{"id":936,"date":"2017-09-29T03:00:23","date_gmt":"2017-09-29T01:00:23","guid":{"rendered":"https:\/\/emagazin.plus\/?p=936"},"modified":"2020-03-26T14:52:53","modified_gmt":"2020-03-26T13:52:53","slug":"harald-hoelzl-bmw-tschechien","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/","title":{"rendered":"Problematika \u201eslepice, nebo vejce\u201c v \u010cesk\u00e9 republice"},"content":{"rendered":"

Rozhovor s Haraldem H\u00f6lzlem, general managerer BMW Grouop \u010cesk\u00e1 republika<\/strong><\/p>\n

Z\u00e1kladem jeho kari\u00e9ry jsou t\u0159i p\u00edsmena. Raku\u0161an Harald H\u00f6lzl je t\u011blem i du\u0161\u00ed \u201eBMW \u010dlov\u011bk\u201c. \u0160\u00e9f BMW Group v \u010cesk\u00e9 republice od roku 2014 bydl\u00ed se svou partnerkou a \u0161estiletou dcerou v Praze. V rozhovoru mluv\u00ed o emoc\u00edch a rozhodov\u00e1n\u00ed, o dieselu a elektromobilit\u011b v \u010cesku, o startupistech, kte\u0159\u00ed vyr\u00e1b\u011bj\u00ed automobily, o carsharingu a samoz\u0159ejm\u011b tak\u00e9 o pr\u00e1v\u011b p\u0159edstaven\u00e9 vizi BMW.<\/em><\/p>\n

 <\/strong><\/p>\n

Pane H\u00f6lzle, pr\u00e1v\u011b jste se vr\u00e1til z dovolen\u00e9 v Chorvatsku, kde m\u00e1te d\u016fm. Kter\u00e9 BMW v\u00e1s tam dovezlo?<\/strong><\/p>\n

BMW X5 M50D M-Performance. A to samoz\u0159ejm\u011b jednak kv\u016fli tomu, \u017ee je to skv\u011bl\u00e9 auto, ale tak\u00e9 kv\u016fli jeho ta\u017en\u00e9mu za\u0159\u00edzen\u00ed. Abych si mohl do Chorvatska odv\u00e9zt plachetnici.<\/p>\n

 <\/strong>A kter\u00e9 je jinak va\u0161e obl\u00edben\u00e9 auto?<\/strong><\/p>\n

\u0158ekl bych, \u017ee pr\u00e1v\u011b X5. Prost\u011b sportovn\u00ed a z\u00e1rove\u0148 SUV, je tam dost m\u00edsta. Nerad bych u\u017e te\u010f, ve sv\u00fdch 41 letech, zd\u016fraz\u0148oval zv\u00fd\u0161enou pozici sedadel, ale m\u00edt dobr\u00fd v\u00fdhled je bezesporu v\u00fdhoda.<\/p>\n

Jak bude za 12 let jezdit z m\u00edsta A do m\u00edsta B va\u0161e dcera?<\/strong><\/p>\n

U\u017e jsem j\u00ed to jednou vysv\u011btloval. Hodn\u011b lid\u00ed m\u00e1 obavy, kdy\u017e se o tom mluv\u00ed. Ano, p\u0159es mobil se objedn\u00e1 pln\u011b automatick\u00e9 auto, kter\u00e9 p\u0159ijede a odveze dceru do \u0161koly. N\u011bkte\u0159\u00ed se toho d\u011bs\u00ed, ale to je budoucnost. J\u00ed se to ka\u017edop\u00e1dn\u011b l\u00edbilo. Moje dcera u\u017e tak\u00e9 vyr\u016fst\u00e1 s elektromobilem. Moje partnerka jezd\u00ed s i3. To je pro mou dceru b\u011b\u017en\u00fd dopravn\u00ed prost\u0159edek. P\u0159esto se mi sm\u011bje, kdy\u017e ob\u010das o v\u00edkendu nastartuji M3.<\/p>\n

