{"id":9927,"date":"2025-05-12T15:37:40","date_gmt":"2025-05-12T13:37:40","guid":{"rendered":"https:\/\/emagazin.plus\/?p=9927"},"modified":"2025-05-29T09:56:42","modified_gmt":"2025-05-29T07:56:42","slug":"wie-fielmann-mit-einem-laecheln-den-tschechischen-brillenmarkt-erobern-moechte","status":"publish","type":"post","link":"https:\/\/emagazin.plus\/cz\/wie-fielmann-mit-einem-laecheln-den-tschechischen-brillenmarkt-erobern-moechte\/","title":{"rendered":"Jak chce Fielmann \u00fasm\u011bvem dob\u00fdt \u010desk\u00fd trh s br\u00fdlemi"},"content":{"rendered":"<\/p>\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\" style=\"color:#009ee3\"><strong><strong>Rozhovor s Christophem Schlesigerem, country managerem firmy Fielmann v&nbsp;\u010cesku<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Christoph Schlesiger zn\u00e1 \u010cesko i byznys s br\u00fdlemi. Od roku 2021 vede jako country manager expanzi spole\u010dnosti Fielmann na \u010desk\u00e9m trhu. V rozhovoru popisuje, jak chce Fielmann usp\u011bt v m\u00e1lo konsolidovan\u00e9m prost\u0159ed\u00ed, v \u201eservisn\u00ed pou\u0161t\u00ed\u201c a byrokratick\u00e9m \u0161\u00edlenstv\u00ed \u2013 a pro\u010d i oby\u010dejn\u00fd \u00fasm\u011bv m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed v konkuren\u010dn\u00edm boji.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pane Schlesigere, kdy\u017e jste p\u0159i\u0161el do \u010ceska pracovat do Fielmannu, nebyla to pro v\u00e1s \u00fapln\u011b nezn\u00e1m\u00e1 zem\u011b.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u016fbec ne. V roce 2014 jsem tu absolvoval zahrani\u010dn\u00ed semestr, tak\u017ee jsem \u010cesko znal docela dob\u0159e. Miluji dobrodru\u017estv\u00ed, a proto m\u011b nesm\u00edrn\u011b l\u00e1kala mo\u017enost rozjet zde n\u00e1\u0161 koncept od \u00fapln\u00e9ho za\u010d\u00e1tku a vid\u011bt, jak se budeme prosazovat na \u010desk\u00e9m trhu. Chceme, aby si v budoucnu ka\u017ed\u00fd druh\u00fd \u010dlov\u011bk v \u010cesku koupil br\u00fdle pr\u00e1v\u011b u Fielmanna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaj\u00edmaly v\u00e1s ale i dal\u0161\u00ed zem\u011b st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy. V roce 2013 jste absolvoval st\u00e1\u017e u koleg\u016f v N\u011bmecko-rumunsk\u00e9 obchodn\u00ed komo\u0159e\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esn\u011b tak. B\u011bhem studia jsem si dal za c\u00edl vyzkou\u0161et r\u016fzn\u00e9 typy organizac\u00ed \u2013 mal\u00e9 firmy, korporace i polost\u00e1tn\u00ed instituce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V \u010dem se li\u0161\u00ed \u010cesko a Rumunsko?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Myslim, \u017ee hlavn\u00ed rozd\u00edl je v mentalit\u011b. Rumuni na m\u011b p\u016fsob\u00ed sp\u00ed\u0161e ji\u017eansky \u2013 jsou otev\u0159en\u011bj\u0161\u00ed, bezprost\u0159edn\u011bj\u0161\u00ed a komunikativn\u011bj\u0161\u00ed. \u010ce\u0161i jsou naproti tomu zpo\u010d\u00e1tku o n\u011bco zdr\u017eenliv\u011bj\u0161\u00ed, ale jakmile se otev\u0159ou, uk\u00e1\u017eou sv\u016fj smysl pro humor a vst\u0159\u00edcnost, podobn\u011b jako N\u011bmci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>P\u0159esto v\u00e1s \u010desk\u00fd trh oslovil?