{"id":893,"date":"2017-09-29T00:10:01","date_gmt":"2017-09-28T22:10:01","guid":{"rendered":"https:\/\/emagazin.plus\/?p=893"},"modified":"2020-03-27T15:12:49","modified_gmt":"2020-03-27T14:12:49","slug":"kommunikation-soziale-medien","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/kommunikation-soziale-medien\/","title":{"rendered":"Soci\u00e1ln\u00ed m\u00e9dia m\u011bn\u00ed intern\u00ed komunikaci"},"content":{"rendered":"<figure id=\"attachment_900\" aria-describedby=\"caption-attachment-900\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-900\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_HOPPE.png\" alt=\"\" width=\"250\" height=\"239\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_HOPPE.png 508w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_HOPPE-300x286.png 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-900\" class=\"wp-caption-text\">Gabriela Hoppe<\/figcaption><\/figure>\n<h6>Gabriela Hoppe, Executive Director,\u00a0IB Grant Thornton Consulting:<\/h6>\n<p>Soci\u00e1ln\u00ed m\u00e9dia jsou dnes ji\u017e ned\u00edlnou sou\u010d\u00e1st\u00ed intern\u00ed komunikace nap\u0159\u00ed\u010d celou spole\u010dnost\u00ed Grant Thornton. Jejich vyu\u017eit\u00ed m\u00e1 pozitivn\u00ed vliv na motivaci a zapojen\u00ed zam\u011bstnanc\u016f do firemn\u00edho d\u011bn\u00ed, co\u017e j\u00e1 osobn\u011b pova\u017euji za nejv\u011bt\u0161\u00ed p\u0159\u00ednos. Pou\u017e\u00edv\u00e1me hlavn\u011b Facebook, kter\u00fd v\u00a0na\u0161em p\u0159\u00edpad\u011b slou\u017e\u00ed k posilov\u00e1n\u00ed firemn\u00ed identity a loajality na\u0161ich zam\u011bstnanc\u016f. Upozor\u0148ujeme na chystan\u00e9 i prob\u011bhl\u00e9 akce nebo na zm\u00ednky o Grant Thornton v\u00a0m\u00e9di\u00edch. Prost\u0159ednictv\u00edm Facebooku tak\u00e9 zveme na semin\u00e1\u0159e a p\u0159edn\u00e1\u0161ky, kter\u00e9 po\u0159\u00e1d\u00e1me. Vyu\u017e\u00edv\u00e1me ho tak\u00e9 pro zve\u0159ej\u0148ov\u00e1n\u00ed voln\u00fdch pozic. Vedle toho m\u00e1 ka\u017ed\u00e1 n\u00e1rodn\u00ed pobo\u010dka sv\u016fj vlastn\u00ed YouTube kan\u00e1l, kde m\u016f\u017eeme sledovat, \u010d\u00edm se kolegov\u00e9 v\u00a0zahrani\u010d\u00ed zab\u00fdvaj\u00ed. Aktu\u00e1ln\u011b p\u0159ipravujeme n\u011bkolik vide\u00ed i pro \u010deskou verzi. Na individu\u00e1ln\u00ed \u00farovni pou\u017e\u00edv\u00e1me samoz\u0159ejm\u011b LinkedIn.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_899\" aria-describedby=\"caption-attachment-899\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-899\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_SCHMELZER.png\" alt=\"\" width=\"250\" height=\"226\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_SCHMELZER.png 545w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_SCHMELZER-300x271.png 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-899\" class=\"wp-caption-text\">Morten Schmelzer<\/figcaption><\/figure>\n<h6>Morten Schmelzer, Managing Director,\u00a0MRstudios:<\/h6>\n<p>Pro n\u00e1s jako mladou firmu, kter\u00e1 p\u016fsob\u00ed v\u00a0oblasti digit\u00e1ln\u00ed transformace pro v\u00fdrobu stroj\u016f a za\u0159\u00edzen\u00ed, je samoz\u0159ejmost\u00ed, \u017ee jsme do sv\u00fdch intern\u00edch proces\u016f aktivn\u011b integrovali soci\u00e1ln\u00ed m\u00e9dia. A nen\u00ed to jenom proto, abychom na\u0161im evropsk\u00fdm z\u00e1kazn\u00edk\u016fm uk\u00e1zali, co v\u0161echno je mo\u017en\u00e9. U intern\u00ed i extern\u00ed komunikace jsme se p\u0159i