Jak se da\u0159\u00ed BMW v \u010cesk\u00e9 republice?<\/strong><\/p>\n

Jsme na vynikaj\u00edc\u00ed cest\u011b. Rosteme rychleji ne\u017e trh, a to u v\u0161ech zna\u010dek, BMW, motorky, MINI, BMW i a M. V porovn\u00e1n\u00ed s lo\u0148skem vykazujeme nyn\u00ed pololetn\u011b r\u016fst o 15,5 procenta, loni to bylo 7,7 procenta. V\u00fdrazn\u011b jsme tedy zrychlili a jsme velice optimisti\u010dt\u00ed.<\/p>\n

Pr\u00e1v\u011b optimismus je ale v automobilov\u00e9 bran\u017ei v N\u011bmecku moment\u00e1ln\u011b v \u00fatlumu. Hodn\u011b nahlas se diskutuje o naftov\u00fdch motorech. Poci\u0165ujete, \u017ee tahle diskuze ovliv\u0148uje i \u010cesko?<\/strong><\/p>\n

Ne, v\u016fbec ne. Poci\u0165ujeme sice zna\u010dn\u00fd z\u00e1jem o benz\u00ednov\u00e1 auta, te\u010f p\u0159edev\u0161\u00edm u na\u0161\u00ed nov\u00e9 \u0159ady 5. To je ale sp\u00ed\u0161e spojeno se samotn\u00fdm motorem, proto\u017ee 40i m\u00e1 zkr\u00e1tka vynikaj\u00edc\u00ed j\u00edzdn\u00ed vlastnosti, spot\u0159ebu a dynamiku. V \u010cesku nepozorujeme \u017e\u00e1dn\u00fd trend \u00fastupu od dieselu na z\u00e1klad\u011b diskuze v m\u00e9di\u00edch v N\u011bmecku, Rakousku a ostatn\u00edch zem\u00edch. Na\u0161e prodeje naftov\u00fdch aut jsou stabiln\u00ed.<\/p>\n

\"\"
Zdroj: Tom\u00e1\u0161 \u017delezn\u00fd<\/figcaption><\/figure>\n

 <\/strong>Nen\u00ed tedy \u017e\u00e1dn\u00fd d\u016fvod upustit od dieselu?<\/strong><\/p>\n

Ne, naftov\u00fd motor v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed CO2<\/sub> a bez modern\u00edch dieselov\u00fdch technologi\u00ed, kter\u00e9 m\u00e1me v BMW, bychom nemohli dos\u00e1hnout emisn\u00edch c\u00edl\u016f. V tomto ohledu jsem rozhodn\u011b proti znerv\u00f3z\u0148ov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f i proti odlo\u017een\u00ed dieselov\u00e9ho motoru do kouta, kam nepat\u0159\u00ed.<\/p>\n

 <\/strong>Pot\u0159ebuje n\u011bmeck\u00e1 automobilov\u00e1 bran\u017ee zm\u011bnu kultury, jak to po\u017eadoval \u0161\u00e9f n\u011bmeck\u00e9ho Svazu automobilov\u00e9ho pr\u016fmyslu VDA Matthias Wissmann?<\/strong><\/p>\n

Vykl\u00e1d\u00e1me karty poctiv\u011b na st\u016fl a v\u017edy jsme v t\u00e9to v\u011bci zauj\u00edmali jasn\u00fd postoj. Od roku 1995 se n\u00e1m poda\u0159ilo sn\u00ed\u017eit emise CO2 <\/sub>u v\u0161ech model\u016f v <\/sub>pr\u016fm\u011bru o v\u00edce ne\u017e 40 procent. Proto dosahujeme v nez\u00e1visl\u00fdch srovn\u00e1n\u00edch nejni\u017e\u0161\u00edch emis\u00ed a odli\u0161ujeme se od konkurence vysp\u011blou technikou.<\/p>\n

Jak bude vypadat BMW budoucnosti a jak\u00fd bude m\u00edt pohon?<\/strong><\/p>\n

