{"id":740,"date":"2017-06-29T16:32:03","date_gmt":"2017-06-29T14:32:03","guid":{"rendered":"https:\/\/emagazin.plus\/?p=740"},"modified":"2020-03-27T15:14:36","modified_gmt":"2020-03-27T14:14:36","slug":"verantwortung-fuers-unternehmen","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/verantwortung-fuers-unternehmen\/","title":{"rendered":"Co pro m\u011b znamen\u00e1 b\u00fdt odpov\u011bdnou firmou?"},"content":{"rendered":"

\u00a0Co pro m\u011b znamen\u00e1 b\u00fdt odpov\u011bdnou firmou?<\/em><\/p>\n

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Rainer Schumacher,\u00a0Managing Director,\u00a0xITee k.s.:<\/strong><\/p>\n

Pro m\u011b p\u0159edstavuje odpov\u011bdnost sp\u00ed\u0161e v\u00fdzvu, jak se v budoucnu vyrovn\u00e1vat s nejistotami. Odpov\u011bdnost znamen\u00e1 tyto nejistoty rozpoznat, um\u011bt je odhadnout a vyvodit z nich spr\u00e1vn\u00e9 z\u00e1v\u011bry. To je z\u0159ejm\u011b d\u016fvod, pro\u010d velk\u00e9 firmy investuj\u00ed velk\u00e9 \u010d\u00e1stky do mana\u017eersk\u00fdch informa\u010dn\u00edch syst\u00e9m\u016f. V\u011bt\u0161ina t\u011bchto syst\u00e9m\u016f ov\u0161em vyobrazuje v\u00fdhradn\u011b minulost a nikoliv nejistoty v\u00a0budoucnosti. V\u0161echny firmy dnes bojuj\u00ed o p\u0159e\u017eit\u00ed. Na jedn\u00e9 stran\u011b \u010del\u00ed st\u00e1le inteligentn\u011bj\u0161\u00edm technologi\u00edm, na stran\u011b druh\u00e9 demografick\u00fdm zm\u011bn\u00e1m. Bude st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed se s t\u011bmito nejistotami vyrovnat. Proto je pro m\u011b odpov\u011bdn\u00e1 firma takov\u00e1, kter\u00e1 je odv\u00e1\u017en\u00e1 a um\u00ed p\u0159est\u00e1t nezdary.<\/p>\n

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Libor Galat\u00edk,\u00a0\u0159editel Murtfeldt Plasty:<\/strong><\/p>\n

Odpov\u011bdnost vn\u00edm\u00e1m jako d\u016fle\u017eitou sou\u010d\u00e1st \u0161irok\u00e9ho \u0159et\u011bzce vz\u00e1jemn\u011b propojen\u00fdch vztah\u016f. Odpov\u011bdnost veden\u00ed firmy za\u010d\u00edn\u00e1 u vztahu k zam\u011bstnanc\u016fm, projevuje se v jedn\u00e1n\u00ed se z\u00e1kazn\u00edky, dodavateli a pokra\u010duje odpov\u011bdnost\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed. Nelze vybudovat \u00fasp\u011b\u0161nou firmu bez pochopen\u00ed, \u017ee pouze odpov\u011bdn\u00e1 spolupr\u00e1ce, vz\u00e1jemn\u00e1 d\u016fv\u011bra a respekt posiluj\u00ed schopnost jedince \u2013 zam\u011bstnance podat co nejlep\u0161\u00ed v\u00fdkon pro \u00fasp\u011b\u0161n\u00fd rozvoj firmy. Av\u0161ak odpov\u011bdnost veden\u00ed firmy nelze ch\u00e1pat jako soubor p\u0159edpis\u016f, slogan\u016f nebo na webu a v p\u0159\u00edru\u010dk\u00e1ch napsan\u00fdch my\u0161lenek \u010di prohl\u00e1\u0161en\u00ed. Odpov\u011bdnost ch\u00e1pu jako charakterovou vlastnost managementu a l\u00eddr\u016f, kter\u00e1 pror\u016fst\u00e1 v\u0161emi slo\u017ekami firmy a n\u00e1sledn\u011b se projevuje odpov\u011bdn\u00fdm jedn\u00e1n\u00edm v\u0161ech zam\u011bstnanc\u016f spole\u010dnosti.<\/p>\n

