpat p\u0159i \u0159\u00edzen\u00ed transformace \u0160KODY AUTO?<\/strong><\/p>\n\n\n\n

Na p\u0159edchoz\u00edch pozic\u00edch jsem samoz\u0159ejm\u011b z\u00edskal zku\u0161enosti, kter\u00e9 mi nyn\u00ed pom\u00e1haj\u00ed. Do t\u00fdmu mohu p\u0159in\u00e9st zku\u0161enosti a impulzy. A \u0161kodov\u00e1ck\u00fd t\u00fdm je rychl\u00fd, efektivn\u00ed a vysoce motivovan\u00fd. Je obdivuhodn\u00e9 vid\u011bt, jak moc moji kolegov\u00e9 zna\u010dkou \u0160KODA \u017eij\u00ed a jak ji miluj\u00ed. Jsem hrd\u00fd na to, \u017ee jsem te\u010f jedn\u00edm z v\u00edce ne\u017e 40 tis\u00edc \u0160kodov\u00e1k\u016f a \u017ee se mohu pod\u00edlet na velk\u00e9 transformaci firmy. D\u016fle\u017eit\u00e9 miln\u00edky desetilet\u00e9 transformace jsme ned\u00e1vno prezentovali prost\u0159ednictv\u00edm nov\u00e9 identity na\u0161\u00ed zna\u010dky a zrychlen\u00edm elektrick\u00e9 ofenz\u00edvy.<\/p>\n\n\n\n

\u201e\u2026 mnohem d\u0159\u00edve, ne\u017e jsme p\u016fvodn\u011b pl\u00e1novali\u201c<\/em>
<\/p>\n\n\n\n

V\u00e1\u0161 p\u0159edch\u016fdce Thomas Sch\u00e4fer p\u0159ed rokem p\u0159edstavil novou transforma\u010dn\u00ed strategii do roku 2030 s n\u00e1zvem Next Level. Na prvn\u00edm m\u00edst\u011b je elektrifikace a digitalizace. Je tato strategie st\u00e1le pln\u011b aktu\u00e1ln\u00ed, nebo v n\u00ed \u010d\u00e1ste\u010dn\u011b stanovujete jin\u00e9, nov\u00e9 strategick\u00e9 priority? Thomas Sch\u00e4fer cht\u011bl zabodovat p\u0159edev\u0161\u00edm ve velkoobjemov\u00e9m segmentu.<\/strong><\/p>\n\n\n\n

U STRATEGIE 2030 NEXT LEVEL \u2013 \u0160KODA z\u016fst\u00e1v\u00e1me a c\u00edlen\u011b ji zdokonalujeme. Nap\u0159\u00edklad v\u00fdrazn\u011b urychlujeme transformaci sm\u011brem k elektromobilit\u011b. Dali jsme si za c\u00edl do roku 2030 v Evrop\u011b prod\u00e1vat v\u00edce ne\u017e 70 % \u010dist\u011b elektrick\u00fdch automobil\u016f, p\u016fvodn\u00ed c\u00edl byl v\u00edce ne\u017e 50 %. Abychom toho dos\u00e1hli, do roku 2026 uvedeme na trh dal\u0161\u00ed t\u0159i elektrick\u00e9 modely \u2013 mnohem d\u0159\u00edve, ne\u017e jsme pl\u00e1novali: mal\u00fd elektromobil, kompaktn\u00ed SUV a sedmim\u00edstn\u00fd v\u016fz. Dal\u0161\u00ed elektrick\u00e9 modely budou n\u00e1sledovat. V p\u0159\u00ed\u0161t\u00edch p\u011bti letech budeme do elektromobility investovat 5,6 miliardy eur.<\/p>\n\n\n\n