BMW budoucnosti bude m\u00edt r\u016fzn\u00e9 pohony. S jedn\u00edm druhem pohonu nelze \u010delit sou\u010dasn\u00fdm v\u00fdzv\u00e1m. Bude existovat spalovac\u00ed motor, elektromotor a hybridy. V roce 2025 budeme nab\u00edzet 25 elektrifikovan\u00fdch model\u016f, z toho 12 \u010dist\u011b elektrick\u00fdch. Na frankfurtsk\u00e9m autosalonu IAA jste mohli vid\u011bt koncept prvn\u00edho \u010dist\u011b elektrick\u00e9ho s\u00e9riov\u00e9ho MINI. Na trhu se objev\u00ed v roce 2019. X3 jako prvn\u00ed \u010dist\u011b elektrick\u00e9 SUV uvedeme na trh v roce 2020. A v sou\u010dasn\u00e9 dob\u011b p\u0159ipravujeme v\u0161echny tov\u00e1rny BMW Group na elektromobilitu. V budoucnu budeme schopni vybavit ka\u017ed\u00fd model jak\u00fdmkoli pohonem.<\/p>\n

Zn\u00e1te trh BMW v N\u011bmecku, v Rakousku, v \u010cesku. \u010c\u00edm se li\u0161\u00ed \u010desk\u00fd trh a \u010desk\u00fd z\u00e1kazn\u00edk?<\/strong><\/p>\n

V \u010cesku je na\u0161e t\u011b\u017ei\u0161t\u011b ve v\u011bt\u0161\u00edch, dra\u017e\u0161\u00edch vozech ne\u017e v Rakousku nebo N\u011bmecku. Jsou to zejm\u00e9na modely X5, \u0159ada 5, \u0159ada 7 a tak\u00e9 v\u0161echny sportovn\u00ed vozy. Roste ale z\u00e1jem o segment men\u0161\u00edch vozidel, \u0159ady 1, 2 a MINI, co\u017e n\u00e1s velice t\u011b\u0161\u00ed. Souvis\u00ed to tak\u00e9 s na\u0161imi produkty financov\u00e1n\u00ed. D\u00edky tomu oslovujeme \u0161ir\u0161\u00ed c\u00edlovou skupinu.<\/p>\n

R\u00fdsuje se je\u0161t\u011b n\u011bjak\u00fd nov\u00fd trend v chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f?<\/strong><\/p>\n

Z\u00e1kazn\u00edk je st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed. P\u0159ich\u00e1z\u00ed k obchodn\u00edkovi velmi dob\u0159e p\u0159ipraven a je tak\u00e9 st\u00e1le kriti\u010dt\u011bj\u0161\u00ed, co se t\u00fd\u010de slu\u017eeb. Nap\u0159\u00edklad se nechce starat o to, kdy mus\u00ed jeho auto do servisu. To jsme vy\u0159e\u0161ili ji\u017e p\u0159ed n\u011bkolika lety odpov\u00eddaj\u00edc\u00edmi technologiemi, tak\u017ee se auto do servisu ozve samo pomoc\u00ed tzv. connected service a autosalonu hl\u00e1s\u00ed: \u201eZavolej z\u00e1kazn\u00edkovi, pot\u0159ebuje vym\u011bnit olej nebo zkontrolovat brzdy.\u201c A to je u\u017e samoz\u0159ejm\u011b velk\u00fd komfort. Digitalizujeme, a to ji\u017e \u0159adu let.<\/p>\n

A odbyt? Co se stane se s\u00edt\u00ed obchodn\u00edk\u016f v digit\u00e1ln\u00ed dob\u011b?<\/strong><\/p>\n

Prodejce bude st\u00e1le ve st\u0159edu d\u011bn\u00ed. Bez prodejce, kter\u00fd je v kontaktu se z\u00e1kazn\u00edkem a zodpov\u00edd\u00e1 i za servis, to nebude fungovat. Online obchody jsou sice st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed a st\u00e1le \u00fasp\u011b\u0161n\u011bj\u0161\u00ed, ale pro na\u0161i strategii je prodejce nepostradateln\u00fd. Bez lid\u00ed to nejde, to nen\u00ed zp\u016fsob, jak\u00fdm by firma BMW cht\u011bla d\u011blat prodej v budoucnosti.<\/p>\n