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Tom\u00e1\u0161 B. Andrejsek, Managing Partner ELAN Interior:<\/strong><\/p>\n

V\u011bt\u0161inu profesn\u00edho \u017eivota se pohybuji v rodinn\u00fdch firm\u00e1ch, a\u0165 ji\u017e n\u011bmeck\u00fdch nebo rakousk\u00fdch. Kdy\u017e jsme p\u0159evzali spole\u010dnost Bene Praha a reformovali ji na ELAN Interior, dr\u017eel jsem se vize st\u00e1t se odpov\u011bdnou firmou ve smyslu toho nejlep\u0161\u00edho, co jsem dosud poznal. Odpov\u011bdn\u00e1 firma by m\u011bla b\u00fdt prosp\u011b\u0161n\u00e1 nejen sob\u011b, ale m\u00e1 rozv\u00edjet a podporovat svoje prost\u0159ed\u00ed i sv\u016fj trh. M\u011bla by myslet nejen na dne\u0161ek, ale i na z\u00edt\u0159ek. Rozv\u00edjet udr\u017eiteln\u00e9 technologie, podporovat vzd\u011bl\u00e1v\u00e1n\u00ed a rozvoj, pod\u00edlet se na aktivn\u00ed pr\u00e1ci pro spole\u010dnost. Z t\u011bchto d\u016fvod\u016f mimo jin\u00e9 po\u0159\u00e1d\u00e1me vzd\u011bl\u00e1vac\u00ed semin\u00e1\u0159e na t\u00e9ma trend\u016f v pracovn\u00edm prost\u0159ed\u00ed \u010di na t\u00e9ma ergonomie a zdrav\u00e9ho vnit\u0159n\u00edho prost\u0159ed\u00ed ve firm\u00e1ch. Jsme rovn\u011b\u017e aktivn\u00edmi \u010dleny \u010cesk\u00e9 rady pro \u0161etrn\u00e9 budovy, kde je udr\u017eiteln\u00fd rozvoj jedn\u00edm z hlavn\u00edch programov\u00fdch bod\u016f.<\/p>\n

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Oleg Spru\u017eina, gener\u00e1ln\u00ed \u0159editel T\u00dcV S\u00dcD Czech:<\/strong><\/p>\n

Je d\u016fle\u017eit\u00e9 si p\u0159iznat, \u017ee dnes se m\u00e1me nejl\u00e9pe v\u00a0historii. Firmy se mohou soust\u0159edit nejen na profit, ale i na kvalitu \u017eivota lid\u00ed, kte\u0159\u00ed tvo\u0159\u00ed jej\u00ed ekosyst\u00e9my: klient\u016f, zam\u011bstnanc\u016f a \u0161ir\u0161\u00ed spole\u010dnosti. Ot\u00e1zkou je, co mohou firmy ud\u011blat pro zv\u00fd\u0161en\u00ed kvality \u017eivota obecn\u011b. Odpov\u011b\u010f n\u011bkdy spo\u010d\u00edv\u00e1 v\u00a0mali\u010dkostech: pe\u010dovat o sv\u00e9 prost\u0159ed\u00ed, recyklovat, pom\u00e1hat slab\u0161\u00edm nebo podporovat zam\u011bstnance, aby se v\u00edce zapojovali do komunitn\u00edch aktivit. M\u00e1 to ale jeden h\u00e1\u010dek: vedouc\u00ed firem musej\u00ed j\u00edt sami p\u0159\u00edkladem a lidem uk\u00e1zat, jak \u017e\u00edt odpov\u011bdn\u011b. Pokud se to poda\u0159\u00ed, odm\u011bnou je celkov\u00e1 spokojenost, smysl a radost ze spole\u010dn\u00e9 tvorby, kter\u00e1 ji\u017e nen\u00ed jen prac\u00ed, ale cestou, jak b\u00fdt obecn\u011b prosp\u011b\u0161n\u00fdm. Odpov\u011bdnou firmou je dnes ta, kter\u00e1 v\u00ed, \u017ee vyd\u011bl\u00e1vat se d\u00e1 i etick\u00fdm, udr\u017eiteln\u00fdm a smyslupln\u00fdm zp\u016fsobem.<\/p>\n