<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano. Nadchla m\u011b p\u0159edstava, \u017ee p\u0159ijdete do zem\u011b a od prvn\u00edho dne v\u0161echno budujete od nuly \u2013 naj\u00edm\u00e1te si kancel\u00e1\u0159, hled\u00e1te obchodn\u00ed prostory, p\u0159ij\u00edm\u00e1te prvn\u00ed lidi. Nav\u00edc z pohledu firmy n\u00e1s l\u00e1kalo, \u017ee je tu v&nbsp;porovn\u00e1n\u00ed s&nbsp;N\u011bmeckem trh s br\u00fdlemi m\u00e1lo konsolidovan\u00fd. P\u016fsob\u00ed tu jen jeden mezin\u00e1rodn\u00ed \u0159et\u011bzec. Pro n\u00e1s je to obrovsk\u00e1 p\u0159\u00edle\u017eitost, proto\u017ee men\u0161\u00ed lok\u00e1ln\u00ed hr\u00e1\u010di m\u00edvaj\u00ed vy\u0161\u0161\u00ed ceny. To je velmi zaj\u00edmav\u00e9 i finan\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Jak moment\u00e1ln\u011b vypad\u00e1 va\u0161e expanze v \u010cesku?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b jsme v Teplic\u00edch otev\u0159eli 18. pobo\u010dku. Jedeme p\u0159esn\u011b podle pl\u00e1nu, kter\u00fd jsme si dali p\u0159i vstupu na trh v roce 2021. Chceme b\u00fdt ve v\u0161ech m\u011bstech nad 50 tis\u00edc obyvatel \u2013 tak\u017ee st\u0159edn\u011bdob\u011b tady po\u010d\u00edt\u00e1me s 30 a\u017e 35 pobo\u010dkami.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center is-style-default has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\" style=\"color:#009ee3;font-style:italic;font-weight:400\">\u201e<em>Z\u00e1kazn\u00edk nereklamuje jen tak pro z\u00e1bavu.<\/em>\u201c<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Kdy\u017e se \u0159ekne Fielmann, vybav\u00ed se mi \u010dernob\u00edl\u00e1 fotka ze 70. let \u2013 G\u00fcnther Fielmann v podkrov\u00ed sv\u00e9ho domu v Cuxhavenu piluje obrou\u010dky. Dnes je Fielmann jednou z nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek v N\u011bmecku. Jak byste popsal jej\u00ed podstatu?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1\u0161 z\u00e1kladn\u00ed p\u0159\u00edstup zn\u00ed: \u201eN\u00e1\u0161 z\u00e1kazn\u00edk jsi ty.\u201c V ka\u017ed\u00e9 zemi fungujeme podle stejn\u00e9ho principu. Pt\u00e1me se: Co konkurence nenab\u00edz\u00ed? V \u010dem m\u016f\u017eeme b\u00fdt lep\u0161\u00ed? A toho je mnohem v\u00edc ne\u017e jen cena. Nap\u0159\u00edklad nab\u00edz\u00edme obruby zdarma &nbsp;\u2013 z\u00e1kazn\u00edk plat\u00ed pouze skla. Na\u0161\u00edm c\u00edlem je nab\u00eddnout kvalitn\u00ed produkt, kter\u00fd je levn\u011bj\u0161\u00ed ne\u017e cokoli jin\u00e9ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed oblast\u00ed je p\u0159\u00edstup k reklamac\u00edm. Uzn\u00e1v\u00e1me ka\u017edou reklamaci. Vych\u00e1z\u00edme z&nbsp;p\u0159edpokladu, \u017ee z\u00e1kazn\u00edk m\u00e1 probl\u00e9m, nemysl\u00edme si, \u017ee by reklamoval jen tak pro z\u00e1bavu. Na \u010desk\u00e9m trhu ale vn\u00edm\u00e1me sp\u00ed\u0161e opak \u2013 obchodn\u00edci se reklamac\u00edm br\u00e1n\u00ed. V kamenn\u00e9m obchod\u011b je t\u00e9m\u011b\u0159 nemo\u017en\u00e9 zbo\u017e\u00ed vr\u00e1tit, leda\u017ee by to obchodn\u00edk nab\u00edzel jako extra servis. To je pro n\u00e1s samoz\u0159ejm\u011b velmi dobr\u00e9, proto\u017ee m\u016f\u017eeme nab\u00eddnout z\u00e1kazn\u00edkovi n\u011bco, co neo\u010dek\u00e1v\u00e1 a co ho pozitivn\u011b p\u0159ekvap\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>\u010ce\u0161i nejsou zrovna zvykl\u00ed na kvalitn\u00ed slu\u017eby. \u010c\u00edm to je, \u017ee \u010cesko je st\u00e1le sp\u00ed\u0161e \u201eservisn\u00ed pou\u0161t\u00ed\u201c?