\"\"<\/p>\n

 <\/strong><\/p>\n

Digitalizace p\u0159edstavuje samoz\u0159ejm\u011b na jedn\u00e9 stran\u011b v\u00edce svobody, v\u00edce vlivu pro ka\u017ed\u00e9ho, to plat\u00ed pro v\u0161echny oblasti \u017eivota. Na druh\u00e9 stran\u011b znamen\u00e1 ztr\u00e1tu kontroly nad obrovsk\u00fdm mno\u017estv\u00edm osobn\u00edch dat. Jak si porad\u00ed BMW s t\u00edmto rozporem?<\/strong><\/p>\n

Transparentnost\u00ed. Zcela jednodu\u0161e. Z\u00e1kazn\u00edk mus\u00ed b\u00fdt st\u00e1le v pln\u00e9m rozsahu informov\u00e1n, kter\u00e1 data jsou kam p\u0159ed\u00e1v\u00e1na a za jak\u00fdm \u00fa\u010delem. A mus\u00ed s t\u00edm souhlasit. Na\u0161e vozy to umo\u017e\u0148uj\u00ed u\u017e dnes. Kdy\u017e nastoup\u00edm do nov\u00e9ho slu\u017eebn\u00edho vozu, objev\u00ed se po n\u011bkolika kilometrech na displeji ot\u00e1zka, zda chci sd\u00edlet data, nebo ne, a kter\u00e1. Mysl\u00edm si, \u017ee transparentnost zde zkr\u00e1tka p\u0159isp\u00edv\u00e1 k d\u016fv\u011b\u0159e. A ta je u digitalizace nesm\u00edrn\u011b d\u016fle\u017eit\u00e1. Ji\u017e dnes shroma\u017e\u010fuj\u00ed vozy BMW informace o aktu\u00e1ln\u00edm stavu silnic. Daj\u00ed je k dispozici cloudu, kter\u00fd pak s p\u0159edstihem informuje dal\u0161\u00ed \u00fa\u010dastn\u00edky provozu, jak\u00e9 situace mohou na silnic\u00edch na sv\u00e9 trase o\u010dek\u00e1vat. To p\u0159in\u00e1\u0161\u00ed tak\u00e9 mnoho v\u00fdhod.<\/p>\n

Od roku 2014 jste gener\u00e1ln\u00edm mana\u017eerem BMW \u010cesk\u00e1 republika. Co pro v\u00e1s jako vrcholov\u00e9ho mana\u017eera bylo v t\u011bchto posledn\u00edch t\u0159ech letech nejv\u011bt\u0161\u00ed v\u00fdzvou?<\/strong><\/p>\n

V Praze jsme provedli velkou restrukturalizaci, a jak v\u0161ichni v\u00edme, je velkou v\u00fdzvou naj\u00edt dobr\u00e9 zam\u011bstnance. Kvalitn\u00ed zdroje jsou na \u010desk\u00e9m trhu vz\u00e1cn\u00e9. Jsme r\u00e1di, \u017ee p\u0159i v\u0161ech na\u0161ich n\u00e1borech nach\u00e1z\u00edme mlad\u00e9, ambici\u00f3zn\u00ed lidi. Na budoucnost jsme velmi dob\u0159e p\u0159ipraveni, ale na m\u00edstn\u00edm trhu se u\u017e nab\u00eddka pracovn\u00edch sil hodn\u011b zten\u010duje.<\/p>\n

R\u00fdsuj\u00ed se z va\u0161eho pohledu nov\u00e9 formy veden\u00ed?<\/strong><\/p>\n

