{"id":9810,"date":"2025-05-06T11:52:39","date_gmt":"2025-05-06T09:52:39","guid":{"rendered":"https:\/\/emagazin.plus\/?p=9810"},"modified":"2025-05-30T14:15:07","modified_gmt":"2025-05-30T12:15:07","slug":"viel-potenzial-am-markt-fuer-augenoptik","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/viel-potenzial-am-markt-fuer-augenoptik\/","title":{"rendered":"Velk\u00fd potenci\u00e1l na trhu s o\u010dn\u00ed optikou"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Von <strong>Gerit Schulze<\/strong> | Germany Trade &amp; Invest<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\" style=\"color:#009993\"><strong><em>\u010cesk\u00e1 republika je mal\u00fd, ale velmi zaj\u00edmav\u00fd rostouc\u00ed trh pro v\u00fdrobky o\u010dn\u00ed optiky. Konkurence je v\u0161ak velk\u00e1 a podnik\u00e1n\u00ed v\u016fbec nen\u00ed jednoduch\u00e9.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"209\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Brillentraeger-im-Vergleich.png\" alt=\"\" class=\"wp-image-9817\" style=\"width:946px;height:auto\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Brillentraeger-im-Vergleich.png 680w, https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Brillentraeger-im-Vergleich-300x92.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kupn\u00ed s\u00edla \u010desk\u00fdch spot\u0159ebitel\u016f od roku 2024 op\u011bt v\u00fdrazn\u011b roste. V prodejn\u00e1ch o\u010dn\u00ed optiky se to ov\u0161em zat\u00edm p\u0159\u00edli\u0161 neprojevuje. \u201eZ\u00e1kazn\u00edci jsou st\u00e1le velmi zdr\u017eenliv\u00ed,\u201c \u0159\u00edk\u00e1 Christoph Schlesiger, jednatel \u010desk\u00e9 pobo\u010dky firmy Fielmann.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento trend potvrzuje i Michael Hubensack, jednatel firmy Carl Zeiss v \u010cesk\u00e9 republice, Polsku a na Slovensku. \u201eI kdy\u017e celkov\u011b spot\u0159eba roste, o\u010dn\u00ed optiky to nepoci\u0165uj\u00ed. Za\u010d\u00edn\u00e1 boj o klesaj\u00edc\u00ed objem trhu.\u201c<br>Podle \u00fadaj\u016f Statista Market Insights prodej v\u00fdrobk\u016f z oblast\u00ed o\u010dn\u00ed optiky v \u010cesk\u00e9 republice v roce 2024 m\u00edrn\u011b poklesl na 557 milion\u016f eur. V p\u0159\u00ed\u0161t\u00edch letech odborn\u00edci o\u010dek\u00e1vaj\u00ed m\u00edrn\u00fd r\u016fst o 1-2 %.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\" style=\"color:#009993\"><strong><strong>Br\u00fdle nos\u00ed m\u00e9n\u011b lid\u00ed ne\u017e v N\u011bmecku<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle r\u016fzn\u00fdch zdroj\u016f nos\u00ed br\u00fdle p\u0159ibli\u017en\u011b 44 % \u010cech\u016f a dal\u0161\u00edch 9 % pou\u017e\u00edv\u00e1 kontaktn\u00ed \u010do\u010dky. V N\u011bmecku nos\u00ed br\u00fdle dv\u011b t\u0159etiny obyvatel. V \u010cesk\u00e9 republice nav\u00edc lid\u00e9 pou\u017e\u00edvaj\u00ed br\u00fdle d\u00e9le ne\u017e v N\u011bmecku. Podle Schlesigera jsou to t\u0159i a\u017e \u010dty\u0159i roky. Domn\u00edv\u00e1 se, \u017ee \u010dast\u011bj\u0161\u00ed v\u00fdm\u011bna br\u00fdl\u00ed by \u0161la podpo\u0159it osv\u011btou a marketingem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edl multifok\u00e1ln\u00edch br\u00fdl\u00ed v \u010cesku dosahuje 12-15 % a ve srovn\u00e1n\u00ed s N\u011bmeckem je m\u00e9n\u011b ne\u017e polovi\u010dn\u00ed. D\u016fvodem je jednak vy\u0161\u0161\u00ed cena a jednak to, \u017ee \u201e\u010de\u0161t\u00ed z\u00e1kazn\u00edci s nimi maj\u00ed \u0161patn\u00e9 zku\u0161enosti,\u201c vysv\u011btluje Schlesiger. Optici v minulosti prod\u00e1vali varifok\u00e1ln\u00ed br\u00fdle bez speci\u00e1ln\u00edho poradenstv\u00ed nebo mo\u017enosti