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edm, \u017ee jedn\u00edm z d\u016fvod\u016f je historick\u00e1 zku\u0161enost \u2013 a\u017e do roku 1990 lid\u00e9 vlastn\u011b v\u017edycky p\u0159ich\u00e1zeli do obchod\u016f v&nbsp;roli prosebn\u00edk\u016f bez skute\u010dn\u00fdch z\u00e1kaznick\u00fdch pr\u00e1v. Firma, kter\u00e1 prod\u00e1vala, byla v exkluzivn\u00edm postaven\u00ed \u2013 m\u011bla n\u011bco, co z\u00e1kazn\u00edk pot\u0159eboval. Mysl\u00edm, \u017ee tato mentalita je v mnoha ohledech st\u00e1le velmi hluboce zako\u0159en\u011bn\u00e1. S\u00e1m to opakovan\u011b za\u017e\u00edv\u00e1m \u2013 vejdu do obchodu a pohledem si m\u011b zm\u011b\u0159\u00ed zamra\u010den\u00fd prodava\u010d. Jako by se ptal, jak si v\u016fbec dovoluji ho ru\u0161it. My naopak na\u0161im lidem jasn\u011b \u0159\u00edk\u00e1me: \u201eVst\u0159\u00edcn\u00fd m\u016f\u017ee b\u00fdt ka\u017ed\u00fd.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>Jin\u00fdmi slovy \u2013 chcete \u010desk\u00fd trh dob\u00fdt \u00fasm\u011bvem?<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano. B\u00fdt p\u0159\u00edjemn\u00fd je faktor, kter\u00fd v\u00e1s tady odli\u0161uje od konkurence. A p\u0159itom nic nestoj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>V \u010cesku nos\u00ed br\u00fdle asi 44 % lid\u00ed, dal\u0161\u00edch 9 % pou\u017e\u00edv\u00e1 kontaktn\u00ed \u010do\u010dky. V N\u011bmecku jsou to dv\u011b t\u0159etiny populace, tedy mnohem v\u00edce. Nav\u00edc \u010ce\u0161i nos\u00ed br\u00fdle d\u00e9le. Vid\u00ed l\u00e9pe ne\u017e N\u011bmci?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edm, \u017ee br\u00fdle jsou tu st\u00e1le vn\u00edm\u00e1ny jako n\u011bco negativn\u00edho, jako stigma. Jako by \u010dlov\u011bk nebyl \u00fapln\u011b \u201ev po\u0159\u00e1dku\u201c. Br\u00fdle st\u00e1le je\u0161t\u011b nejsou pova\u017eov\u00e1ny za m\u00f3dn\u00ed dopln\u011bk nebo osobn\u00ed vyj\u00e1d\u0159en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Luxusn\u011bj\u0161\u00ed br\u00fdle, nap\u0159\u00edklad multifok\u00e1ln\u00ed, maj\u00ed v \u010cesku pod\u00edl 12-15 %, tedy m\u00e9n\u011b ne\u017e polovinu oproti N\u011bmecku. Pro\u010d?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tady se op\u011bt dost\u00e1v\u00e1me k&nbsp;t\u00e9matu reklamac\u00ed. Multifok\u00e1ln\u00ed br\u00fdle jsou luxusn\u00ed produkt. Kdy\u017e si z\u00e1kazn\u00edk po\u0159\u00edd\u00ed br\u00fdle za 15 a\u017e 20 tis\u00edc korun a m\u00e1 s&nbsp;nimi n\u011bjak\u00fd probl\u00e9m \u2013 nap\u0159\u00edklad ho bol\u00ed hlava \u2013 a obchod mu neuzn\u00e1 reklamaci, p\u0159\u00ed\u0161t\u011b si velmi dob\u0159e rozmysl\u00ed, jestli do toho p\u016fjde znovu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>A te\u010f k&nbsp;praxi. Jak vypad\u00e1 otev\u0159en\u00ed nov\u00e9 pobo\u010dky? Kde to v&nbsp;\u010cesku drhne a co je naopak jednodu\u0161\u0161\u00ed ne\u017e v N\u011bmecku?