V\u00e1\u0161 man\u00e9vrovac\u00ed prostor je zna\u010dn\u011b omezen p\u0159\u00edsnou normou Euro 7, kter\u00e1 by od roku 2025 mohla zv\u00fd\u0161it cenu automobil\u016f se spalovac\u00edm motorem o tis\u00edce eur. To ovlivn\u00ed p\u0159edev\u0161\u00edm trh s mal\u00fdmi vozy. Neboj\u00edte se, \u017ee ztrat\u00edte cel\u00fd segment z\u00e1kazn\u00edk\u016f?<\/strong><\/p>\n\n\n\n

\u0160KODA je tradi\u010dn\u011b velmi siln\u00e1 v segmentu mal\u00fdch voz\u016f se spalovac\u00edm motorem \u2013 a tak tomu bude i nad\u00e1le. Slo\u017eit\u011bj\u0161\u00ed \u010di\u0161t\u011bn\u00ed v\u00fdfukov\u00fdch plyn\u016f podle normy Euro 7 zdra\u017e\u00ed auta o 3000 a\u017e 5000 eur. To je samoz\u0159ejm\u011b obrovsk\u00e1 v\u00fdzva, kter\u00e9 budeme \u010delit, proto\u017ee individu\u00e1ln\u00ed mobilita mus\u00ed z\u016fstat dostupn\u00e1 i v budoucnu. Pro n\u00e1s je d\u016fle\u017eit\u00e9, abychom z\u016fstali v\u011brni charakteru zna\u010dky a nad\u00e1le nab\u00edzeli vozy s vynikaj\u00edc\u00edm pom\u011brem ceny a v\u00fdkonu, a to i v z\u00e1kladn\u00edm segmentu. Proto budeme m\u00edt kvalitn\u00ed nab\u00eddku v segmentu mal\u00fdch bateriov\u00fdch voz\u016f, a\u017e dos\u00e1hneme pot\u0159ebn\u00fdch \u00faspor z rozsahu. Sou\u010dasn\u011b pokra\u010dujeme ve v\u00fdvoji vysoce \u00fa\u010dinn\u00fdch spalovac\u00edch motor\u016f v dal\u0161\u00edch segmentech. A v pl\u00e1nu toho m\u00e1me hodn\u011b: V druh\u00e9 polovin\u011b p\u0159\u00ed\u0161t\u00edho roku p\u0159edstav\u00edme novou generaci \u00fasp\u011b\u0161n\u00fdch model\u016f SUPERB a KODIAQ. V roce 2024 bude n\u00e1sledovat facelift OCTAVIA.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed ud\u00e1lost\u00ed b\u011bhem va\u0161ich prvn\u00edch 100 dn\u016f jist\u011b bylo p\u0159edstaven\u00ed nov\u00e9 firemn\u00ed identity Explore more, nov\u00e9ho designov\u00e9ho jazyka a nov\u00e9ho loga. Jak\u00fd nov\u00fd charakterov\u00fd rys t\u00edm tradi\u010dn\u00ed zna\u010dka \u0160koda z\u00edsk\u00e1?<\/strong><\/p>\n\n\n\n