\u010c\u00edm je \u010dlov\u011bk autenti\u010dt\u011bj\u0161\u00ed, t\u00edm l\u00e9pe. Nem\u00e1 smysl osvojovat si n\u011bjak\u00e9 styly veden\u00ed. Kdy\u017e je leader takov\u00fd, jak\u00fd norm\u00e1ln\u011b je, je to v\u011bt\u0161inou nejlep\u0161\u00ed zp\u016fsob, jak v\u00e9st t\u00fdm. P\u0159\u00edmo\u010da\u0159e, pragmaticky.<\/p>\n

Mohou vrcholov\u00ed mana\u017ee\u0159i uk\u00e1zat slabiny? A jak\u00e9 m\u00e1te vy?<\/strong><\/p>\n

To je jako u p\u0159ij\u00edmac\u00edho pohovoru. \ud83d\ude42<\/p>\n

Douf\u00e1m, \u017ee ne tak nep\u0159\u00edjemn\u00e9. N\u00e1s zaj\u00edm\u00e1 \u010dlov\u011bk, kter\u00fd za autem stoj\u00ed. \ud83d\ude42<\/strong><\/p>\n

Samoz\u0159ejm\u011b, \u017ee mana\u017ee\u0159i mohou uk\u00e1zat slab\u00e9 str\u00e1nky. To pat\u0159\u00ed k autenticit\u011b. A jsem p\u0159esv\u011bd\u010den, \u017ee spolupracovn\u00edci to cht\u011bj\u00ed tak\u00e9. Cht\u011bj\u00ed \u010dlov\u011bka s emocemi, kter\u00fd trp\u00ed, kdy\u017e se n\u011bkdy n\u011bco neda\u0159\u00ed, a projevuje radost, kdy\u017e v\u0161echno b\u011b\u017e\u00ed dob\u0159e. \u010casto pot\u0159ebujeme emoce, aby se v\u011bci hnuly kup\u0159edu, abychom u\u010dinili spr\u00e1vn\u00e1 rozhodnut\u00ed.<\/p>\n

Tak\u017ee tak\u00e9 n\u011bkdy d\u011bl\u00e1te intuitivn\u00ed rozhodnut\u00ed?<\/strong><\/p>\n

Ano, intuice je pro m\u011b velice d\u016fle\u017eit\u00e1.<\/p>\n

Te\u010f se hodn\u011b rozj\u00ed\u017ed\u00ed v\u00fdvoj pohonu. Co se t\u00fd\u010de elektrifikovan\u00fdch aut, dala si automobilka BMW ve sv\u00e9 strategii pro rok 2017 za c\u00edl 100 000 prodan\u00fdch voz\u016f. M\u00e1te tady v \u010cesku n\u011bjak\u00fd konkr\u00e9tn\u00ed \u201ee-c\u00edl\u201c?<\/strong><\/p>\n

\u010cesk\u00e1 republika jako jedna z m\u00e1la zem\u00ed v Evrop\u011b neposkytuje ob\u010dan\u016fm na n\u00e1kup elektromobil\u016f nebo hybrid\u016f \u017e\u00e1dn\u00e9 finan\u010dn\u00ed pob\u00eddky. \u017d\u00e1dn\u00e9 v\u00fdhody pro soukrom\u00e9 z\u00e1kazn\u00edky, \u017e\u00e1dn\u00e9 v\u00fdhody pro firemn\u00ed vozy, jako je tomu ve velk\u00e9 m\u00ed\u0159e nap\u0159\u00edklad v Rakousku. A to by pomohlo o n\u011bco sn\u00ed\u017eit vstupn\u00ed bari\u00e9ru pro mnoh\u00e9 lidi a tak\u00e9 o\u017eivit trh s elektromobilitou v \u010cesku. To je velk\u00e1 \u0161koda. Neexistuj\u00ed tu ani \u017e\u00e1dn\u00e9 st\u0159edn\u011bdob\u00e9 vl\u00e1dn\u00ed iniciativy.<\/p>\n

Firma BMW projevila velkou odvahu, kdy\u017e ji\u017e v roce 2013 p\u0159i\u0161la na trh s i3, tedy s kompletn\u011b elektrifikovan\u00fdm autem. Kolik i3 jste dosud v \u010cesku prodali?<\/strong><\/p>\n