tom zam\u011b\u0159ili p\u0159edev\u0161\u00edm na LinkedIn, jeho\u017e v\u00fdznam jako\u017eto mezin\u00e1rodn\u00ed platformy st\u00e1le roste a kter\u00fd je nepostradateln\u00fd pr\u00e1v\u011b v\u00a0oblasti B2B. Za soci\u00e1ln\u00ed m\u00e9dium by p\u0159\u00edpadn\u011b bylo mo\u017en\u00e9 pova\u017eovat tak\u00e9 WhatsApp. Velk\u00e1 \u010d\u00e1st neform\u00e1ln\u00ed, intern\u00ed komunikace na\u0161eho t\u00fdmu prob\u00edh\u00e1 prost\u0159ednictv\u00edm r\u016fzn\u00fdch skupin na t\u00e9to platform\u011b.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_897\" aria-describedby=\"caption-attachment-897\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-897\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_DELOITTE.png\" alt=\"\" width=\"250\" height=\"246\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_DELOITTE.png 501w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_DELOITTE-300x295.png 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-897\" class=\"wp-caption-text\">Jan Vy\u0161ehradsk\u00fd<\/figcaption><\/figure>\n<h6>Jan Vy\u0161ehradsk\u00fd, Senior Manager Internal Communications,\u00a0Deloitte:<\/h6>\n<p>Pozitivn\u00ed vliv soci\u00e1ln\u00edch s\u00edt\u00ed na vnit\u0159n\u00ed procesy je nesporn\u00fd, i kdy\u017e proces implementace je n\u00e1ro\u010dnou a st\u011b\u017eejn\u00ed \u010d\u00e1st\u00ed cel\u00e9 realizace. Vytvo\u0159it soci\u00e1ln\u00ed s\u00ed\u0165 na m\u00edru sv\u00fdm pot\u0159eb\u00e1m a je\u0161t\u011b uvnit\u0159 firmy je v\u00fdhodn\u011bj\u0161\u00ed ne\u017e vyu\u017e\u00edvat mo\u017enosti nab\u00edzen\u00e9 na trhu. Co je d\u016fle\u017eit\u00e9? Vytrvat! Jedin\u011b tak m\u016f\u017eete s\u00ed\u0165 plnit p\u0159esn\u011b zac\u00edlen\u00fdm obsahem a na p\u0159\u00edsp\u011bvky zam\u011bstnanc\u016f aktivn\u011b reagovat. A t\u00edm p\u00e1dem danou soci\u00e1ln\u00ed s\u00ed\u0165 pou\u017e\u00edvat jako b\u011b\u017enou sou\u010d\u00e1st intern\u00ed komunikace. Jej\u00ed hlavn\u00ed benefit? Ve\u0161ker\u00fd obsah je ve\u0159ejn\u00fd, tak\u017ee nap\u0159\u00edklad st\u00ed\u017enosti jsou pod dohledem cel\u00e9 s\u00edt\u011b, a t\u00edm p\u00e1dem jsou \u0159e\u0161eny rychleji. \u0158e\u0161en\u00ed je nav\u00edc pops\u00e1no pro v\u0161echny, tak\u017ee v jedn\u00e9 odpov\u011bdi dok\u00e1\u017eete zodpov\u011bd\u011bt i dal\u0161\u00ed podobn\u00e9 dotazy. Ve v\u00fdsledku se zam\u011bstnanci c\u00edt\u00ed b\u00fdt sou\u010d\u00e1st\u00ed dynamick\u00e9ho celku, kter\u00fd mohou aktivn\u011b ovliv\u0148ovat.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_898\" aria-describedby=\"caption-attachment-898\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-898\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_AXMANN.png\" alt=\"\" width=\"250\" height=\"249\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_AXMANN.png 496w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_AXMANN-150x150.png 150w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_AXMANN-300x300.png 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-898\" class=\"wp-caption-text\">Michael Axmann<\/figcaption><\/figure>\n<h6>Michael Axmann, Chief Financial Officer,\u00a0Siemens:<\/h6>\n<p>Doba, kdy firmy sv\u00e1 sd\u011blen\u00ed z\u00e1kazn\u00edk\u016fm, ve\u0159ejnosti i zam\u011bstnanc\u016fm mohly p\u0159ed\u00e1vat pouze prost\u0159ednictv\u00edm vlastn\u00edch, kontrolovan\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f, je