S novou identitou zna\u010dky \u0160KODA se p\u0159ipravujeme na elektrickou budoucnost, posilujeme pozici na trhu a z\u00e1rove\u0148 se je\u0161t\u011b z\u0159eteln\u011bji odli\u0161ujeme od ostatn\u00edch zna\u010dek koncernu Volkswagen. Jedn\u00e1 se o nejrozs\u00e1hlej\u0161\u00ed zm\u011bnu na\u0161\u00ed firemn\u00ed identity za posledn\u00edch 30 let. Nov\u00e1 vizu\u00e1ln\u00ed zna\u010dka zajist\u00ed lep\u0161\u00ed prezentaci, hlavn\u011b na digit\u00e1ln\u00edch komunika\u010dn\u00edch kan\u00e1lech. Pro elektrick\u00fd a digit\u00e1ln\u00ed v\u011bk jsme tak\u00e9 pro na\u0161e vozidla vytvo\u0159ili nov\u00fd, v\u00fdrazn\u00fd designov\u00fd jazyk, kter\u00fd budeme postupn\u011b zav\u00e1d\u011bt od p\u0159\u00ed\u0161t\u00edho roku. P\u0159edobrazem tohoto nov\u00e9ho designov\u00e9ho jazyka je koncept VISION 7S. Zna\u010dku tak posouv\u00e1me d\u00e1 se \u0159\u00edci na vy\u0161\u0161\u00ed \u00farove\u0148. Chceme ji p\u0159izp\u016fsobit pot\u0159eb\u00e1m a o\u010dek\u00e1v\u00e1n\u00edm na\u0161ich z\u00e1kazn\u00edk\u016f, co se t\u00fd\u010de u\u017eivatelsk\u00e9 zku\u0161enosti, konektivity a cel\u00e9 z\u00e1kaznick\u00e9 cesty.<\/p>\n\n\n\n

\u201e\u2026 minimalizovat p\u0159ekr\u00fdv\u00e1n\u00ed s ostatn\u00edmi zna\u010dkami koncernu\u201c<\/em><\/p>\n\n\n\n

St\u00e1vaj\u00edc\u00ed strategii jste pos\u00edlili firemn\u00ed identitou EXPLORE MORE. \u0160KODA chce r\u016fst mimo koncern Volkswagen, nikoliv konkurovat zna\u010dk\u00e1m v r\u00e1mci koncernu\u2026<\/strong><\/p>\n\n\n\n

V r\u00e1mci skupiny objemov\u00fdch zna\u010dek budeme zvy\u0161ovat synergick\u00e9 potenci\u00e1ly na v\u0161ech \u00farovn\u00edch a ve st\u0159edn\u011bdob\u00e9m horizontu chceme u t\u00e9to skupiny zv\u00fd\u0161it efektivitu o 20 %. To d\u00e1le pos\u00edl\u00ed na\u0161i konkurenceschopnost. V r\u00e1mci skupiny se budeme je\u0161t\u011b jasn\u011bji profilovat a minimalizovat p\u0159ekr\u00fdv\u00e1n\u00ed s ostatn\u00edmi zna\u010dkami. Vyu\u017eijeme p\u0159i tom siln\u00fdch str\u00e1nek, kter\u00e9 jsou pro \u0160KODU v jej\u00edm kl\u00ed\u010dov\u00e9m segmentu typick\u00e9. Hovo\u0159il jste o firemn\u00ed identit\u011b EXPLORE MORE. S n\u00ed se je\u0161t\u011b v\u00edce zam\u011b\u0159\u00edme na pot\u0159eby z\u00e1kazn\u00edk\u016f a chceme nap\u0159\u00edklad k na\u0161\u00ed zna\u010dce p\u0159il\u00e1kat je\u0161t\u011b v\u00edce mlad\u00fdch rodin a tzv. urban explorer. Jedno je jist\u00e9: Z\u016fst\u00e1v\u00e1me v\u011brni sv\u00e9 DNA. Princip value for money, tedy pom\u011br po\u0159izovac\u00ed ceny a u\u017eitn\u00e9 hodnoty, bude \u0160kodu Auto formovat i v budoucnu.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Prost\u0159ednictv\u00edm konceptu VISION 7S umo\u017e\u0148uje \u0160koda nahl\u00e9dnout do budoucnosti. Jak\u00fd je to v\u016fz a pro koho je ur\u010den?<\/strong><\/p>\n\n\n\n