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Alena Pomaha\u010dov\u00e1,\u00a0General Manager ASSESSMENT SYSTEMS CZECH REPUBLIC:<\/strong><\/p>\n

“Dobr\u00fd p\u0159\u00edklad nen\u00ed jednou z mo\u017enost\u00ed, jak ovlivnit jin\u00e9 lidi. Je to jedin\u00e1 mo\u017enost.” (A.<\/em>Schweitzer)
\n<\/em>B\u00fdt zodpov\u011bdnou firmou pro n\u00e1s znamen\u00e1, \u017ee \u017eijeme podle vnit\u0159n\u011b srovnan\u00fdch kvalitn\u00edch hodnot. P\u0159eb\u00edr\u00e1me v ka\u017ed\u00e9m okam\u017eiku odpov\u011bdnost za sv\u00e9 jedn\u00e1n\u00ed a neust\u00e1le na sob\u011b pracujeme. Kdy\u017e p\u0159ijde na odpov\u011bdnost firmy, dle m\u00e9ho n\u00e1zoru existuje pouze odpov\u011bdnost nepodm\u00edn\u011bn\u00e1, kterou firma v\u017edy nese prost\u0159ednictv\u00edm v\u0161ech sv\u00fdch lid\u00ed, a\u0165 u\u017e se jedn\u00e1 o spole\u010dn\u00fd \u00fasp\u011bch, ale i ne\u00fasp\u011bch.<\/p>\n

Firma, kter\u00e1 je dobr\u00fdm p\u0159\u00edkladem, je firmou, kter\u00e1 nese odpov\u011bdnost za ka\u017ed\u00e9ho jednotlivce uvnit\u0159 i vn\u011b firmy. V takov\u00e9to firm\u011b pak lid\u00e9 r\u00e1di a dlouhodob\u011b pracuj\u00ed. Takt\u00e9\u017e o sv\u00e9 firm\u011b hovo\u0159\u00ed \u00a0s hrdost\u00ed a radost\u00ed.\u00a0Pokud \u00a0k tomu firma mysl\u00ed st\u00e1le i na druh\u00e9, pak se to projevuje ve vysok\u00e9 loajalit\u011b a mnoha doporu\u010den\u00edch od spokojen\u00fdch z\u00e1kazn\u00edk\u016f. A kdo by si takov\u00e9to v\u00fdsledky sv\u00e9 zodpov\u011bdn\u00e9 pr\u00e1ce nep\u0159\u00e1l\u2026<\/p>\n

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Ji\u0159ina Nepalov\u00e1, \u0159editelka spole\u010dnosti RENOMIA:<\/span><\/strong><\/p>\n

V RENOMIA se dlouhodob\u011b v\u011bnujeme filantropii a spole\u010densk\u00e9 odpov\u011bdnosti, kter\u00e1 je neodmysliteln\u00fdm prvkem na\u0161eho \u017eivota. Je pro n\u00e1s p\u0159irozen\u00e9 pom\u00e1hat t\u011bm, kte\u0159\u00ed to pot\u0159ebuj\u00ed. Je to sou\u010d\u00e1st na\u0161\u00ed kultury, hodnot a posl\u00e1n\u00ed. \u201eSlou\u017e\u00edme lidem a firm\u00e1m a p\u0159isp\u00edv\u00e1me k\u00a0lep\u0161\u00edmu \u017eivotu\u201c je vyj\u00e1d\u0159en\u00edm na\u0161eho uva\u017eov\u00e1n\u00ed p\u0159\u00edstupu ke klient\u016fm, koleg\u016fm a neposledn\u00ed \u0159ad\u011b ochot\u011b pom\u00e1hat t\u011bm, kte\u0159\u00ed na\u0161i pomoc pot\u0159ebuj\u00ed, a\u0165 jde o opu\u0161t\u011bn\u00e9 nebo nemocn\u00e9 d\u011bti \u010di podporu kultury a vzd\u011bl\u00e1v\u00e1n\u00ed.\u00a0<\/span>Za t\u00edmto \u00fa\u010delem zalo\u017eila\u00a0RENOMIA vlastn\u00ed nadaci Hlas srdce. Dlouhodob\u011b spolupracujeme tak\u00e9 s\u00a0Nadac\u00ed Terezy Maxov\u00e9 d\u011btem a Dobr\u00fdm and\u011blem.\u00a0<\/span>Pom\u00e1hat si navz\u00e1jem je pro n\u00e1s samoz\u0159ejmost a z\u00e1rove\u0148 velk\u00e1 radost.<\/span><\/p>\n