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed rozd\u00edl nast\u00e1v\u00e1 ve chv\u00edli, kdy m\u00e1me prodejn\u00ed prostor. Pokud je prodejna v&nbsp;n\u00e1kupn\u00edm centru, v&nbsp;N\u011bmecku ji hned m\u016f\u017eeme za\u010d\u00edt upravovat. V \u010cesku mus\u00edme m\u00edt stavebn\u00ed povolen\u00ed, i kdy\u017e chceme postavit jednoduchou p\u0159\u00ed\u010dku, abychom odd\u011blili zadn\u00ed prostor. S n\u011bff\u010d\u00edm takov\u00fdm jsme se jinde nesetkali. Znamen\u00e1 to mnohem del\u0161\u00ed p\u0159\u00edpravu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U optiky je to v&nbsp;\u010cesku je\u0161t\u011b slo\u017eit\u011bj\u0161\u00ed u refrakce, tedy m\u011b\u0159en\u00ed zraku, kter\u00e9 spad\u00e1 do zdravotnick\u00fdch slu\u017eeb. Proch\u00e1z\u00edme tedy stejn\u00fdm schvalovac\u00edm procesem jako l\u00e9ka\u0159sk\u00e1 ordinace. M\u00e1me pobo\u010dky, kde s&nbsp;t\u00edm bojujeme u\u017e dva, t\u0159i m\u011bs\u00edce a jsme uv\u011bzn\u011bni ve sp\u00e1rech byrokracie. Nejv\u00edc n\u00e1s brzd\u00ed m\u00edstn\u00ed \u00fa\u0159ady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>M\u00e1te n\u011bjak\u00e9 kuri\u00f3zn\u00ed p\u0159\u00edklady?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano. V&nbsp;m\u00edstnostech, kde se m\u011b\u0159\u00ed zrak, m\u00e1me standardn\u011b umyvadlo, proto\u017ee optik i z\u00e1kazn\u00edk by si p\u0159ed nasazen\u00edm kontaktn\u00edch \u010do\u010dek m\u011bli um\u00fdt ruce. V n\u011bkter\u00fdch m\u011bstech od n\u00e1s ale hygiena najednou vy\u017eadovala dv\u011b \u2013 jedno pro zam\u011bstnance, druh\u00e9 pro z\u00e1kazn\u00edka. A vedle sebe. Ka\u017ed\u00fd \u00fa\u0159ad m\u00e1 jin\u00e9 po\u017eadavky\u2026 Jednou jsme museli posunout otev\u0159en\u00ed pobo\u010dky o dva dny, proto\u017ee zna\u010dky pro slabozrak\u00e9 byly na dve\u0159\u00edch um\u00edst\u011bny o p\u016fl centimetru n\u00ed\u017e, ne\u017e po\u017eadoval \u00fa\u0159ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Kdybyste te\u010f nemluvil o \u010cesku, myslel bych si, \u017ee mluv\u00edte o N\u011bmecku.<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, i j\u00e1 jsem si v\u017edycky myslel, \u017ee byrokratick\u00e9 \u0161\u00edlenstv\u00ed je specialitou N\u011bmecka. Ale pokud jde o byrokracii, i my N\u011bmci se v&nbsp;\u010cesku m\u00e1me po\u0159\u00e1d co u\u010dit \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Co byste doporu\u010dil n\u011bmeck\u00e9 firm\u011b, kter\u00e1 chce vstoupit na \u010desk\u00fd trh?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed a s&nbsp;odstupem nejv\u00edce n\u00e1pomocn\u00e9 je nejprve se obr\u00e1tit na \u010cNOPK. Pro m\u011b to byl v Praze nejcenn\u011bj\u0161\u00ed partner \u2013 znaj\u00ed \u00fa\u0159ady, v\u011bd\u00ed, kde to drhne, kde je to tro\u0161ku slo\u017eit\u011bj\u0161\u00ed a kde je pot\u0159eba d\u00e1t si pozor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"514\" src=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-12-154746.jpg\" alt=\"\" class=\"wp-image-9937\" srcset=\"https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-12-154746.jpg 825w, https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-12-154746-300x187.jpg 300w, https:\/\/emagazin.plus\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-12-154746-768x478.jpg 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Co byste si p\u0159\u00e1l od \u010desk\u00e9 politiky?