Koncep\u010dn\u00ed studie VISION 7S poskytuje prvn\u00ed konkr\u00e9tn\u00ed pohled na zcela nov\u00fd model \u0160koda. Toto \u010dist\u011b elektrick\u00e9 SUV je navr\u017eeno tak, aby vyhovovalo pot\u0159eb\u00e1m rodin, nab\u00edz\u00ed dostatek prostoru a\u017e pro sedm osob a \u0159adu tzv. simply clever detail\u016f \u2013 v\u010detn\u011b digit\u00e1ln\u00ed oblasti. Jin\u00fdmi slovy Simply Clever 2.0. Roz\u0161i\u0159ujeme tak horn\u00ed \u010d\u00e1st na\u0161eho produktov\u00e9ho portfolia. Studie vych\u00e1z\u00ed z modul\u00e1rn\u00ed platformy pro elektromobilitu (MEB) koncernu Volkswagen, m\u00e1 baterii o kapacit\u011b 89 kWh a maxim\u00e1ln\u00ed dojezd p\u0159es 600 kilometr\u016f. Krom\u011b toho m\u00e1 jasn\u00e9, redukovan\u00e9 linie, kter\u00e9 zaji\u0161\u0165uj\u00ed viztu\u00e1ln\u00ed jednoduchost. K nejzaj\u00edmav\u011bj\u0161\u00edm prvk\u016fm pat\u0159\u00ed nov\u00e1 p\u0159edn\u00ed kapota s tzv. maskou tech-deck face a udr\u017eiteln\u00e9 materi\u00e1ly v interi\u00e9ru. Nejen my ve \u0160KOD\u011a jsme n\u00e1zoru, \u017ee se design mimo\u0159\u00e1dn\u011b povedl.<\/p>\n\n\n\n

\u201e\u2026 investovat dal\u0161\u00ed p\u016flmiliardu eur do vzd\u011bl\u00e1v\u00e1n\u00ed a odborn\u00e9 p\u0159\u00edpravy\u201c<\/em><\/p>\n\n\n\n

M\u00e1te c\u00edl do roku 2030 v Evrop\u011b prod\u00e1vat 70 % \u010dist\u011b elektrick\u00fdch voz\u016f. Jak toho chcete dos\u00e1hnout?<\/strong><\/p>\n\n\n\n

Elektromobilitu um\u00edme. A d\u00edky firemn\u00ed identit\u011b EXPLORE MORE m\u00e1me pl\u00e1n, kter\u00fd nyn\u00ed d\u016fsledn\u011b realizujeme. Velmi dob\u0159e v\u00edme, co na\u0161i z\u00e1kazn\u00edci cht\u011bj\u00ed. S modelovou \u0159adou ENYAQ ji\u017e m\u00e1me na trhu velmi atraktivn\u00ed a mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00e9 elektromobily, na n\u011b\u017e ji\u017e m\u00e1me p\u0159es 100 tis\u00edc objedn\u00e1vek. K elektromobil\u016fm jsme ji\u017e uspo\u0159\u00e1dali 22 tis\u00edc \u0161kolen\u00ed. Krom\u011b toho budeme do roku 2030 investovat dal\u0161\u00ed p\u016flmiliardu eur do vzd\u011bl\u00e1v\u00e1n\u00ed a odborn\u00e9 p\u0159\u00edpravy pracovn\u00edk\u016f v oblasti elektromobility.<\/p>\n\n\n\n

Elektromobilita tedy m\u00e1 u v\u00e1s zelenou. A co digitalizace?<\/strong><\/p>\n\n\n\n

To je velmi d\u016fle\u017eit\u00e9 t\u00e9ma: Chytr\u00e1 \u0159e\u0161en\u00ed, typick\u00e1 pro \u0160KODU, p\u0159eneseme i do digit\u00e1ln\u00edho sv\u011bta \u2013 nap\u0159\u00edklad v oblasti konektivity, asisten\u010dn\u00edch syst\u00e9m\u016f \u0159idi\u010de a mnoha dal\u0161\u00edch. Za t\u00edmto \u00fa\u010delem budeme v p\u0159\u00ed\u0161t\u00edch p\u011bti letech do digitalizace investovat 700 milion\u016f eur.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Jak\u00e1 je strategick\u00e1 situace s mimoevropsk\u00fdmi trhy? Kde a jak se na nich hodl\u00e1 \u0160koda prosadit?<\/strong><\/p>\n\n\n\n