Ve sv\u00e9 kategorii v segmentu pr\u00e9miov\u00fdch voz\u016f je i3 sv\u011btov\u00fdm bestsellerem, a tak\u00e9 v \u010cesku slav\u00edme s t\u00edmto autem velk\u00e9 \u00fasp\u011bchy. Od roku 2013 jsme zde celkem prodali v\u00edce ne\u017e 300 voz\u016f. Celosv\u011btov\u011b jsme na dobr\u00e9 cest\u011b p\u0159ekonat hranici 100 000 prodan\u00fdch elektrifikovan\u00fdch voz\u016f.<\/p>\n

V roce 2021 se m\u00e1 objevit na trhu konkurent Tesly BMW iNext. Jak\u00fd v\u00fdznam maj\u00ed ve strategii BMW megatrendy elektromobilita a autonomn\u00ed \u0159\u00edzen\u00ed?<\/strong><\/p>\n

Pro rok 2021 jsme ozn\u00e1mili BMW iNEXT. Bude to na\u0161e dal\u0161\u00ed inova\u010dn\u00ed vozidlo s elektrick\u00fdm pohonem a vysoce automatizovan\u00e9. Na autosalonu ve Frankfurtu jsme p\u0159edstavili model BMW i Vision Dynamics, kde je u\u017e te\u010f z\u0159ejm\u00e9, jak by mohla vypadat budoucnost elektromobil\u016f. Koncept i Vision Dynamics je mezi modely i3 a i8, vypad\u00e1 jako \u010dty\u0159dve\u0159ov\u00e9 kup\u00e9, dynamick\u00e9, ale tak\u00e9 praktick\u00e9. Dojezd 600 km a zrychlen\u00ed na 100 km\/h za 4 sekundy \u2013 to je jin\u00e1 \u00farove\u0148 e-mobility.<\/p>\n

\"\"
Zdroj: Tom\u00e1\u0161 \u017delezn\u00fd<\/figcaption><\/figure>\n

 <\/strong>Jak se do t\u00e9 doby mus\u00ed zm\u011bnit infrastruktura nab\u00edjen\u00ed elektromobil\u016f?<\/strong><\/p>\n

Infrastruktura nab\u00edjec\u00edch stanic mus\u00ed b\u00fdt budov\u00e1na ve spolupr\u00e1ci s obcemi a zam\u011bstnavateli. To je t\u0159eba zvl\u00e1dnout spole\u010dn\u011b. V N\u011bmecku nebo USA se investuj\u00ed miliardy do roz\u0161\u00ed\u0159en\u00ed t\u00e9to infrastruktury. Tak tomu mus\u00ed b\u00fdt i v ostatn\u00edch zem\u00edch. Bude to z\u0159ejm\u011b trvat del\u0161\u00ed dobu, ale ur\u010dit\u011b to p\u0159ijde, a je jedno, zda infrastrukturu daj\u00ed k dispozici obce, zam\u011bstnavatel\u00e9 nebo pr\u016fmysl. My tady v na\u0161\u00ed gar\u00e1\u017ei m\u00e1me nap\u0159\u00edklad \u010dty\u0159i nab\u00edjec\u00ed stanice, sv\u00e1 auta si \u00fapln\u011b jednodu\u0161e m\u016f\u017eete nab\u00edt, kdy\u017e jste v kancel\u00e1\u0159i.<\/p>\n

M\u00e1te jako odbyt tak\u00e9 mo\u017enost n\u011bco ovlivnit?<\/strong><\/p>\n

Skupina BMW spolupracuje v Evrop\u011b na zlep\u0161en\u00ed infrastruktury nab\u00edjen\u00ed s dodavateli energie. V \u010cesku nap\u0159\u00edklad s firmami PRE a \u010cEZ. Ale v \u010cesku jde u elektromobil\u016f a nab\u00edjec\u00ed infrastruktury tak trochu o ot\u00e1zku \u201eCo bylo d\u0159\u00edv: slepice, nebo vejce?\u201c<\/p>\n