vr\u00e1cen\u00ed a u mnoha z\u00e1kazn\u00edk\u016f to \u010dasto vedlo ke zklam\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od roku 2021 na \u010desk\u00e9m trhu p\u016fsob\u00ed firma Fielmann, kter\u00e1 s\u00eddl\u00ed v Hamburku. V \u010cesku chce nastavit nov\u00e9 standardy v kultu\u0159e slu\u017eeb. V sou\u010dasnosti tu m\u00e1 18 pobo\u010dek a m\u00e1 p\u0159ib\u00fdt dal\u0161\u00edch dvacet. Expanze v\u0161ak nar\u00e1\u017e\u00ed na ur\u010dit\u00e1 \u00faskal\u00ed, \u0159\u00edk\u00e1 Schlesinger. \u201eNa \u00fapravu interi\u00e9ru ka\u017ed\u00e9 pobo\u010dky pot\u0159ebujeme stavebn\u00ed povolen\u00ed. Vy\u0159\u00edzen\u00ed trv\u00e1 t\u0159i m\u011bs\u00edce i d\u00e9le.\u201c A\u017e po otev\u0159en\u00ed lze pobo\u010dku zaregistrovat jako zdravotnick\u00e9 st\u0159edisko a prov\u00e1d\u011bt o\u010dn\u00ed testy. \u201eMus\u00edme tedy otev\u0159\u00edt pobo\u010dku bez na\u0161\u00ed hlavn\u00ed \u010dinnosti,\u201c kritizuje Schlesinger.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"506\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Augenoptikketten.png\" alt=\"\" class=\"wp-image-9819\" style=\"width:1022px;height:auto\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Augenoptikketten.png 737w, https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Augenoptikketten-300x206.png 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Plus-2025_01_Analyse_Augenoptikketten-130x90.png 130w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-3 wp-block-paragraph\" style=\"color:#009993\"><strong><strong>Mezin\u00e1rodn\u00ed zna\u010dky na \u010desk\u00e9m trhu <\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u010desk\u00e9m trhu jsou dlouhodob\u011b zastoupeni v\u00fdznamn\u00ed sv\u011btov\u00ed v\u00fdrobci br\u00fdlov\u00fdch skel jako EssilorLuxottica, Carl Zeiss, Rodenstock nebo Hoya. Rodenstock m\u00e1 v Klatovech vlastn\u00ed v\u00fdrobn\u00ed z\u00e1vod, kter\u00fd neust\u00e1le roz\u0161i\u0159uje, nap\u0159\u00edklad vloni instaloval nov\u00e9 roboty. Deutsche Augenoptik AG (DAO) z B\u00e1denska-W\u00fcrttemberska zase v Doma\u017elic\u00edch brous\u00ed br\u00fdlov\u00e1 skla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nejv\u011bt\u0161\u00edch \u010desk\u00fdch v\u00fdrobc\u016f br\u00fdlov\u00fdch skel je Optika \u010civice z Pardubic. Siln\u00e9 postaven\u00ed na trhu m\u00e1 i slovensk\u00e1 Sagitta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u00edce pobo\u010dek m\u00e1 Dr. Optik. Jsou ale v\u011bt\u0161inou v men\u0161\u00edch m\u011bstech, tak\u017ee nedosahuje tak vysok\u00fd obrat jako l\u00edd\u0159i trhu GrandOptical nebo Fokus Optik. GrandOptical je sou\u010d\u00e1st\u00ed francouzsk\u00e9 skupiny EssilorLuxottica. Fokus Optik \u010d\u00e1ste\u010dn\u011b vznikl z \u010deskoslovensk\u00e9ho st\u00e1tn\u00edho podniku O\u010dn\u00ed optika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Kupn\u00ed s\u00edla \u010desk\u00fdch spot\u0159ebitel\u016f od roku 2024 op\u011bt v\u00fdrazn\u011b roste. V prodejn\u00e1ch o\u010dn\u00ed optiky se to ov\u0161em zat\u00edm p\u0159\u00edli\u0161 neprojevuje. \u201eZ\u00e1kazn\u00edci jsou st\u00e1le velmi zdr\u017eenliv\u00ed,\u201c \u0159\u00edk\u00e1 Christoph Schlesiger, jednatel \u010desk\u00e9 pobo\u010dky firmy Fielmann.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":9811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[25,305],"tags":[],"class_list":["post-9810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza-de-nur-tschechisch","category-trhy-sance-01-2025"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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