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Alice Kub\u00ed\u010dkov\u00e1, Komora pr\u00e1vn\u00ed odpov\u011bdnosti:\u00a0<\/strong><\/p>\n

Odpov\u011bdn\u00e1 firma jedn\u00e1 v\u00a0r\u00e1mci sv\u00e9 \u010dinnosti v souladu s\u00a0pr\u00e1vn\u00edmi, mor\u00e1ln\u00edmi i etick\u00fdmi principy, co\u017e zcela jist\u011b zvy\u0161uje jej\u00ed kvalitu v\u00a0o\u010d\u00edch z\u00e1kazn\u00edk\u016f, obchodn\u00edch partner\u016f i cel\u00e9 spole\u010dnosti. Vizi pr\u00e1vn\u011b odpov\u011bdn\u00fdch firem se sna\u017e\u00edme jako komora, kter\u00e1 byla zalo\u017eena za \u00fa\u010delem podpory pr\u00e1vn\u00edho pov\u011bdom\u00ed, spole\u010densk\u00e9 i pr\u00e1vn\u00ed odpov\u011bdnosti ve spole\u010dnosti, aktivn\u011b podporovat a \u0161\u00ed\u0159it. Komora se svoj\u00ed osv\u011btovou \u010dinnost\u00ed sna\u017e\u00ed o to, aby firmy, jejich zam\u011bstnanci i \u0161irok\u00e1 ve\u0159ejnost v\u011bdom\u011b v\u00a0r\u00e1mci sv\u00e9 \u010dinnosti dodr\u017eovali etick\u00e1 pravidla a pr\u00e1vn\u00ed p\u0159edpisy.<\/p>\n

Podporujeme my\u0161lenku, \u017ee \u0159\u00e1dn\u00e9 dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f je neodmysliteln\u00fdm p\u0159edpokladem pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed firemn\u00ed kultury a nejlep\u0161\u00ed smlouvou mezi odpov\u011bdn\u00fdmi a poctiv\u00fdmi firmami je ji\u017e \u00fastn\u00ed slib a podan\u00e1 ruka, kter\u00e9 zavazuj\u00ed.<\/p>\n

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Adrian Cloer, Partner, German Service CEE:<\/strong><\/p>\n

Pokud cht\u011bj\u00ed b\u00fdt v\u00a0dne\u0161n\u00ed dob\u011b spole\u010dnosti nap\u0159\u00ed\u010d obory glob\u00e1ln\u011b \u00fasp\u011b\u0161n\u00e9, nesta\u010d\u00ed jen vykazovat zaj\u00edmav\u00e9 hospod\u00e1\u0159sk\u00e9 v\u00fdsledky, ale mus\u00ed b\u00fdt aktivn\u00ed i na poli spole\u010densk\u00e9 odpov\u011bdnosti. Orientace pouze na zisk nen\u00ed IN a firmy u\u017e dnes st\u00e1le \u010dast\u011bji integruj\u00ed principy udr\u017eitelnosti do sv\u00e9ho ka\u017edodenn\u00edho chodu. Co s vy\u0161\u0161\u00ed integrac\u00ed odpov\u011bdn\u00e9ho p\u0159\u00edstupu do byznysu firmy z\u00edsk\u00e1vaj\u00ed? P\u0159edev\u0161\u00edm nov\u00e9 trhy, z\u00e1kazn\u00edky i p\u0159\u00edstup k\u00a0know-how a inovac\u00edm.<\/p>\n