\u010cesk\u00e9 policii jste mimo jin\u00e9 dali k dispozici jeden\u00e1ct i3. M\u00e1te n\u011bjakou pozitivn\u00ed zp\u011btnou vazbu?<\/strong><\/p>\n

Nejen od policie, tak\u00e9 od obc\u00ed, kter\u00e9 pou\u017e\u00edvaj\u00ed tyto i3. Hl\u00e1s\u00ed, jak jsou policist\u00e9 hrd\u00ed na sv\u00e1 i3 a \u017ee zanech\u00e1vaj\u00ed velmi dobr\u00fd dojem tak\u00e9 u ob\u010dan\u016f. Pro n\u00e1s je cel\u00fd projekt obrovsk\u00fdm \u00fasp\u011bchem a budeme ho d\u00e1le roz\u0161i\u0159ovat.<\/p>\n

Vy s\u00e1m j\u00edzdu autem milujete. Znamen\u00e1 autonomn\u00ed \u0159\u00edzen\u00ed konec radosti z \u0159\u00edzen\u00ed? \u2026<\/strong><\/p>\n

V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b. J\u00e1 \u010dasto jezd\u00edm modelem \u0159ady 7 a ten u\u017e m\u00e1 tak\u00e9 mnoho poloautonomn\u00edch syst\u00e9m\u016f. To ale v\u016fbec neub\u00edr\u00e1 na pot\u011b\u0161en\u00ed z j\u00edzdy, naopak. V\u0161echny tyto syst\u00e9my zvy\u0161uj\u00ed bezpe\u010dnost a komfort \u0159idi\u010de v b\u011b\u017en\u00e9m provozu. Ale radost z \u0159\u00edzen\u00ed je u BMW st\u00e1le st\u0159edem pozornosti: M\u016f\u017eete tedy v\u0161echno vypnout, a tak tomu bude i v budoucnu.<\/p>\n

Do jak\u00e9 m\u00edry dojde podle va\u0161eho n\u00e1zoru k diverzifikaci bran\u017ee s p\u0159\u00edchodem nov\u00e9 konkurence? M\u00e1m na mysli startupy, kter\u00e9 po roce v\u00fdvoje p\u0159ijdou na trh s nov\u00fdm elektromobilem.<\/strong><\/p>\n

O t\u011bchto startupech, kter\u00e9 cht\u011bj\u00ed p\u0159ij\u00edt na trh s autonomn\u00edmi, poloautonomn\u00edmi elektrifikovan\u00fdmi vozy, se samoz\u0159ejm\u011b hodn\u011b mluv\u00ed. Skupina BMW existuje u\u017e 101 let. Je pot\u0159eba m\u00edt hodn\u011b know-how a hodn\u011b zku\u0161enost\u00ed, abyste na tomto trhu obst\u00e1li tak dlouho a tak \u00fasp\u011b\u0161n\u011b. A domn\u00edv\u00e1m se, \u017ee pro startupy bude velmi, velmi obt\u00ed\u017en\u00e9 uchytit se v tomto sektoru. Velc\u00ed producenti jsou dominantn\u00ed a technologicky hodn\u011b vp\u0159edu. Patenty v oblasti autonomn\u00edho \u0159\u00edzen\u00ed poch\u00e1zej\u00ed z velk\u00e9 \u010d\u00e1sti od n\u011bmeck\u00fdch v\u00fdrobc\u016f. Pokud se za\u010d\u00edn\u00e1 od nuly, je podle m\u00e9ho n\u00e1zoru velmi obt\u00ed\u017en\u00e9 vyvinout vozidlo zral\u00e9 pro trh, kter\u00e9 by bylo ziskov\u00e9.<\/p>\n

 <\/p>\n

\"\"
Zdroj: Tom\u00e1\u0161 \u017delezn\u00fd<\/figcaption><\/figure>\n

 <\/p>\n

A je\u0161t\u011b jeden trend: carsharing neboli sd\u00edlen\u00ed aut. P\u0159edstavuje pro BMW sp\u00ed\u0161e ohro\u017een\u00ed odbytu, nebo velkou obchodn\u00ed p\u0159\u00edle\u017eitost?<\/strong><\/p>\n