Na mimoevropsk\u00e9 trhy se zam\u011b\u0159\u00edme je\u0161t\u011b v\u00edce. Uvedu p\u0159\u00edklad Indie. Tamn\u00ed trh rychle roste a o\u010dek\u00e1v\u00e1 se, \u017ee do roku 2026 bude jedn\u00edm ze t\u0159\u00ed nejv\u011bt\u0161\u00edch automobilov\u00fdch trh\u016f na sv\u011bt\u011b. V\u010das jsme nastavili projekt Indie 2.0, kter\u00fd se stal skute\u010dn\u00fdm hitem: Indie se v prvn\u00ed polovin\u011b roku 2022 stala na\u0161\u00edm t\u0159et\u00edm nejv\u011bt\u0161\u00edm trhem. Modely KUSHAQ a SLAVIA jsou ve sv\u00fdch segmentech velmi obl\u00edben\u00e9. A nov\u00fd KODIAQ se tam vyprodal za neuv\u011b\u0159iteln\u00fdch 48 hodin.<\/p>\n\n\n\n

\u201eV\u010das jsme nastavili projekt Indie 2.0\u201c<\/em><\/p>\n\n\n\n

Na transformaci \u0160KODA nen\u00ed sama, v \u010cesku m\u00e1te stovky dodavatel\u016f, kte\u0159\u00ed se mus\u00ed stejn\u011b rychle adaptovat, b\u00fdt flexibiln\u011bj\u0161\u00ed a rozv\u00edjet nov\u00e9 obchodn\u00ed modely. Jak s sebou berete dodavatelsk\u00e9 firmy, kter\u00e9 jsou pro \u0160KODU a \u010deskou ekonomiku tak d\u016fle\u017eit\u00e9, na jist\u011b ne v\u017edy pohodlnou cestu?<\/strong><\/p>\n\n\n\n

Hovo\u0159\u00edte o t\u00e9matu, kter\u00e9 n\u00e1m ve \u0160KOD\u011a opravdu le\u017e\u00ed na srdci. S dodavateli m\u00e1me tradi\u010dn\u011b velmi \u00fazk\u00fd kontakt a dialog \u2013 a nyn\u00ed je v oblasti elektromobility, digitalizace a udr\u017eitelnosti op\u011bt zintenziv\u0148ujeme. P\u0159ed n\u011bkolika t\u00fddny jsme s mnoha partnery a tak\u00e9 politick\u00fdmi p\u0159edstaviteli zorganizovali Future Day, kde jsme p\u0159edstavili a prodiskutovali sou\u010dasnou strategii a budouc\u00ed modely na\u0161\u00ed firmy. Takov\u00e1 a podobn\u00e1 f\u00f3ra jsou d\u016fle\u017eit\u00e1, abychom z\u00edskali zp\u011btnou vazbu p\u0159\u00edmo od na\u0161ich partner\u016f. Proto\u017ee jedna v\u011bc je jasn\u00e1: Transformace m\u016f\u017ee b\u00fdt \u00fasp\u011b\u0161n\u00e1 pouze tehdy, kdy\u017e budeme spolupracovat.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

V dne\u0161n\u00ed dob\u011b pln\u00e9 nep\u0159edv\u00eddateln\u00fdch glob\u00e1ln\u00edch ud\u00e1lost\u00ed a ot\u0159es\u016f je strategie o\u0161emetn\u00e1 v\u011bc. Jak\u00e1 opat\u0159en\u00ed ve \u0160kod\u011b zav\u00e1d\u00edte, aby reagovala flexibiln\u011b?<\/strong><\/p>\n\n\n\n