V\u00a0t\u00e9to souvislosti se i na\u0161e spole\u010dnost v\u00a0oblasti CSR dlouhodob\u011b anga\u017euje. Glob\u00e1ln\u011b se v\u00a079 zem\u00edch, kde p\u016fsob\u00ed, zam\u011b\u0159uje na podporu projekt\u016f v\u00a0oblasti zapojen\u00ed zam\u011bstnanc\u016f do spole\u010dnosti a lok\u00e1ln\u00edch komunit, diverzitu uvnit\u0159 skupiny \u010di d\u016fsledky klimatick\u00fdch zm\u011bn. Tyto hodnoty sd\u00edl\u00edme i lok\u00e1ln\u011b v\u00a0r\u00e1mci \u010cesk\u00e9 republiky, kde vedle toho podporujeme neziskov\u00e9 organizace zam\u011b\u0159en\u00e9 na ochranu d\u011bt\u00ed a jejich pr\u00e1v, senior\u016f \u010di l\u00e9\u010dbu nemocn\u00fdch rakovinou. Jsme mj. partnerem organizace Linka bezpe\u010d\u00ed, v\u00fdro\u010dn\u00edch ocen\u011bn\u00ed TOP \u017dENY \u010cESKA \u010di charitativn\u00edho projektu Movember. Tyto a dal\u0161\u00ed organizace a projekty podporujeme bu\u010f p\u0159\u00edmo prost\u0159ednictv\u00edm finan\u010dn\u00edch dar\u016f \u010di poskytnut\u00edm na\u0161ich slu\u017eeb zdarma.<\/p>\n

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Roman Ray Straub,\u00a0<\/strong>Kongresov\u00e9 Centrum Praha:<\/strong><\/p>\n

Strategick\u00fd a inovativn\u00ed rozvoj s\u00a0c\u00edlem dlouhodob\u00e9 udr\u017eitelnosti a spokojenosti zam\u011bstnanc\u016f i klient\u016f, kter\u00fd je z\u00e1rove\u0148 spole\u010densky p\u0159\u00ednosn\u00fd, vid\u00edm jako nezbytnou sou\u010d\u00e1st ka\u017ed\u00e9 odpov\u011bdn\u00e9 firmy. V\u00a0Kongresov\u00e9m Centru Praha jsme v\u00a0r\u00e1mci pln\u011bn\u00ed Vize 2017-2020 vykro\u010dili pr\u00e1v\u011b t\u00edmto sm\u011brem. P\u0159i budov\u00e1n\u00ed modern\u00edho technologick\u00e9ho z\u00e1zem\u00ed, je\u017e zajist\u00ed zv\u00fd\u0161en\u00ed udr\u017eitelnosti a sn\u00ed\u017een\u00ed dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed, mysl\u00edme tak\u00e9 na blaho profesion\u00e1l\u016f, kte\u0159\u00ed v\u00a0prost\u0159ed\u00ed na\u0161ich prostor\u016f podn\u011bcuj\u00ed d\u016fle\u017eit\u00e9 v\u011bdeck\u00e9 diskuze v\u00a0\u010dasto kl\u00ed\u010dov\u00fdch ot\u00e1zk\u00e1ch pro lidstvo. Na\u0161e vize KCP je viz\u00ed pro dobro cel\u00e9 spole\u010dnosti.<\/p>\n

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Diana R\u00e1dl Rogerov\u00e1, Office Managing Partner of Deloitte:<\/strong><\/p>\n