Pro n\u00e1s je to obchodn\u00ed p\u0159\u00edle\u017eitost, v\u017edy\u0165 provozujeme velmi \u00fasp\u011b\u0161n\u011b platformu pro carsharing Drive Now, v USA se tato slu\u017eba jmenuje Reach Now. P\u016fsob\u00edme ve dvan\u00e1cti zem\u00edch a osmi m\u011bstech. Je to velice zaj\u00edmav\u00fd obchod, te\u010f i v budoucnu. Vozov\u00fd park BMW se zv\u011bt\u0161uje, Reach Now m\u011bla kr\u00e1tce po uveden\u00ed na trh ji\u017e 40 000 u\u017eivatel\u016f.<\/p>\n

Um\u00edte si vy osobn\u011b p\u0159edstavit, \u017ee u\u017e byste BMW nevlastnil, ale jenom sd\u00edlel s ostatn\u00edmi?<\/strong><\/p>\n

Jestli bych sv\u00e9 vlastn\u00ed auto sd\u00edlel s jin\u00fdmi? Ano! Auto pro denn\u00ed pot\u0159ebu, pro\u010d ne? Nep\u016fsobilo by mi \u017e\u00e1dn\u00e9 probl\u00e9my zapojit se do s\u00edt\u011b sd\u00edlen\u00fdch vozidel. B\u011bhem pracovn\u00edho t\u00fddne bych pak jezdil v i3, na slu\u017eebn\u00ed cesty vozem \u0159ady 7 a na v\u00edkendovou cestu do Chorvatska bych si zamluvil X5 s ta\u017en\u00fdm za\u0159\u00edzen\u00edm\u2026 V\u0161e p\u0159es mobiln\u00ed telefon a s pick-up servisem. To by bylo perfektn\u00ed.<\/p>\n

Pane H\u00f6lzle, d\u011bkuji v\u00e1m za rozhovor!<\/strong><\/p>\n

 <\/p>\n

Autor: Christian R\u00fchmkorf<\/p>\n

Zdroj \u00favodn\u00ed fotky: Tom\u00e1\u0161 \u017delezn\u00fd<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00e1kladem jeho kari\u00e9ry jsou t\u0159i p\u00edsmena. Raku\u0161an Harald H\u00f6lzl je t\u011blem i du\u0161\u00ed \u201eBMW \u010dlov\u011bk\u201c.<\/p>\n","protected":false},"author":1,"featured_media":954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,42],"tags":[43,171,172,173],"class_list":["post-936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-plus-042017","tag-carsharing","tag-elektroautos","tag-autonomes-fahren","tag-autoindustrie"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"\nInterview mit Harald H\u00f6lzl von der BMW Group Tschechien - Magazin Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Problematika \u201eslepice, nebo vejce\u201c v \u010cesk\u00e9 republice - Plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T01:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-26T13:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/HOLZL-UM-FIN-IMG_0049.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Plus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Plus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/\"},\"author\":{\"name\":\"Plus\",\"@id\":\"https:\/\/emagazin.plus\/#\/schema\/person\/37cd14efd2ba64045e168f219e9bd960\"},\"headline\":\"Problematika \u201eslepice, nebo vejce\u201c v \u010cesk\u00e9 republice\",\"datePublished\":\"2017-09-29T01:00:23+00:00\",\"dateModified\":\"2020-03-26T13:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/\"},\"wordCount\":4926,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/emagazin.plus\/#organization\"},\"image\":{\"@id\":\"https:\/\/emagazin.plus\/cz\/harald-hoelzl-bmw-tschechien\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emagazin.plus\/wp-content\/uploads\/2017\/09\/HOLZL-UM-FIN-IMG_0049.jpg\",\"keywords\":[\"Carsharing\",\"Elektro-Mobilit\u00e4t\",\"Autonomes Fahren\",\"Autoindustrie\"],\"articleSection\":[\"Rozhovor\",\"Automotive - 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