U\u017e p\u0159es dva roky jsme v permanentn\u00edm nouzov\u00e9m stavu. Korona, nedostatek polovodi\u010d\u016f, v\u00e1lka na Ukrajin\u011b, rostouc\u00ed ceny surovin a energie. B\u011bhem t\u00e9to doby jsme uk\u00e1zali, \u017ee dok\u00e1\u017eeme pod\u00e1vat vynikaj\u00edc\u00ed v\u00fdsledky i za extr\u00e9mn\u011b obt\u00ed\u017en\u00fdch podm\u00ednek. Velmi brzy jsme zalo\u017eili vlastn\u00ed Task Force t\u00fdm. Z\u00e1stupci v\u0161ech resort\u016f v n\u011bm denn\u011b vyhodnocuj\u00ed v\u0161echny kritick\u00e9 probl\u00e9my, nap\u0159\u00edklad aktu\u00e1ln\u011b dod\u00e1vky plynu. Na p\u0159\u00edpadn\u00e9 nedostatky tak m\u016f\u017eeme co nejl\u00e9pe p\u0159ipravit jak na\u0161e vlastn\u00ed z\u00e1vody, tak dodavatele. Jsme tak\u00e9 v \u00fazk\u00e9m kontaktu s \u00fa\u0159ady, provozovateli s\u00edt\u00ed a dodavateli, abychom mohli v\u017edy rychle reagovat. Jak mo\u017en\u00e1 v\u00edte, poda\u0159ilo se n\u00e1m nap\u0159\u00edklad duplikovat v\u00fdrobu kabelov\u00fdch svazk\u016f dodavatele na Ukrajin\u011b a ve velmi kr\u00e1tk\u00e9 dob\u011b jsme ji zavedli tady v Mlad\u00e9 Boleslavi.<\/p>\n\n\n\n

\u201ez\u00edskat zp\u011btnou vazbu p\u0159\u00edmo od partner\u016f\u201c<\/em><\/p>\n\n\n\n

Lesson learned: Co korona a od \u00fanora v\u00e1lka na Ukrajin\u011b z\u00e1sadn\u011b a dlouhodob\u011b zm\u011bnily v pr\u00e1ci vrcholov\u00e9ho mana\u017eera, l\u00eddra spole\u010dnosti, jako jste vy?<\/strong><\/p>\n\n\n\n

Volatilita se do jist\u00e9 m\u00edry stala nov\u00fdm standardem. Mysl\u00edm, \u017ee jsme se v\u0161ichni spole\u010dn\u011b nau\u010dili b\u00fdt mnohem flexibiln\u011bj\u0161\u00ed \u2013 v pr\u00e1ci i v b\u011b\u017en\u00e9m \u017eivot\u011b. A tak\u00e9 jsme se dozv\u011bd\u011bli, jak d\u016fle\u017eit\u00e9 je um\u011bt se na sebe spolehnout. Ve \u0160KOD\u011a se na sebe m\u016f\u017eeme spolehnout \u2013 a na\u0161i z\u00e1kazn\u00edci a partne\u0159i se zase m\u016f\u017eou spolehnout na \u0160KODU.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Klaus Zellmer (*1967)<\/strong><\/p>\n\n\n\n

Vystudovan\u00fd ekonom je od \u010dervence 2022 p\u0159edsedou p\u0159edstavenstva \u0160kody Auto, kde ve funkci nahradil Thomase Sch\u00e4fera.
Takto prob\u00edhala jeho kari\u00e9ra:
\u2022 od 1997 asistent p\u0159edstavenstva v Porsche AG
\u2022 od 1999 vedouc\u00ed pro rozvoj prodejn\u00ed s\u00edt\u011b v Porsche France
\u2022 od 2000 v r\u00e1mci vzniku nov\u00e9ho z\u00e1vodu Porsche v Lipsku zodpov\u00eddal za vybudov\u00e1n\u00ed oblasti prodeje a marketingu, pot\u00e9 zde vedl z\u00e1kaznick\u00e9 centrum
\u2022 od 2007 vedouc\u00ed marketingu v Porsche N\u011bmecko
\u2022 od 2010 gener\u00e1ln\u00ed \u0159editel z\u00e1vodu Porsche v Lipsku
\u2022 od 2015 prezident & CEO v Porsche Cars North America v Atlant\u011b, USA
\u2022 od 2020 \u010dlen p\u0159edstavenstva zna\u010dky Volkswagen osobn\u00ed vozy pro oblast Prodeje, marketingu a after sales<\/p>\n","protected":false},"excerpt":{"rendered":"