\u201eSpole\u010densky odpov\u011bdn\u00e1 firma – CSR\u201c nen\u00ed o vypl\u00e1cen\u00ed pen\u011bz na hezky vypadaj\u00edc\u00ed projekty, ale o udr\u017eitelnosti a dlouhodobosti. Pro n\u00e1\u0161 byznys to znamen\u00e1, \u017ee v\u00fdsledky jsou stejn\u011b d\u016fle\u017eit\u00e9, jako cesta, kter\u00e1 k\u00a0nim vede. Odpov\u011bdnost se u n\u00e1s v\u00a0Deloitte projevuje v\u00a0tom, jak reportujeme finan\u010dn\u00ed v\u00fdsledky, d\u011bl\u00e1me obchodn\u00ed rozhodnut\u00ed i v\u00a0tom, \u017ee na\u0161i zam\u011bstnanci sd\u00edl\u00ed podobn\u00e9 hodnoty. Nejd\u016fle\u017eit\u011bj\u0161\u00ed ale z\u016fst\u00e1v\u00e1 odpov\u011bdnost v\u00a0procesu poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb klient\u016fm. Dlouhodob\u011b se v\u011bnujeme rozvoji zam\u011bstnanc\u016f tak, aby co nejl\u00e9pe sladili pracovn\u00ed a osobn\u00ed \u017eivot, zapojujeme se do komunitn\u00edch projekt\u016f a zintenziv\u0148ujeme podporu inovac\u00ed.<\/p>\n

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Eduard Pal\u00ed\u0161ek, CEO, Siemens, s.r.o.:<\/strong><\/p>\n

Odpov\u011bdnost tvo\u0159\u00ed z\u00e1klad na\u0161\u00ed firemn\u00ed filozofie. V ka\u017edodenn\u00ed praxi to znamen\u00e1, \u017ee n\u00e1m velmi z\u00e1le\u017e\u00ed na tom, aby na\u0161e vztahy se z\u00e1kazn\u00edky, zam\u011bstnanci a celou spole\u010dnost\u00ed byly transparentn\u00ed, f\u00e9rov\u00e9 a dlouhodob\u00e9.<\/p>\n

Zav\u00e1zali jsme se do roku 2030 b\u00fdt CO2 neutr\u00e1ln\u00ed a k vyu\u017e\u00edv\u00e1n\u00ed na\u0161ich modern\u00edch technologi\u00ed, kter\u00e9 sni\u017euj\u00ed emise CO2, motivujeme i na\u0161e z\u00e1kazn\u00edky. V\u011b\u0159\u00edme, \u017ee na\u0161e digit\u00e1ln\u00ed \u0159e\u0161en\u00ed mohou pomoci \u010desk\u00fdm firm\u00e1m d\u00e1le zv\u00fd\u0161it produktivitu, kter\u00e1 je z\u00e1kladem dlouhodob\u00e9 prosperity \u010desk\u00e9 ekonomiky. D\u00edky na\u0161im chytr\u00fdm technologi\u00edm se z \u010desk\u00fdch m\u011bst a obc\u00ed st\u00e1vaj\u00ed bezpe\u010dn\u00e1 m\u00edsta, kde je p\u0159\u00edjemn\u00e9 \u017e\u00edt, rozv\u00edjet se a pracovat.<\/p>\n

Provozujeme chr\u00e1n\u011bnou d\u00edlnu, m\u00e1me rozs\u00e1hl\u00e9 programy bezpe\u010dnosti pr\u00e1ce a zdrav\u00e9ho \u017eivotn\u00edho stylu. Zam\u011bstnanci Siemens se mohou v pracovn\u00ed dob\u011b v\u011bnovat dobrovolnictv\u00ed, podporujeme neziskov\u00e9 organizace, v r\u00e1mci programu Restart@Siemens pom\u00e1h\u00e1me lidem bez domova. To, jak d\u011bl\u00e1me byznys je pro n\u00e1s stejn\u011b d\u016fle\u017eit\u00e9, jako kolik ho d\u011bl\u00e1me.<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

Ing. Petr Milsk\u00fd, \u0158editel Sales & Marketing Imperial Karlovy Vary a.s.:<\/strong><\/p>\n