<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejd\u016fle\u017eit\u011bj\u0161\u00edm t\u00e9matem je ud\u011blov\u00e1n\u00ed stavebn\u00edho povolen\u00ed, ale tak\u00e9 sjednocen\u00ed m\u00edstn\u00edch p\u0159edpis\u016f. Potom vzd\u011bl\u00e1v\u00e1n\u00ed. Ve srovn\u00e1n\u00ed s N\u011bmeckem jde o velmi strnul\u00fd syst\u00e9m, proto\u017ee tu v podstat\u011b neexistuje firemn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed. To vede k v\u00fdrazn\u00e9mu nedostatku kvalifikovan\u00fdch pracovn\u00edk\u016f, proto\u017ee m\u00e1te jenom \u0161koln\u00ed nebo univerzitn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Posledn\u00edm t\u00e9matem bude digitalizace. Jakou roli hraje na \u010desk\u00e9m trhu online prodej? \u0158\u00edk\u00e1te, \u017ee se chcete od konkurence odli\u0161ovat servisem na pobo\u010dk\u00e1ch.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u010desk\u00fd trh jsme vstoupili sou\u010dasn\u011b online i offline. Ka\u017ed\u00fd kan\u00e1l si najde sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Pod\u00edvejme se je\u0161t\u011b do budoucnosti: Budeme za 10 let je\u0161t\u011b v\u016fbec nosit br\u00fdle?<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Br\u00fdle, kter\u00e9 se digit\u00e1ln\u011b p\u0159izp\u016fsob\u00ed aktu\u00e1ln\u00ed zrakov\u00e9 situaci, to jsou technologie, kter\u00e9 jsou ur\u010dit\u011b hudbou vzd\u00e1len\u011bj\u0161\u00ed budoucnosti. Mysl\u00edm, \u017ee do roku 2035 si budeme br\u00fdle po\u0159\u00e1d kupovat tak, jak jsme zvykl\u00ed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Rozhovor: Christian R\u00fchmkorf<br>Foto: Zuzana Zavadilov\u00e1; Fielmann<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p><!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Christoph Schlesiger zn\u00e1 \u010cesko i byznys s br\u00fdlemi. Od roku 2021 vede jako country manager expanzi spole\u010dnosti Fielmann na \u010desk\u00e9m trhu. V rozhovoru popisuje, jak chce Fielmann usp\u011bt v m\u00e1lo konsolidovan\u00e9m prost\u0159ed\u00ed, v \u201eservisn\u00ed pou\u0161t\u00ed\u201c a byrokratick\u00e9m \u0161\u00edlenstv\u00ed \u2013 a pro\u010d i oby\u010dejn\u00fd \u00fasm\u011bv m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed v konkuren\u010dn\u00edm boji.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":9940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,305],"tags":[],"class_list":["post-9927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviewrozhovor","category-trhy-sance-01-2025"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cz","enabled_languages":["de","cz"],"languages":{"de":{"title":true,"content":true,"excerpt":true},"cz":{"title":true,"content":true,"excerpt":true}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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