Za volantem managementu \u0160KODY AUTO od \u010dervence sed\u00ed nov\u00fd \u0159idi\u010d. Klaus Zellmer letos oslavil \u010dtvrtstolet\u00ed v koncernu Volkswagen, vedl mimo jin\u00e9 Porsche v N\u011bmecku a Severn\u00ed Americe. Nyn\u00ed m\u00e1 prov\u00e9st \u0160kodovku z\u00e1sadn\u00ed a nelehkou f\u00e1z\u00ed transformace. <\/p>\n","protected":false},"author":1,"featured_media":7266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,285],"tags":[],"class_list":["post-7262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-german-czech-economic-forum"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nRozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem - Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T08:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T13:32:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem\",\"datePublished\":\"2022-09-29T08:20:39+00:00\",\"dateModified\":\"2025-02-06T13:32:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\"},\"wordCount\":4273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg\",\"articleSection\":[\"Rozhovor\",\"German Czech Economic Forum 02\/2022\"],\"inLanguage\":\"cz\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\",\"url\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\",\"name\":\"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem - Plus\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg\",\"datePublished\":\"2022-09-29T08:20:39+00:00\",\"dateModified\":\"2025-02-06T13:32:06+00:00\",\"description\":\"Am Steuer des \u0160koda Auto Managements sitzt seit Juli ein neuer Fahrer. Klaus Zellmer feiert in diesem Jahr ein Vierteljahrhundert im Volkswagen Konzern, er leitete beispielsweise Porsche in Deutschland und Nordamerika.\",\"breadcrumb\":{\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#breadcrumb\"},\"inLanguage\":\"cz\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cz\",\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage\",\"url\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg\",\"contentUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg\",\"width\":899,\"height\":522},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/emagazin.plus\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview mit dem neuen \u0160koda-Chef Klaus Zellmer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/emagazin.plus\/#website\",\"url\":\"https:\/\/emagazin.plus\/\",\"name\":\"Plus\",\"description\":\"magaz\u00edn \u010desko-n\u011bmeck\u00e9ho hospod\u00e1\u0159tv\u00ed\",\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/emagazin.plus\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cz\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/emagazin.plus\/#organization\",\"name\":\"Plus\",\"url\":\"https:\/\/emagazin.plus\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cz\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2020\/01\/cropped-Logo-3.png\",\"contentUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2020\/01\/cropped-Logo-3.png\",\"width\":1017,\"height\":221,\"caption\":\"Plus\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\",\"name\":\"Plus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cz\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df44f54cca64602185ca76698560e71e98255ae7be0e43f561f7df4e36cea218?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df44f54cca64602185ca76698560e71e98255ae7be0e43f561f7df4e36cea218?s=96&d=mm&r=g\",\"caption\":\"Plus\"},\"url\":\"https:\/\/emagazin.plus\/cz\/author\/plus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem - Plus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/","og_locale":"en_US","og_type":"article","og_title":"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem - Plus","og_url":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/","og_site_name":"Plus","article_published_time":"2022-09-29T08:20:39+00:00","article_modified_time":"2025-02-06T13:32:06+00:00","og_image":[{"width":899,"height":522,"url":"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg","type":"image\/jpeg"}],"author":"Plus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Plus","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#article","isPartOf":{"@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/"},"author":{"name":"Plus","@id":"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960"},"headline":"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem","datePublished":"2022-09-29T08:20:39+00:00","dateModified":"2025-02-06T13:32:06+00:00","mainEntityOfPage":{"@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/"},"wordCount":4273,"commentCount":0,"publisher":{"@id":"https:\/\/emagazin.plus\/#organization"},"image":{"@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage"},"thumbnailUrl":"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg","articleSection":["Rozhovor","German Czech Economic Forum 02\/2022"],"inLanguage":"cz","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/","url":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/","name":"Rozhovor s\u00a0nov\u00fdm \u0161\u00e9fem \u0160KODY AUTO Klausem Zellmerem - Plus","isPartOf":{"@id":"https:\/\/emagazin.plus\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage"},"image":{"@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage"},"thumbnailUrl":"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg","datePublished":"2022-09-29T08:20:39+00:00","dateModified":"2025-02-06T13:32:06+00:00","description":"Am Steuer des \u0160koda Auto Managements sitzt seit Juli ein neuer Fahrer. Klaus Zellmer feiert in diesem Jahr ein Vierteljahrhundert im Volkswagen Konzern, er leitete beispielsweise Porsche in Deutschland und Nordamerika.","breadcrumb":{"@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#breadcrumb"},"inLanguage":"cz","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/"]}]},{"@type":"ImageObject","inLanguage":"cz","@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#primaryimage","url":"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg","contentUrl":"https:\/\/emagazin.plus\/wp-content\/uploads\/2022\/09\/Zellmer_Interview_02_2022.jpg","width":899,"height":522},{"@type":"BreadcrumbList","@id":"https:\/\/emagazin.plus\/interview-skoda-chef-klaus-zellmer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/emagazin.plus\/"},{"@type":"ListItem","position":2,"name":"Interview mit dem neuen \u0160koda-Chef Klaus Zellmer"}]},{"@type":"WebSite","@id":"https:\/\/emagazin.plus\/#website","url":"https:\/\/emagazin.plus\/","name":"Plus","description":"magaz\u00edn \u010desko-n\u011bmeck\u00e9ho hospod\u00e1\u0159tv\u00ed","publisher":{"@id":"https:\/\/emagazin.plus\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emagazin.plus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cz"},{"@type":"Organization","@id":"https:\/\/emagazin.plus\/#organization","name":"Plus","url":"https:\/\/emagazin.plus\/","logo":{"@type":"ImageObject","inLanguage":"cz","@id":"https:\/\/emagazin.plus\/#\/schema\/logo\/image\/","url":"https:\/\/emagazin.plus\/wp-content\/uploads\/2020\/01\/cropped-Logo-3.png","contentUrl":"https:\/\/emagazin.plus\/wp-content\/uploads\/2020\/01\/cropped-Logo-3.png","width":1017,"height":221,"caption":"Plus"},"image":{"@id":"https:\/\/emagazin.plus\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960","name":"Plus","image":{"@type":"ImageObject","inLanguage":"cz","@id":"https:\/\/emagazin.plus\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df44f54cca64602185ca76698560e71e98255ae7be0e43f561f7df4e36cea218?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df44f54cca64602185ca76698560e71e98255ae7be0e43f561f7df4e36cea218?s=96&d=mm&r=g","caption":"Plus"},"url":"https:\/\/emagazin.plus\/cz\/author\/plus\/"}]}},"cc_featured_image_caption":{"caption_text":"","source_text":"","source_url":""},"_links":{"self":[{"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/posts\/7262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/comments?post=7262"}],"version-history":[{"count":43,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/posts\/7262\/revisions"}],"predecessor-version":[{"id":7370,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/posts\/7262\/revisions\/7370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/media\/7266"}],"wp:attachment":[{"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/media?parent=7262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/categories?post=7262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emagazin.plus\/cz\/wp-json\/wp\/v2\/tags?post=7262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}