Ve spole\u010dnosti Imperial Karlovy Vary, provozuj\u00edc\u00ed hotel Imperial a Spa Resort Sanssouci, vn\u00edm\u00e1me spole\u010denskou odpov\u011bdnost jako ned\u00edlnou sou\u010d\u00e1st sv\u011bta kolem n\u00e1s.<\/p>\n

Na\u0161\u00edm hlavn\u00edm posl\u00e1n\u00edm je navracet a rozv\u00edjet klient\u016fm s\u00edlu \u2013 a\u0165 ji\u017e fyzickou, tak tak\u00e9 du\u0161evn\u00ed. Krom\u011b toho v\u0161ak chceme b\u00fdt prosp\u011bn\u00ed i sv\u00e9mu okol\u00ed. V\u00a0r\u00e1mci dobrovoln\u00fdch aktivit je pro n\u00e1s silnou my\u0161lenkou sport. Sport jako aktivita, kter\u00e1 m\u00e1 v\u00e9st k\u00a0zdrav\u00e9mu \u017eivotn\u00edmu stylu, cti\u017e\u00e1dosti a upevn\u011bn\u00ed smyslu pro fair play\u2026<\/p>\n

Jsme velmi r\u00e1di, \u017ee takt\u00e9\u017e m\u016f\u017eeme tro\u0161ku p\u0159isp\u011bt a dlouhodob\u011b podporovat Sportovn\u00ed klub voz\u00ed\u010dk\u00e1\u0159\u016f Sharks Karlovy Vary nebo hokejisty HC Energie Karlovy Vary. Takt\u00e9\u017e jsme hrd\u00ed, \u017ee jsme se stali ofici\u00e1ln\u00ed dodavatelem \u010cesk\u00e9ho olympijsk\u00e9ho t\u00fdmu pro obdob\u00ed 2017 \u2013 2020.<\/p>\n

 <\/p>\n

Zodpov\u011bdn\u00e1 firma by se m\u011bla soust\u0159edit nejen na vytv\u00e1\u0159en\u00ed zisku, ale tak\u00e9 na budoucnost \u2013\u00a0sledovat nejmodern\u011bj\u0161\u00ed technologie v oboru, zvy\u0161ovat kvalitu \u017eivota klient\u016f, zam\u011bstnanc\u016f i cel\u00e9 spole\u010dnosti. Takhle n\u011bjak to v\u017edycky \u0159\u00edkaj\u00ed v\u0161echny\u00a0 zodpov\u011bdn\u00e9 firmy . Jen\u017ee jak je to ve skute\u010dnosti? Mnoh\u00e9 \u201ezodpov\u011bdn\u00e9\u201c firmy tla\u010d\u00ed klamavou reklamu ji\u017e do d\u011bt\u00ed \u00fatl\u00e9ho v\u011bku, Automobilky uv\u00e1d\u011bj\u00ed ni\u017e\u0161\u00ed spot\u0159ebu, Agenti poji\u0161\u0165oven uzav\u00edraj\u00ed \u201ev\u00fdhodn\u00e9\u201c pojistky, Mobiln\u00ed oper\u00e1to\u0159i uzav\u00edraj\u00ed smlouvy tak, \u017ee se z nich nelze vymanit.. Prost\u011b mnoh\u00e9 r\u00e1doby \u201ezodpov\u011bdn\u00e9\u201c firmy \u010dasto d\u011blaj\u00ed v\u011bci, kter\u00e9 zodpov\u011bdn\u00e9 v\u016fbec nejsou.Tak\u017ee co je podle mne zodpov\u011bdn\u00e1 firma? Ta, kter\u00e1 za \u017e\u00e1dn\u00fdch okolnost\u00ed<\/em> nefixluje<\/em>. Nepodv\u00e1d\u00ed klienty, zam\u011bstnance, ani spole\u010dnost. Prost\u011b v\u017edycky hraje f\u00e9r.<\/p>\n

 <\/p>\n

ing .Kamila Ma\u0161kov\u00e1, jednatelka, IFM ELECTRONIC, spol. s r.o.<\/strong><\/h4>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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