pry\u010d. Dnes informujeme sebe, z\u00e1kazn\u00edky a kolegy p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed, a to s rostouc\u00ed tendenc\u00ed. V\u00edme o tom, a proto jsme v posledn\u00edch m\u011bs\u00edc\u00edch ud\u011blali v oblasti soci\u00e1ln\u00edch m\u00e9di\u00ed velk\u00fd pokrok. V\u00fdjimkou nen\u00ed ani intern\u00ed komunikace: Siemens provozuje vlastn\u00ed intern\u00ed soci\u00e1ln\u00ed s\u00ed\u0165, na n\u00ed\u017e se zam\u011bstnanci mohou informovat a vym\u011b\u0148ovat si n\u00e1zory. Zve\u0159ej\u0148ujeme zde zpr\u00e1vy, kter\u00e9 m\u016f\u017ee kdokoli libovoln\u011b komentovat. Krom\u011b toho ka\u017ed\u00fd zam\u011bstnanec m\u016f\u017ee zah\u00e1jit diskuzi nebo polo\u017eit ot\u00e1zku. Komunikace mezi zam\u011bstnanci se tak st\u00e1v\u00e1 st\u00e1le v\u00edce dialogem, resp. otev\u0159enou diskuz\u00ed pro ka\u017ed\u00e9ho.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_906\" aria-describedby=\"caption-attachment-906\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-906\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_KUS.png\" alt=\"\" width=\"250\" height=\"235\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_KUS.png 521w, https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/UKULTUR_KUS-300x282.png 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-906\" class=\"wp-caption-text\">Ji\u0159\u00ed K\u016fs<\/figcaption><\/figure>\n<h6>Ji\u0159\u00ed K\u016fs, Nanospace:<\/h6>\n<p>Soci\u00e1ln\u00ed m\u00e9dia jsou od vzniku na\u0161\u00ed firmy jedn\u00edm ze z\u00e1kladn\u00edch pil\u00ed\u0159\u016f marketingu nanoSPACE. V\u016fbec od sam\u00e9ho za\u010d\u00e1tku se zam\u011b\u0159ujeme p\u0159edev\u0161\u00edm na on-line. Pou\u017e\u00edv\u00e1me aktivn\u011b facebook, twitter a instagram, p\u0159i\u010dem\u017e z facebooku se pro n\u00e1s stal i v\u00fdznamn\u00fd prodejn\u00ed kan\u00e1l. P\u0159es soci\u00e1ln\u00ed m\u00e9dia oslovujeme c\u00edlov\u00e9 skupiny z\u00e1kazn\u00edk\u016f, ale z\u00e1rove\u0148 vytv\u00e1\u0159\u00edme i komunitu fanou\u0161k\u016f nanotechnologi\u00ed. Hrav\u00fdm a srozumiteln\u00fdm zp\u016fsobem denn\u011b informujeme o novink\u00e1ch a zaj\u00edmavostech. Diskutujeme, rad\u00edme a edukujeme. Soci\u00e1ln\u00ed m\u00e9dia nepou\u017e\u00edv\u00e1me ve smyslu kan\u00e1lu pro p\u0159\u00edmou intern\u00ed komunikaci lid\u00ed ve firm\u011b. Jejich vliv je nep\u0159\u00edm\u00fd v podob\u011b sou\u010dasn\u00e9ho on-line sledov\u00e1n\u00ed t\u00e9mat a dotaz\u016f, kter\u00e9 se objevuj\u00ed v diskusn\u00edch p\u0159\u00edsp\u011bvc\u00edch u na\u0161ich post\u016f. N\u00e1sledn\u00e1 intern\u00ed komunikace se t\u00edm zjednodu\u0161uje a zrychluje, je mo\u017en\u00e9 p\u0159esko\u010dit krok informov\u00e1n\u00ed ostatn\u00edch o tom, co se d\u011bje, a hledat okam\u017eit\u011b odpov\u011b\u010f nebo \u0159e\u0161en\u00ed.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Soci\u00e1ln\u00ed m\u00e9dia jsou dnes ji\u017e ned\u00edlnou sou\u010d\u00e1st\u00ed intern\u00ed komunikace nap\u0159\u00ed\u010d celou spole\u010dnost\u00ed Grant Thornton.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[42,40],"tags":[48,156],"class_list":["post-893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-042017","category-unternehmenskulturfiremni-kultura","tag-social-media","tag-unternehmenskultur"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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